Sri Ramakrishna International Institute of Management ( SRIIOM )

Transcription

1 Sri Ramakrishna International Institute of Management ( SRIIOM ) Winner of Education Award from Oxford University, U.K., & European business Assembly, National Education Excellence Award, Rashtriya Udyog Ratna Award, Quality Brands Award SALES AND MARKETING ACADEMY POST GRADUATE ADVANCED CERTIFICATE PROGRAMME IN DIGITAL MARKETING & SALES MANAGEMENT AN UNIQUE BLENDED PRACTICAL SKILL BUILDING PROGRAMME WITH FUNCTIONAL AND BEHAVIOURIAL TRAINING TO CREATE THE BEST SALES & MARKETING LEADERS. WHO WILL BENEFIT MOST Sales Managers, Relationship Managers, Regional Managers, Zonal Managers, G.M., V.P. for Banking, Financial, Securities, Insurance, Hotels, Consumer Products, Consumer Durables, Staples etc Starting Date :17th November, 2018 It will be held as a full day workshop on the 3rd Saturday of the month from 10am to 6pm for 12 months in different reputed hotels in Mumbai to experience variety of cuisine and ambience. Affordable Course Fee: Rs.7700/- per month for 12 months =Rs.92,400 p.a. includes hotel charges, meals and refreshments, teaching material etc. SRIIOM IS MANAGEMENT & LEADERSHIP DEVELOPMENT INSTITUTE Website : Address: C 4113, Oberoi Gardens, Powai, Mumbai

2 SALES AND MARKETING ACADEMY POST GRADUATE ADVANCED CERTIFICATE PROGRAMME IN DIGITAL MARKETING & SALES MANAGEMENT WHO SHOULD ATTEND? Zonal Sales Managers, Regional Sales Managers, Territory Managers of Agrochemicals, Chemical, Consumer Product, Consumer Durable, Insurance, Media, Paints, Industries, Branch Managers of Banks, Senior Managers of Financial Intuitions, FACULTY: We have the best faculty chiseled out from the industry who have donne their Doctoral degree and MBA from the most reputed institutes such as, Dr. B. Das Director Marketing Mr. V.S. Sundram IIT ( Kharagur ) and IIM ( Kokata ) Mr. P.G. Ghosh Director Marketing EARLIER CLIENTS WHO SUPPORTED US TO SERVE PEOPLE It has already been conducted as a Co -Branded in-company programme for the senior Sales leaders of Abbott India Ltd, Crompton Greaves Ltd, Excel Group, HDFC Life Insurance Ltd, ICICI Bank, J.M.Baxi Group, Kalpataru Group, Midmark USA. Shriram Transport Finance Ltd, UPL, Shriram Fortune Ltd, Indian Hotels, Westin Hotels etc BENEFITS OF ATTENDING THE MARKETING & SALES LEADERS PROGRAMME Ÿ This is a practical skill building programme to build skills in Self Management, People Management and all aspects of Leadership and Motivation. Ÿ We teach all the Facilitation Methods like Brainstorming, Cause and Effect Diagram, Conversation Methods, Open Space Technology etc so Sales Managers can use participatory processes to involve, engage people leading to great amount of motivation and higher performance. Ÿ We teach all the global and advanced concepts in Marketing, Brand Development etc through the best faculty who have built huge brands.

3 Content: Practical skill building and experiential workshops will be conducted by faculty who are highly successful people in the industry. Self Management: Day 1,2 & 3: 1. Communication Skills 2. Presentation Skills. 3. Time Management 4. Human Relations and building great relationships 5. Emotional Intelligence and it application. 6. Personal Mastery - Creating Personal vision and Career Plan 7. Selling Skills. Managing Dealers and Distributers. Day 4 & 5 : 1. Creating a Plan for the Territory and Market. 2. Market Segmentation. 3. Market Research and Data Mining. 4. Understanding Michael Porters s Five Forces Model and its application. 5. Learning to make a Go To Market Strategy Managing People Effectively Day 6 & 7 1.Leadership: Learn all the leadership theories of John Maxwell s Five levels of Leadership, Servant Leadership by Robert Greenleaf, Principle Centered Leadership of Stephen Covey, Good To Great by Jim Collins, Stewardship by Peter Block, etc to lead people with wisdom and conviction. 2. Motivation :Learn to motivate and inspire people with informal rewards and get the best out of people. 3. Team Building :Build effective teams through engagement & group dynamic methods. 4. Conflict Management: Learning to manage conflicts within the department. 5. Supervisory Skills Marketing & Sales Management Day 8 & 9 : 1. Marketing Theory : Philip Kotler s latest theories in Marketing with case -studies of P&G, HUL etc. 2. Digital Marketing : Learning methods to use Digital Marketing. 3. Brand Development : Understanding theory and practice of Brand Development. 4. Marketing Promotion : Learning new ways of promotion using social networking etc to get maximum return with minimum cost. 5. Sales Management 6. Advertising. : Special 2 hours session with an Advertising Guru. 2

4 Finance & Accounts Day 10 : 1. Basic Accounting. 2. Preparation of MIS. 3. Costing 4. Budgeting. 5. How to read a Balance Sheet. Human Capital Management Day 11: 1. Understanding Global Human Capital Management practices. 2. Learning to use Behaviourial Event Interviews for interviewing candidates. Particpatory Process to engage people for Empowerment Day 12: Learning particpatory planning using: 1.Brainstorming 2.Fish Bone Diagram, 3. OICA - A process for creating a creative and innovative plan, 4. Conversation Method. Programme Director & Core Faculty: Dr. Ashoke k.maitra - Founder & M.D. SRIIOM. He has been awarded Willis Harman Award for Change Management by Stanford University, USA and World Business Academy, USA, European Business Assembly Award for Education in conjunction with Oxford University, U.K., National Education Excellence Award, Rashtriya Udyog Ratna Award & Lifetime Achievement Award. Visiting Faculty: 1. Dr. B. Das : Director Marketing, Faculty for Branding and Advertising. 2. Mr. Prasonjit Ghosh MBA, Chief Marketing Officer - - Faculty for Marketing and Digital Marketing. 3.Mr. Jyotin Mehta C.A., CS, ICWA, Vice President and Chief Internal Auditor, Voltas, Faculty for Finance. 4. V.S. Sundaram: IIT (Kharagpur ) IIM ( Kolkata ) Former Sr. V.P. Projects and Digital Marketing

5 Our Existing Clients: Abbott India ltd, ACC Ltd, Amazon, B Braun Medical (India ) Ltd, Crompton Greaves Ltd, Deloitee, Excel Group, HDFC Life Insurance, J.M.Baxi Group,Kalpataru Group, Lunbrizol, M & M, Shapoorji Pallonji Ltd, Sandhya Group, Sriram Fortune Ltd, TCS, Tata Groupetc Starting Date : 17th November,2018 It will be held on every 3rd Saturday of every month for 12 months as a full day workshop from 10am to 6 pm in different reputed hotels.. Course Fee: Rs.7700/- per month for 12 months =Rs.92,400 p.a. includes hotel charges, meals and refreshments, teaching material etc. All cheques should be made in the name of SRIIOM. Contact : SRIIOM Sri Ramakrishna Internationl Institute of Management C 4113 Oberoi Gardens Estate, Chandivali Farm Road, Powai, Mumbai Website: sriiom@sriiom.com Call SRIIOM IS MANAGEMENT & LEADERSHIP DEVELOPMENT INSTITUTE Website : Address: C 4113, Oberoi Gardens, Powai, Mumbai