MYMARKETING FAQ. As part of our partnership with KW, we offer:

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1 MYMARKETING FAQ Wh is Market Leader? Market Leader is a leading cmpany prviding integrated slutins fr mre than 100,000 real estate prfessinals. We are Keller Williams partner in prviding yu eedge, plus the premium add- ns f Prfessinal Editin and RealtyGeneratr. What d yu sell? As part f ur partnership with KW, we ffer: Prfessinal Editin, a set f mre than 35 premium features that are added t eedge, t help yu generate mre leads, market and engage mre with yur cntacts and sphere, and help yu distinguish the buyers frm the brwsers with insightful data. RealtyGeneratr, a set f mre than 50 premium features that are added t eedge, creating a pwerful lead generatin and management slutin fr tp perfrming teams. Pay- per- Click advertising - - add PPC advertising t Pr and RG subscriptins and get guaranteed leads each mnth, driven by Market Leader s expert advertising team, t fuel yur business. RealEstate.cm Lcal Expert pre- sale with the re- launch f RealEstate.cm, ne f the mst well recgnized brands in real estate search, yu can becme the exclusive Lcal Expert fr yur city, and be prfiled fr cnsumers seeking in- depth lcal infrmatin n RealEstate.cm. Great brand expsure t fuel yur business. If I sign up fr Pr nw, what are the current special prduct ffers? Prfessinal Editin Sign up: Sign up nw and get the rest f February, plus all f March free. Then $99 per mnth. Risk free, mnth- t- mnth PLUS: Sign up befre March 15 th, 2012 and receive $100 credit fr sending print campaigns in the new MyMarketing. Beautifully printed pstcards, flyers, cards and mre fr a 33 Tuch campaign, an 8X8, r mre than 50 pre- defined r custm Pr campaigns. What is credit fr a print campaign? In rder t have pstcards r greeting cards autmatically printed and mailed t yur prspects as part f a pre- defined campaign, yu need t set up a print campaign accunt in MyMarketing; the right amunt will autmatically be deducted every time Shutterfly prints and mails yur tuch. We will put a $100 credit in yur accunt s yu can use any f the KW pre- defined campaigns AND any f the 50+ Pr pre- defined campaigns t tuch yur sphere 1

2 Lgistics Questins When will I be able t see the new MyMarketing live? KW is targeting March fr the availability f the MyMarketing system. Will I have a chance t learn the new MyMarketing system befre it ges live? When we release the new MyMarketing in March, it will be live fr all f ur Keller Williams assciates using eedge, Pr r RealtyGeneratr at nce. Hwever, because the current MyMarketing will still be accessible and in use by KW thrugh May, yu shuld be able t learn and play with the new mymarketing as sn as it launches befre the bulk f the custmers switch ver. Can the Ambassadrs get it early t get use t the system? Yu'll get t access it at the same time as everyne else. The current mymarketing will be available fr a while after that thugh, s yu'll have time t learn it while yu're transitining. Will I still be able t use the current/existingmymarketing? Yes. When the new MyMarketing launches, yu will cntinue t have access t the expiring materials in the current MyMarketing thrugh May Yu will create new materials in the new MyMarketing. Will the launch be reginal r natinwide? It will launch t everyne at the same time, s it will launch natinwide. Will we get this in Canada? Abslutely! Yu get the enhanced mymarketing and the Shutterfly printing capabilities. Will it cst any extra mney? The basic enhanced neweedge MyMarketing is being prvided at n additinal charge. Similar t Market Insider, the premium features will nly be available t the Pr & RG custmers at n additinal charge. Is the pricing ging t change fr Pr r RealtyGeneratr? There will be n price changes fr eedge r Pr r RealtyGeneratr. Keller Williams and Market Leader have cntinued t enhance eedge, and the Market Leader add- ns, thrughut 2011 with new and imprved features t make agents mre prductive, and we will cntinue t d s in the future. This new and enhanced MyMarketing is a great example. 2

