Brand Guidelines TM. Accredited Financial Planning Firm Member version

Transcription

1 Brand Guidelines TM Accredited Financial Planning Firm Member version

2 Maintaining the Standard Use of the Accredited Financial Planning Firm TM Trademark and identifies that your firm has met the IFP s rigorous ethics, experience, competence and professional practice standards to deliver an effective Financial Planning services to your clients. To benefit and protect the public as well as maintaining the mark s value and integrity for practitioners, it s vital that the is protected. We must therefore ensure that firms using it comply with our brand guidelines. Your support of this will be very much appreciated. As you will be aware, your status as an must be renewed annually. Should your firm s status as an Accredited Financial Planning Firm TM cease, its use of the marks and must also cease. Brand guidelines These brand guidelines have been developed in order to provide consistency when an Accredited Financial Planning Firm TM or the media are referring to the Accredited Firms and Trademark. Please comply with these guidelines, and if you have any queries, contact our Marketing Manager: Ryan Haylock ryan@financialplanning.org.uk

3 Accredited Financial Planning Firm TM Trademark The Accredited Financial Planning Firm TM Trademark must appear in full whenever written, with the TM in superscript. Correct Use John Smith Associates is an Incorrect Use John Smith Associates, AFPF John Smith Associates is an Accredited Financial Planning Firm. TM Accredited Financial Planning Firm 2013 The new is shown in this guide and replaces all previous versions. It comprises three elements: The symbol The wordmark The colours These three elements always appear in a fixed relationship and should not be altered, redrawn or modified in anyway. To create flexibility in the application of the, we have created a suit of s, which are all available in Primary (landscape) and Secondary (portrait) versions: Full colour To be used as your first choice when applying the to your communications Mono Black To be used when the only colour available for you to use is black Reversed To be used when applying the onto dark backgrounds. The Primary (landscape) brandmark should always be used as your first choice. However, when there is only a very narrow space to apply the, the Secondary (portrait) version may be used. Master artwork of all versions of the are available on request. 03

4 Full colour The full colour Primary should always be used as your first choice when applying the. For narrow spaces, use the Secondary version. Primary version Secondary version Mono Black When the only colour available for you to use is black, you can use the Primary Mono Black. For narrow spaces, use the Secondary version. Primary version Secondary version 04

5 Reversed When applying the to dark backgrounds, the reversed should be used. For narrow spaces, use the Secondary version. Primary version Secondary version Rules when using the The must only be used as described in this guide The cannot be adapted or altered in any way, and should be used with the colour combinations described in this guide Do not use without the TM trademark Do not use as part of, or incorporated in, the name of a firm or firm logo Use the only on appropriate promotional items which do not degrade the and status of the Accredited Financial Planning Firm TM register. Please use the on your website when doing so, please ensure it links through to the IFP website: If you cease to be an Accredited Financial Planning Firm TM, you should immediately remove the from your materials. Use only original artwork to reproduce the. 05

6 Using the and Trademark for promotional materials, text documents and websites We strongly encourage you to use the and Trademark on your firm s promotional material and website. Doing so will confirm your status as a leading Financial Planning firm, demonstrating your commitment to excellence and increasing awareness of your brand s association with high practice standards. If you cease to be an Accredited Financial Planning Firm TM, you should immediately remove the Trademark from your materials. 06

7 Using the in business stationery Letterheads The same rules apply to letterheads as they do to business cards. Examples of correct use John Smith Associates Business cards The brandmark can be used on its own. However, if you state that your firm is accredited anywhere within the text, you must use the logo as well. Where a text line is used (as above) it can be in your company s own corporate font so that it fits in with your branding (see opposite for examples). Title Address Line One Address Line Two Town Postcode Date Salutation, Type letter here Tation eros molestie volutpat magna feugiat iriuredolor feugiat, sed delenit quis John Smith Associates vel dolore consequat enim crisare duis, velit suscipit dignissim, nisl elit. Ut volutpat facilisi aliquam Address Line One, Address Line Two, City, Postcode iriure dolor esse amet velit nibh aliquip dolore te vulputate. Dolore duis dolore commodo in illum nulla iusto nisl, vel in, exerci amet, et velit dolore molestie. @johnsmithassociates.com www. johnsmithassociates.com Ex, sciurus ex dignissim vulputate feugait at iusto commodo ex facilisi. Et hendrerit iusto dignissim consequat nibh in augue vel, autem eum enim feugiat tation qui duis vero dolor. Euismod, facilisi autem commodo, nulla odio commodo, ea aliquip te iriure odio nostrud facilisi qui consectetuer. Nostrud tation delenit. Diam exerci odio nulla diam nostrud facilisi volutpat, tation in nostrud illum. Ut, hendrerit facilisi praesent vel dolore velit et volutpat vero, ea eros minim, volutpat feugait vero. Complimentary close Name of sender John Smith Associates John Smith Job Description Examples of incorrect use John Smith Associates Title Address Line One Address Line Two Town Postcode John Smith Associates Date Salutation, John Smith Job Description Type letter here Tation eros molestie volutpat magna feugiat iriuredolor feugiat, sed delenit quis John Smith Associates vel dolore consequat enim crisare duis, velit suscipit dignissim, nisl elit. Ut volutpat facilisi aliquam Address Line One, Address Line Two, City, Postcode iriure dolor esse amet velit nibh aliquip dolore te vulputate. Dolore duis dolore commodo in illum nulla iusto nisl, vel in, exerci amet, et velit dolore molestie. @johnsmithassociates.com www. johnsmithassociates.com Ex, sciurus ex dignissim vulputate feugait at iusto commodo ex facilisi. Et hendrerit iusto dignissim consequat nibh in augue vel, autem eum enim feugiat tation qui duis vero dolor. Euismod, facilisi autem commodo, nulla odio commodo, ea aliquip te iriure odio nostrud facilisi qui consectetuer. Nostrud tation delenit. Diam exerci odio nulla diam nostrud facilisi volutpat, tation in nostrud illum. Ut, hendrerit facilisi praesent vel dolore velit et volutpat vero, ea eros minim, volutpat feugait vero. Complimentary close Name of sender 07

8 Protecting the To ensure maximum clarity for the, it is essential to avoid crowding it with other visual elements. An exclusion zone has been created to help protect the from this problem. No type of graphic element or text should intrude this established zone. X-height Primary version Exclusion zone is based on the height of the F element from the Secondary version Exclusion zone is based on the height of the F element from the X-height 08

9 Need to talk? For more information on applying the Accredited Financial Planning Firms TM Trademark or to your communications, please contact: Ryan Haylock Marketing Manager Thanks for your help in complying with these guidelines. We appreciate it! 09

10 Institute of Financial Planning One Redcliff Street Bristol BS1 6NP T: F: Follow IFP AF106 05/13