The majority of marketing executives in Germany see sharing platforms as a trend

Transcription

1 The majority of marketing executives in Germany see sharing platforms as a trend Economic assessment Question: what is your view on the Sharing Economy? In terms of the economy, do you see it as... 4 a trend which will catch on even more in the future irrelevant a fad which will soon disappear again a minor trend which will remain a niche market Source: telephone study on behalf of the GfK Verein, September/October 201, N=01 respondents

2 Clear differences can be identified in the respective assessments of individual industries Assessment by industry Trend with a future Minor niche trend Fad Not sure Catering and hospitality 2 Energy/water/transport 21 1 Banking/insurance/real estate 4 7 Other service providers 2 0 Health and social care 1 Professional service providers 4 4 Trade (including automotive) Manufacturing and processing 42 1 Construction 4 18 Source: telephone study on behalf of the GfK Verein, September/October 201, N=01 respondents

3 71% of marketing executives believe the Sharing Economy is irrelevant to their industry Assessment for own industry Question: What is your general assessment of the Sharing Economy for your industry? Do you identify it more as an opportunity, a threat or as an irrelevance for your industry? Opportunity 22 No opinion Threat 4 71 Irrelevance Source: telephone study on behalf of the GfK Verein, September/October 201, N=01 respondents

4 Representatives of the catering and hospitality sector most often identify sharing platforms as a threat Assessment by industry Opportunity Irrelevance Threat No opinion Catering and hospitality Energy/water/transport 27 7 Banking/insurance/real estate Other service providers Health and social care 2 4 Professional service providers 2 1 Trade (including automotive) Manufacturing and processing Construction 1 82 Source: telephone study on behalf of the GfK Verein, September/October 201, N=01 respondents

5 Structural data Structure of the population and respondents job roles answers in % (rounded) Structure of population* Structure of respondents job roles 11 1 Head of marketing Manufacturing and processing Energy/water/transport Construction Trade (including automotive) Catering and hospitality Banking/insurance/real estate Professional service providers Other service providers Health and social care Head of sales CEO Other management roles Other positions to employees 100 to 24 employees 20+ employees Source: telephone study on behalf of the GfK Verein, September/October 201, N=01 respondents; *companies with more than 0 employees: N=,47: National Company Register (Statistisches Unternehmensregister), as at May, 201

6 Survey description Method Source: GfK Verein/GfK Compact Method: Personal interviews via CATI (computer-assisted telephone interviewing) Survey period: September/October 201 Target groups: Companies with a minimum of 0 employees operating in the following industries: manufacturing and processing, energy/water/transport, construction, trade (including automotive), catering and hospitality, banking/insurance/real estate, professional service providers, other service providers and health and social care (representative of the population) Sample size: N = 01 marketing and sales executives