WHAT IS MEETING OF THE MINDS?

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2 WHAT IS MEETING OF THE MINDS? ABOUT ADP Automatic Data Processing, Inc. (NASDAQ: ADP), with nearly $10 billion in revenues and 570,000 clients, is one of the world s largest providers of business outsourcing solutions. Greetings Trail Blazer, Leveraging more than 60 years of We invite you to join other highly regarded industry experts, thought leaders, and market innovators as a sponsor or exhibitor at Meeting of the Minds experience, ADP offers the widest range of HR, talent management, payroll, tax and benefits administration solutions from a single source. What is Meeting of the Minds? Meeting of the Minds (MOTM) is a strategic conference designed to enhance the HR, payroll, and benefits knowledge of ADP s National Account Services (NAS) clients. Currently, ADP serves more than 5,000 NAS clients from the largest employers in the U.S. and Canada. For over 20 years, hundreds of ADP NAS clients, professionals, and business partners have convened to exchange ideas, network, and be inspired by the insightful speakers and industry experts. This year the annual conference takes place in the Dallas area, in Grapevine, Texas at the Gaylord Texan Resort and Convention Center from March 11, 2012 through March 14, Blaze Your Trail at this world-class event for an audience of HR, payroll, benefits practitioners and decisions makers. 1 Blaze Your Trail (blāz _Your_ trāl) - noun To lead the way. - verb To set precedent or do something novel; break new ground.

3 BLAZE YOUR TRAIL BY BECOMING A SPONSOR attendee demographics We are expecting over 1,000 attendees at MOTM Decision makers in HR, payroll, and benefits attend to gain insight into the latest industry trends, best practices and emerging technologies and services from ADP and its select partners. Every year, ADP clients include MOTM into their annual planning process, using the conference to discover, learn, and procure new product solutions. The following data shows the type of conference attendee you will interact with at MOTM 2012; professionals with influence to make decisions within their organization. Level of Attendee Senior Level 18% Area of Focus Director 18% 60% 50% 40% 30% 20% 10% n pe Co m fit s/ Be ne The above statistics are based on the percentage of the MOTM 2011 attendees who specialize in the areas listed. 2 ns at io Pa yr ol l en t /T al HR /H RI S/ Fin a nc e 0% IT Managers 30% Associates 34%

4 BLAZE YOUR TRAIL BY BECOMING A SPONSOR SPONSORSHIP packages There are three levels of sponsorship packages: ALL SPONSORSHIP PACKAGES INCLUDE: ØØ Recognition in preconference ØØ Recognition in the on-site conference program MOTM offers three sponsorship packages, GOLD, SILVER, and BRONZE. All sponsorship packages provide an opportunity to showcase your company s products, services and thought leadership directly to the hundreds of influential ADP clients at MOTM. Showcase your HR, payroll, and benefits-related solutions while generating ualified leads at the MOTM Business Expo: An exposition uniting ADP clients, business partners, and professionals in an environment dedicated to innovation, networking, and education. Reach a more targeted MOTM audience by leading a Breakout Session: An hour long educational presentation by industry experts providing attendees with knowledge and insight on a specific topic, product, or service. ØØ Recognition on the annual MOTM website ØØ Complimentary full conference badges, uantity dependent on sponsorship level ØØ Networking opportunities during refreshment breaks ØØ Up to10 full conference badges* available for a discounted purchase price * inclusive of allotted badges with sponsorship packages To help drive traffic to all exhibits, attendees receive a stamp on their pocket guide for each booth they visit. Attendees with full cards are entered into multiple drawings to win fabulous prizes. 3

