Equestricare Inner Circle

Transcription

1 Take your equine therapy business to the next level.

2 s Are you skilled in Equine Therapy but a bit lost when it comes to running a business? Do you know you have something amazing to offer but not sure how to get it out there? Do you spend all your time IN your business that you have no time to spend ON it? Then this program is for you!!! Developed by well recognised equine therapist, business owner and multiple award winner Jessica Blackwell from & JB Strategies and professional graphic designer & equine business & motivational coach Melody Semmler from Equine Entrepreneurs & Magic Browbands, this is a program not to be missed!! Ask yourself, can you afford not to do it? Performance Passion - Profits 2 Title of the book

3 About Jessica Blackwell Jessica is one of those lucky people who has managed to turn her passion for horses into a successful, na8onally recognised Equine Therapy and training business. She went from 6 clients to 6 figure income within three years, and now has a team of seven working for her. If you want your business to stand out from the crowd why not trust it to someone who s successfully done that before you!! Jessica has developed a well recognised brand with and has been the recipient of over 10 awards including Marcus Oldham College's first ever female Graduate of Excellence, Telstra s 2010 Most Innovative Business Woman of the Year and 2013 Runner Up Micro Business of The Year as well as many more. You will never fly if you don t jump first Jessica has a Bachelor degree and Diploma of Horse Business Management and is currently completing her Masters in Business (MBA), as well as many years of coaching and training experience. She has worked behind the scenes as a business strategist for a number of years and is now hoping to dedicate more time to this area. 3

4 About Melody Semmler With a background as a professional graphic designer for over 15yrs, having also studied a degree in communica8ons and Cert IV in training and assessment, Melody lei her job to become a full 8me mum and made browbands in her spare 8me. This casual browband making turned into one of the most well recognised Browband businesses in Australia Magic Browbands. If you want to grow something that you are currently doing as a hobby into a full time and recognisable business then Melody is for you. Melody has now started to put Browbands aside and is focusing on her new business Equine Entrepreneurs, which is a Coaching and Motivational Service focused at those in horse business or wanting to start a horse business. She was also the successful winner of the Telstra Go For Gold Award for Motivation and Inspiration in With a passion to inspire, and motivate others to reach for their own entrepreneurial dreams, Melody aspires to help others on their own journey to success. 4

5 About the The is a 12 month program that is designed to take your business from whoa to go!! Each month is dedicated to a different business stress, strategy or topic. You can opt in per month, stay for a quarter or ride along for the whole year (of course there are added bonuses to staying for the whole year!!). Each month features a 60min coaching session (in person, via skype/viber, or via ),workbook to complete, presentation or webinar, business challenge, and combination of audio, video or other tools. And there is also a secret mastermind group where hints, tips, advice, quotes and issues get shared daily. This program has been a long time in the making and is worth the wait. "I have had the pleasure of knowing Jess for a few years, business and personal, and the added pleasure of being able to use her fantastic business knowledge. Jess has an amazing ability to understand your business, not just the dollar amounts, and works with,and sometimes against you to create a plan, idea or strategy that will help YOU. I will be using Jess on a regular basis, to revamp my business plans, check my directions and progress, and bounce ideas and concepts. I know this is the best option for me, to be the best you should learn from and listen to the best." Kirsty Swinton Equine Dynamics 5

6 Program January Starting out on the Right Hoof February Equine Therapy Business Planning made Easy March Your e-hoofprint April Branding your therapy business to stand out from the crowd May Marketing tactics for your Equine Therapy Business June Equinomics Understanding the Numbers July - Strategy for Success in Equine Therapy August - Social Media Management September - Professional Practice October Productivity & Profits November Leadership December Innovation & Entrepreneurship 6

7 What s Included in the The full 12 month program is valued at $5988 inc gst but for the initial course we are offering it at LESS than HALF PRICE and we re also throwing in $880 extra value: Business Health Check valued at $497 An Amazing Year Workbook from Equine Entrepreneurs valued at $ Diary Planner valued at $ Business Templates valued at $59.95 Plus something special each month valued at over $250!! MONTH BY MONTH All months include access to our secret business mastermind coaching group, a 60minute coaching session, a hands on workbook, slideshow, 4 week success challenge, weekly success tips, plus unique things for each month: January Starting out on the right hoof : This month will make sure that your business is set up correctly and you have all your boxes ticked We will walk step by step through how to set up your business correctly, or things you may need to change if you are already running. We will look at the essentials for business and case studies of business & you will walk away with a one page plan plus an outlook for the rest of the year. This month includes a bonus e-book on the Value of a business valued at $ February Equine therapy business planning made easy : This month takes a look at where your business is now and where you want it to be. We will look at the importance of planning, and the difference between plans you can follow and those you can t. In this month we will take what you did in January and develop a 12 month in depth business plan that s easy to manage. This month includes a bonus planning calendar valued at $ Title of the book 7