3 What will I have t d t start using the new MyMarketing? When the new MyMarketing launches, it will autmatically be there as part f yur mykw and eedge menu. The current/existing MyMarketing will be available fr yur use until May Yu will be able t cntinue t use yur existing cllateral, campaigns, virtual turs, etc. Yu will create all NEW cllateral and campaigns in the new MyMarketing. Over the next few weeks, bth KW training and Market Leader training will be prviding yu easy and detailed steps t make the transitin very smth! When is the new 33 Tuch ging t be available? KWRI will ensure that there is n gap. We will be extending the current 33 Tuch until the new 33 Tuch is ready in the new MyMarketing. Yur extended pieces have already been added t yur existing 33 Tuch campaign in yur existing mymarketing. Yu will create yur new 33 Tuch in the new MyMarketing, and yu will be very pleased with the ease- f- use and functinality. What will happen with current hsted links when this is released? Yur current prjects will be live thrugh the end f May. Where can I find the handuts, PwerPints and vides n mymarketing that were prvided at Family Reunin and subsequent Market Leader mymarketing webinars? Please visit 1. In the tp- right hand side f the page, in the What s new? sectin, click n the first link that says Dwnlad nw. That will take yu t this resurce- rich page full f PwerPint presentatins, mymarketing Overview and Print Pricing Guides, and even the vide shwing a dem f the new WYSIWYG editr. Here s the direct link: MyMarketing Features What is new abut the new MyMarketing? There are a number f significant enhancements in the new MyMarketing. Key benefits include: 1. Enhanced usability 2. WYSIWYG ( What Yu See Is What Yu Get ) editr 3. Imprved MLS integratin 3

4 4. Integrated printing with Shutterfly 5. Lts f new cntent What is in the Pr and RG add- ns t the new MyMarketing? In additin t the significant enhancements in eedge, the Pr and RG add- ns include ver 4000 new prfessinally designed templates. Key Pr and RG benefits include (just a sample belw): 50+ pre- defined campaigns new prspect and sphere marketing pstcards 80+ build yur wn and pre- built newsletters Pht bks Greeting pstcards, flded cards and egreetings Marketing in Mtin fr Virtual Turs and Agent prfiles Spanish templates Build Yur Own fr every categry, including campaigns What rle des Shutterfly play? Shutterfly is an integrated print fulfillment partner fr MyMarketing. Yu will see hw easy it is t print directly frm MyMarketing; yu will als have the ptin t print it yurself r take the file t any printer f yur chice. Shutterfly ffers great quality, cmpetitive pricing, and fast turnarund. D we have t pre- lad the Shutterfly acct with a balance? Fr campaigns yu will pre- lad the accunt, then the items will be autmatically printed fr yu. Fr ne- ff rders, yu d nt need t pre- lad the accunt. Can we make a virtual tur? Yes yu can! It s called Marketing in Mtin, r MiM. If s, can I have the virtual turs uplad t Realtr.cm? Yes. Yu can call custmer service and we will pst the MiM piece t the apprpriate listing fr yu. This is an add- n s there will be an additinal fee fr this plus the fees realtr.cm charges. 4

5 What abut my Single Prperty Websites? Yu will cntinue t have access t any SPWs yu have created in the current MyMarketing thrugh May While the new MyMarketing will nt have an SPW ptin when it first launches in March, it will have a new SPW ffering befre we turn ff the existing ne in the current MyMarketing. Will we be able t pst t Ggle+, like we d with Facebk? Yes. Yu can put a link in Ggle+ s peple can see yur marketing piece. Will we have the Canadian address frmat available? Yu will be able t mail pieces t cntacts wh are in yur eedge, Pr r RealtyGeneratr system. That means the address frmat will be the same as what s in yur system tday. Will team marketing verbiage autmatically default t plural frmat? We instead f I? There are team versins f bth designs and campaigns that yu can use. When chsing which piece t create, simply select a team piece and the text will already be pluralized fr yu. Can I have a team pht in my mymarketing pieces? Yes. Yu can have a team pht, individual pht, r switch between the tw. Here s hw: Set up yur prfile: Yu can use a pht f yur entire team r ne f just yurself. The image yu pick will be yur default image. When yu change a pht in yur prfile, it will becme the default image fr all pieces yu create. It will als update all previusly made pieces s yu can easily reuse thse withut making manual updates. If yu want t use a picture that s different than yur prfile pht, yu can d that t. When yu re creating a particular piece, simply remve the default pht and add in yur ther, preferred pht. Des it supprt sld listings fr Just Sld cards? Sme MLSs d nt have the capacity t send sld listings. Because f that, all custmers will have access t active listings nly. I ve heard that the grups wrk differently with the campaigns in the new mymarketing, is this true? Yes, the functinality is different. In building the new mymarketing, we wanted t make it as easy as pssible t add cntacts t campaigns. S yu will see tw new features t help yu be mre efficient: 1. Yu will see a new quick link added t yur cntact recrd s that yu can easily add a newcntact t a campaign directly withut leaving the cntact detail page. 5

6 2. Yu will als see a new campaign management sectin at the bttm f each cntact detail page, s yu can easily see which campaigns the cntact is assigned t, as well as make changes. All in all, this will make it easier fr yu t add cntacts t a campaign, allw yu t reserve yur grups purely fr rganizatinal purpses, and als allw yu t better cntrl yur campaign csts. We believe nce yu see it live, yu will find it much mre intuitive and easy t use and manage. If s, hw is it different? 1. Hw grups and campaigns functin with the current mymarketing: 1. When yu add a grup t a campaign, that campaign is autmatically updated whenever yu make changes t the grup assciated with it. This made sense t d in the existing mymarketing system as there was n quick link t add a cntact t a campaign directly frm the cntact recrd. 2. Hw grups and campaigns functin with the new mymarketing: 3. Example: Sharper Agent Questins 1. In the new mymarketing, when yu add a grup t a campaign, it takes a snapsht f the cntacts in that mment in time, and thse are the cntacts that are added t a campaign. Any subsequent changes yu make t the grup, will nt affect the campaign. 1. Let s say yu met a new buyer lead. With the existing mymarketing, yu wuld put them n a Metsgrup, and then put them n an 8x8 buyer grup (after assigning that grup t the 8x8 buyer campaign). 2. With the new mymarketing, if yu meet a new buyer lead, yu wuld put them in a Mets grup, and then right frm the cntact recrd, add them directly t an 8x8 campaign. Same number f clicks, but easier t manage. Is the new MyMarketing the same as SharperAgent? N. The new MyMarketing has exciting new features based n Market Leader s adding much f the SharperAgent functinality t ur CRM prduct. It is nt exactly the same nr des it have the exact same features as the stand alne SharperAgent prduct. If I have a stand- alne SharperAgent accunt, shuld I cancel it? Will my SharperAgent accunt be merged (cntacts, ntes, campaigns, marketing materials) int my eedge/pr accunt? Since the new MyMarketing and yur SharperAgent accunt are nt exactly the same thing, yu shuld wait, gain sme experience with using the new MyMarketing, and then make yur wn decisin. 6

7 The eedge platfrm, the Market Leader add- ns f Prfessinal Editin and RealtyGeneratr are cmpletely separate frm the SharperAgent platfrm. Just as there are ways t imprt cntacts frm ther prducts, yu will be able t imprt yur cntacts frm SA int eedge. Hwever, the ntes and histry will nt be included. There is unfrtunately n way t imprt campaigns r custmized marketing materials either. If I am a Sharper Agent custmer, will I still be billed fr that accunt? The eedge platfrm, the Market Leader add- ns f Prfessinal Editin and RealtyGeneratr are cmpletely separate frm the SharperAgent platfrm. If yu have a Sharper Agent accunt, yu will still be billed frm Sharper Agent fr use f that service. It is up t yu if yu chse t cancel yur accunt with Sharper Agent. 7