5 BLAZE YOUR TRAIL BY BECOMING A SPONSOR SPONSORSHIP LEVELS GOLD $25,000 8 x 20 exhibit booth space. Uniue pre-conference promotional to all registered 2012 attendees. (Subject to ADP approval). Uniue opportunity to hold exhibit booth drawing. 8.5 x 11 color ad in the conference program. Co-sponsorship with ADP of the following events: (Includes recognition on signage and conference program) The Opening General Session The Closing General Session Exclusive one time use of post-conference attendee mailing list. Opportunity to provide one collateral piece for conference bags. (Subject to ADP approval) Four complimentary full conference registrations. Company logo in the conference program. 100-word company description on and in conference program. Company logo with direct link to sponsor s homepage on Logo recognition as a sponsor in one pre-conference MOTM to registered attendees. Company logo displayed at the Opening General Session. Three Breakout Session time slots. SILVER $20,000 8 x 20 exhibit booth space. 5.5 x 8.5 color ad in the conference program. Co-sponsorship with ADP of the Awards Luncheon (Includes recognition on signage and conference program). Exclusive one time use of post-conference attendee mailing list. Opportunity to provide one collateral piece for conference bags. (Subject to ADP approval) Three complimentary full conference registrations. Company logo in the conference program. 100-word company description on and in conference program. Company logo with direct link to company homepage on Two Breakout Session time slots. Logo recognition as a sponsor in one pre-conference MOTM to registered attendees. Company logo displayed at the Opening General Session. BRONZE $15,000 8 x 10 exhibit booth space. Two complimentary full conference registrations. Company logo in the conference program. 100-word company description on and in conference program. Company logo with direct link to company homepage on One Breakout Session time slot. Logo recognition as a sponsor in one pre-conference MOTM to registered attendees. Company logo displayed at the Opening General Session. 4

6 PROMOTIONAL AND ADVERTISING SPONSORSHIP opportunities Increase your visibility to attendees by sponsoring the following events: The Welcome Reception Business Expo Lunch $17,000 $10,000 Sunday, March 11, 6:15 9:00 PM Monday, March 12,12:15 1:15 PM Sponsor MOTM attendees first networking event, held in the Business Expo. Your company will be prominently featured with signage and a chance to address the audience. Sponsorship includes your company s logo prominently displayed on signage. In addition, you may provide one promotional item for each table. Product Networking Breakfast Business Expo Refresh Monday, March 12, 8:00 9:00 AM Sponsorship includes your company s logo prominently displayed on signage. In addition, you may provide one promotional item for each table. $4,000 Monday, March 12, 3:45 4:15 PM This half-hour refreshment break offers attendees a chance to get something to drink while being able to network with exhibitors between sessions. On-site signage with your company logo is included in this sponsorship. 5 Industry Networking Breakfast Tuesday, March 13, 8:00 9:00 AM Sponsorship includes your company s logo prominently displayed on signage. In addition, you may provide one promotional item for each table. Blaze Your Trail Closing Breakfast $5,000 Wednesday, March 14, 7:00 7:45 AM Say good-bye to the attendees with a full breakfast on the last day, during the final general session. Sponsorship includes prominently displayed sponsor signage.

7 PROMOTIONAL AND ADVERTISING SPONSORSHIP opportunities Increase your visibility to attendees by sponsoring the following conference materials: Conference Notebook Cyber Café Bag Insert $10,000 $22,500 $3,000 Non- Proudly display your company logo alongside the MOTM logo on the official 2012 notebook. The 24-hour information center has 24 computers and 4 internet connections for laptop plugand-play capabilities. Attendees will stop by freuently to print out session information or check . Sponsorship includes prominently displayed sponsor signage. Sponsoring a bag insert is the perfect way to expose your latest product, publication, or just get your name out to all MOTM attendees. It s a highly effective way to guide attendees to your booth in the exhibit hall. Sponsors must provide their inserts (approximately 1000 pieces). #MOTM Live Pocket Guide $12,000 $8,500 This interactive social media board will track attendees interaction on social media sites like Twitter and LinkedIn throughout the conference. Your sponsorship includes prominently displayed signage for the duration of the event. Your logo is guaranteed to be in the hands of all attendees daily on the MOTM pocket guide the best resource for agenda, session, and exhibit information. Hotel Key Cards Put your company logo on the hotel room keys for more than 1000 attendees. CUSTOM SPONSORSHIPS Have another idea? Contact Elizabeth Pasuale at elizabeth.pasuale@adp.com for more information on sponsorships tailored to your needs. 6