8 March Your e-hoofprint : This month we will look at the world of the internet! Focusing on your personal e-hoofprint, we will look at websites, keywords, SEO, backlinks, how search engines work, what makes a good website and more. You will end up with a great plan for your ultimate website, how to build a website (if you don t have one), where you re going wrong and how to implement change with one you may already have. This month includes a bonus mystery shopping experience valued at $197 April Branding your therapy business to stand out from the crowd : This month looks at the difference between brand and marketing. What makes a good brand, and how do we achieve this. We will discover the look and feel of your business and put together a brand portfolio. This month includes a free brand audit valued at $297 May Marketing tactics for your equine therapy business : This month we will look at what a marketing strategy is. We will look at your market, tactics, advertising, and more. You will develop a marketing plan for your business with specific tactics to employ each month and 12 must have marketing tools for small business. This month includes marketing package deals only available to inner circle members. What is a business health check? A business health check evaluates where your business is now and where you want it to go. It involves a 12 part questionnaire that looks at everything from the name of the business to the finances. It will identify what s great, what needs improvement and what isn t there at all. Business Health checks are important because an outside person notices things that you are too involved to see. After the health check you will be left with a summary of the priority areas that need attention in your business. Would you like a health check but aren t ready to sign up for anything else at the moment? We are offering them at half price ($248.50) to anyone who has enquired about. training@equestricare.com.au to find out more. June Equinomics Understanding the numbers : Just in time for the end of the financial year, this month we look at how to understand the language your accountant speaks!! The essentials of book keeping & how to get your business ready. We will put together a charter of accounts specific for your business, work out your balance sheet, breakeven and put together a budget for next year. This month also includes 10 Essential Tasks for the End of Financial Year valued at $19.95 Title of the book 8

9 July Strategy for Success in Equine Therapy : Strategy is the art of planning and action. This month we will look at what is business strategy, what the three tiers of strategy are and strategic tools that you can implement in your business. We will look at what you have planned for your business and how to break it down to actionable steps. This month includes the 12 week success challenge valued at $49.95 August Social Media Management : This month look at what makes social media so popular and how you can apply it to your brand. Learn how to use social media and how not to! We will develop & implement a social media strategy to grow your business. This month also includes a social media podcast valued at $29.95 September Professional Practice : This month learn what elements make a business professional and how to apply them to your own. We will look at customer relations, positioning, and systematisation. This month includes interviews from leading professionals. October Productivity & Profits : How does one go from $600 to six figures? This month we show you how!! Need I say more J p.s we will also look at increasing your productivity and decreasing your overwhelm. And you will undertake the time sheet challenge. November Leadership in Industry : This month we look at what makes someone a leader, and the qualities in leaders that are essential for business. We look at different learning & personality types and your own personality profile. This month includes a personality profile valued at $89 December Innovation & Entrepreneurship : This month looks at how to keep ahead of the game, the life cycle of a business and where yours is at. We also look at change and when and how you should implement it. At the end of the month you will have a plan for the following year focusing on innovation and growth strategy. Includes e-myth softcover book by Michael Gerber valued at $29.95 Title of the book 9

10 ENROLMENT FORM FULL COURSE NAME: ADDRESS: PHONE/MOBILE: DATE OF BIRTH: BUSINESS NAME: WEBSITE: COURSE(S)/QUALIFICATIONS: Any other relevant info: INVESTMENT Option A - 12 Month Course in full $2399 (inc gst) via Credit Card Direct Deposit Cheque Cash Option B - Quarterly Payments of $688 (inc gst) via Credit Card Direct Deposit Cheque Cash Option C - Monthly payments of $249 (inc gst) via Credit Card Direct Deposit Cheque Cash DECLARATION: I hereby declare that I am applying for the above named course. I have read the course information package terms and conditions and agree to pay all fees by the due date and understand that fees are not refundable and are required to be paid in full on completion of the course. SIGNED: DATE: On completion of the form an invoice will be ed to you with payment details 10

11 ENROLMENT FORM SINGLE TOPIC NAME: ADDRESS: PHONE/MOBILE: DATE OF BIRTH: BUSINESS NAME: WEBSITE: COURSE(S)/QUALIFICATIONS: INVESTMENT January Starting out on the right hoof $299 (inc gst) February Equine therapy business planning made easy $299 (inc gst) March Your e-hoofprint $299 (inc gst) April Branding your therapy business to stand out from the crowd $299 (inc gst) May Marketing tactics for your equine therapy business $299 (inc gst) June Equinomics Understanding the numbers $299 (inc gst) July Strategy for Success in Equine Therapy $299 (inc gst) August Social Media Management $299 (inc gst) September Professional Practice $299 (inc gst) October Productivity & Profits $299 (inc gst) November Leadership in Industry $299 (inc gst) December Innovation & Entrepreneurship $299 (inc gst) via Credit Card Direct Deposit Cheque Cash DECLARATION: I hereby declare that I am applying for the above named course. I have read the course information package terms and conditions and agree to pay all fees by the due date and understand that fees are not refundable and are required to be paid in full on completion of the course. SIGNED: DATE: On completion of the form an invoice will be ed to you with payment details 11

12 CREDIT CARD AUTHORIZATION Credit Card Authorization: This form authorizes to charge to your credit card account the amount of your items or service. Please complete the information requested below and return this form. I agree to the conditions stated in the above paragraph. Company Name: Cardholders Name: Credit Card Number: Exp. Date: Card Type: CCV: Customer Signature: Date: Please note there is a 2% surcharge on all credit card transactions. 12

13 PO BOX 4102 MOSMAN PK WA