PROPTECH MONITOR 12th June 2018

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1 PROPTECH MONITOR 12th June 2018

2 INTRODUCTION U-Start: bridging two worlds LATE STAGE U-Start was born from a group of Family Offices who joined forces to create an investment platform targeting early and growth stage digital companies worldwide. TECHNOLOGY AND INNOVATION Through U-Start, Family Offices and private investors can invest in selected digital and tech companies in Europe, US and Israel, always looking at the best way to put their network at work to support the development of their portfolio companies. HNWIS EARLY STAGE FAMILY OFFICES WEALTH CORPORATES WEALTH MANAGERS 2

3 CHASING THE OPPORTUNITY What is happening in the market Approximately US $6 billion in venture capital has been invested globally in Proptech since 2011, and about 70 percent was in the last two years [CB Insights]. The volume of Proptech financing globally has been on a steady increase, rising 36% year on year, and projected to reach US$3 billion by the end of

4 WHAT WE LOOK FOR Our investment apporach: Category Movers SOMEONE WHO FINDS AN INEFFICIENCY IN THE MARKET AND BUILDS A NEW MARKET OUT OF IT CATEGORY MOVERS TECHNOLOGY THAT TAKES ALL THE OFFLINE REAL ESTATE SEARCH AND TRANSACTION PROCESSES ONLINE ENABLER OF MORE TRANSPARENT CONSUMER ACTIONS SO THAT THEY CAN TAKE ANY ACTIONS THEY DESIRE TO EASILY BUY, SELL, OR RENT THEIR HOMES 4

5 CASE STUDY Misterb&b Company description misterb&b is the largest gay travel community with hosts in over 135 countries. They aim at connecting the global gay travel community and helping it travel the world more safely. Investment rational Inefficiency in the market: Airbnb has been facing issues with LGBT community while mister&b ensure trust and safety to a large audience not fully satisfied by the current operators. From offline to online: the offer for LGBT community is unstructured and fragmented. Everything is aggregated through blogs and forums. Transparency: hosts and guests rely onthe community that misterb&b has built bringing transparency and safety inthe booking process 5

6 WHAT WE LOOK FOR Our investment apporach: Enablers NOW THE MARKET OF CATEGORY MOVERS IS SO BIG THAT THERE ARE COMPANIES ENABLING THE NEW MARKETS TO OPERATE MORE EFFICIENTLY ENABLERS BUILDING VALUE ADDING ECOSYSTEMS OF SERVICE PROVIDERS AROUND CATEGORY MOVERS AGENCY DISINTERMEDIATION: ADVISORS OFTEN DOMINATE THE TRANSACTION PROCESS. NEED OF INCREASE OF RENTAL SUPPLY 6

7 CASE STUDY Sweet Guest Company description SweetGuest manages apartments on behalf of the owners by providing them with an hussle-free solution for short-term rentals on Airbnb. Investment rational Inefficiency in the market: Airbnb needs to increase the quality of services offered by its hosts. SweetGuests is the perfect answer. Building ecosystems: SweetGuest builds tools for the whole Airbnb client s ecosystem. Agency disintermediation: the supply isstill controlled by agencies. Airbnb is eager ofgood supply and the enablers allow this. 7

8 WHAT WE LOOK FOR Our investment apporach: Tech solutions THE USE OF TECHNOLOGY TO MANAGE, INTEGRATE AND OPERATE REAL ESTATE TECH SOLUTIONS SOLUTIONS THAT IMPROVE & PERSONALIZE THE USER EXPERIENCE OF THE BUILT SPACE DISRUPTIVE INNOVATIONS WITH A CLEAR GO-TO-MARKET STRATEGY AND RELEVANT MARKET SIZE 8

9 CASE STUDY Wi-Charge Company description Wi-Charge is the only working wireless charging solution in the world, integrated into real-estate in the future. Investment rational Use oftechnology: Wi-Charge wants to become a standard in the real estate development and home automation. Built space user experience: a solution able to disrupt the charging segment. Clear go-to-market: many companies are looking for a solution for the wireless charging, but few of them focus on the B2B real development. 9

10 What s next Interesting take-aways Marriott Competes Against Airbnb With New Home Rental Venture In a world where people are increasingly reliant on technology, Proptech carries the potential to significantly transform their daily interaction with real estate whether it s customizing the home environment via smart phones or personalizing workspace in the office Blockchain is perhaps the most revolutionary. It has the potential to radically change the securitisation of commercial real estate, improving liquidity as well as access to investment markets for both institutional and retail investors. 10

11 ANDREA COLOMBO CEO