8 BLAZE YOUR TRAIL BY DISPLAYING AND DEMONSTRATING exhibitor space The Business Expo is an environment dedicated to innovation, education, and networking. Display, demonstrate, and showcase your products and services. This highly regarded environment will be your opportunity to meet face to face with key HR, payroll, and benefits professionals. EXHIBIT BOOTH SPACE COSTS PREMIUM RENTAL STANDARD RENTAL Premium 8 x 20. $9,000 Standard 8 x 10. $5,750 Three expo-only registrations Two expo-only registrations 8 High back drape 8 High back drape EXHIBIT HOURS 3 High draped side rails 3 High draped side rails ØØ Sunday, March 11 (2) 7 x 44 ID signs 17 x 44 ID sign (2) High boy tables for computer (1) High boy table for computer (4) Standard bar stools (2) Standard bar stool (2) Skirted 6 tables (1) Skirted 6 table (2) 500W outlets (1) 500W outlet (2) Wastebasket (1) Wastebasket 6:15-9:00 PM Reception in Hall ØØ Monday, March 12 8:00 AM - 6:00 PM Expo Open ØØ Tuesday, March 13 8:00 AM - 12:30 PM Expo Open INSTALLATION AND DISMANTLING 1. Exhibitors may start setting up at 8:00 AM on Sunday, March 11, 2012 and must be completed by 2:00 PM. Any exhibit space not occupied one hour prior to show opening will forfeit without refund. 2. Exhibitors may begin dismantling at 12:30 PM on Tuesday, March 13, 2012 and must be completed by 5:00 PM. 7

9 BLAZE YOUR TRAIL BY CONNECTING ONE-ON-ONE Networking Opportunities Throughout the Business Expo, there are multiple networking opportunities. Sunday, March 11, 2012 Monday, March 12, 2012 Tuesday, March 13, 2012 ØØ New Attendee Preview in ØØ Breakfast in the Business ØØ Breakfast in the Business ØØ Welcome Reception in ØØ Lunch in the Business Expo ØØ Exhibit times until mid-day Business Expo Business Expo Expo Expo ØØ Break in the Business Expo ØØ Exhibit times throughout the day Important: Sponsors and Exhibitors are permitted to purchase up to 10 additional MOTM 2012 Conference Registration Passes at a discounted price. Full Conference Registration Pass: $925 Expo Only Registration Pass: $425 General Sessions + All Meal Functions + Evening Events Business Expo Meal Functions Please contact Elizabeth Pasuale at elizabeth.pasuale@adp.com for more details. CANCELLATION POLICY All cancellations must be received in writing to ADP at elizabeth.pasuale@adp.com. Cancellations received prior to January 4, 2012, will result in ADP retaining an administrative charge of 50 percent of the total cost of exhibition booth space. No reuests for refunds will be granted after January 4,

10 MEETING OF THE MINDS 2012 terms and conditions 1. Exhibitor Eligibility. ADP reserves the right, in its sole discretion, to determine the eligibility of any company, display, or product and based thereon deny access to, or use of, the event, the exhibit hall, and/or any exhibit space. 2. Exhibition Space Assignments. All Exhibition booth space locations are assigned at the discretion of ADP and will be communicated to exhibitors no later than February 10, Exhibition Booth Size. The size of exhibition booth space is solely based on level of MOTM 2012 commitment: 8 x 10 for the Bronze Sponsorship Package and Standard Exhibit, and 8 x 20 for the Silver and Gold Sponsorship Packages and Premium Exhibit. Exhibition space booth walls are not to exceed three feet for each sides and eight feet for the back wall. 4. Display Regulations. You are permitted to use a pop-up or a portable booth. a. Design. No exhibit may interfere or obstruct the view of surrounding booths. b. Lighting. The use of attention grabbing strobe, flashing, or rotation lighting devices is prohibited. c. Noise. Any music or entertainment projecting beyond the assigned exhibition booth space is prohibited. d. Signage. You are prohibited from using any company identification outside your assigned exhibition booth space perimeter. e. Hazardous Materials. No unsafe or harmful materials may be stored within the booth space or placed on display. f. Inappropriate Displays. MOTM management reserves the right to prohibit and evict exhibitors whose presentation is deemed offensive in any manner. In the event of such prohibition or eviction, MOTM management shall not be liable to sponsor for refund of exhibit or sponsor fees. 5. Solicitation. Any soliciting outside the confines of the exhibitor s assigned booth space is prohibited. 6. Competitive Events. Sponsors and Exhibitors are not permitted to plan any activities that conflict with the conference program without ADP written consent. 7. Booth Staffing. Exhibitor s booth must be continually staffed during Business Expo hours specified by MOTM. If exhibit space is not occupied one hour prior to show opening, the space is forfeited without refund and the sponsor/exhibitor agrees to be responsible for any decorating expenses incurred to make the space presentable. 8. Labor and Contractors. Exhibitors are reuired to observe all union contracts in effect between ADP, Maritz Travel, and the Gaylord Texan Resort and Convention Center. 9. Indemnity. Each Exhibitor shall indemnify and hold harmless ADP, Maritz Travel, the Gaylord Texan Resort and Convention Center, and the affiliates and subsidiaries of each, for all liability in any way related to Exhibitor s exhibit or any act or omission of exhibitor or any of its employees or agents; including, without limitation, infringement of any trademark, copyright or other rights of any third parties, accident or injury to invitees, guests, exhibitors, their agents and employees and including loss or damage to personal property. 10. Exposition Location Rules. Exhibitor shall not cause any violation of the rules of the exposition location. 11. Installation, Show, and Dismantling. MOTM hours and dates shall be those specified by ADP. Any exhibit space that is not occupied one hour prior to show opening will forfeit without refund. Packing of exhibits prior to the close of the exposition is prohibited. Exhibitor shall be liable for all storage and handling charges for failure to remove exhibits by specified time and date. 12. Cancellation Policy. In the event of cancellations, there will be an administrative charge of 50 percent of the total sponsor/ exhibit fee for all cancellations received between the time of signing the contract and January 4, No refunds will be given for cancellations received after January 4, All cancellations must be sent via to ADP at elizabeth.pasuale@adp.com. 9

11 application and contract Please fill out your sponsorship application at You may also complete, sign, and scan the form below and it to All information on paper applications must be typed or printed clearly to guarantee registration. Company Information: Company Name Website Street Address City, State, Zip Business Phone Primary Contact Information: Name Job Title Address Cell Phone Fax Number Choose your MOTM 2012 Commitment Level: Sponsorship Packages Additional Sponsorship Opportunities Gold 8 x20 $25,000 Silver 8 x20 $20,000 Bronze 8 x10 $15,000 Exhibitor Packages Premium 8 x 20 $9,000 Standard 8 x 10 $5,750 Booth Total Lead Retrieval Devices (Indicate Number) Lead Retrievals $349 each $399 after 02/25/12 Lead Device Total Cyber Café $22,500 Welcome Reception $17,000 #MOTM Live $12,000 Business Expo Lunch $10,000 Pocket Guide $8,500 Hotel Key Cards Industry Networking Breakfast Product Networking Breakfast Blaze Your Trail Closing Breakfast $5,000 Business Expo Refreshment Break $4,000 Bag Insert $3,000 Sponsorship Total May ADP use your company name and/or logo in any press releases regarding MOTM 2012? Yes No GRAND Total Is a registered trademark reuired to be displayed next to your company name when published? Yes No If yes, please indicate correct placement: We, the below signed Company, having read and agreed to the contents of the prospectus, including the Terms and Conditions on the previous page hereof, hereby offer to contract for exhibit space and sponsor services for the MOTM 2012 conference, sponsored by ADP, scheduled March 11 14, 2012, at the Gaylord Texan Resort and Convention Center in Grapevine, Texas. Authorized Signature: 10 Date: