Get Launched On LinkedIn

Transcription

1 Career BridgeBuilders Presents Get Launched On LinkedIn Presented by Walt Kasha April 28, 2011

2 Tonight s Topics What is LinkedIn? Statistics and reason to join Three degrees of separation Creating Your Profile Building a effective & impressive profile Recommendations & Introductions Beyond the Basics Advance searches People / Companies Power of Groups Building your network Introductions Personal Connection Strategy Improving being found by search engines (SEO) Configuration & Privacy Settings Operating in stealth mode Linking to Social Media Sites good & bad Job Notifications & Updates Key Take Aways: Leave with the confidence to build out your profile for success. Know how research a company, person or job title Get found!

3 WHAT IS?

4 LinkedIn Factoids Officially launched in May 2003 LinkedIn started out in the living room of co-founder Reid Hoffman in Roughly one million new members join LinkedIn every week~ 1 new member per second. Privately held, but filed for IPO in 2011 Used by 69 of the Fortune 100 companies for jobs 100% of Fortune 500 companies have executives on LinkedIn 1.3+ billion connections between members 79+ million job transitions/changes tracked

5 Three Degrees of Separation YOU 1st 2 nd 3 rd

6 The Numbers are Staggering!

7 LinkedIn Factoids LinkedIn Demographics 2011 Source: Amodiovalerio Verde

8 LinkedIn Factoids LinkedIn Demographics 2011 Source: Amodiovalerio Verde

9 LinkedIn Demographics 2011 Source: Amodiovalerio Verde

10 LinkedIn Demographics 2011 Source: Amodiovalerio Verde

11 LinkedIn Demographics 2011 Source: Amodiovalerio Verde

12 LinkedIn Demographics 2011 Source: Amodiovalerio Verde

13 What Can You Do on? Find Jobs exclusively listed on Linkedin Research businesses, clients or potential clients Expand your online network Establish your expertise Increase your personal brand Find strategic partners Connect with clients Market events & more

14 Real World - How I Landed at HP!

15 The Premiere HR Destination Recruiters, head hunters, decision-makers tap into LinkedIn to look for & evaluate candidates. LinkedIn is a job board Your profile, connections, activity and recommendations are now your defacto references. It s also a network for research, learning, sharing and establishing yourself as a subject matter expert.

16 Creating Your Profile

17 How Do I Begin?

18 Your Goal - 100% Completed Profile Goal: 100% Completed Profile

19 Login to LinkedIn 1. Sign up for a LinkedIn Account Go to Make sure you have an active address

20 Unemployed vs Employed 2. What to enter? Employment status Company Job Title Job Seeker Currently Employed

21 Getting Connections 3. Search your contacts SKIP! Select contacts to invite later as you build your network A. B. C. D.

22 3. Free Select is a The Free Plan Place SKIP to Step Begin Free is fine for most people 4. Select a FREE Plan SKIP this step

23 4. Time to Edit Your Profile Editing Your Profile 5. You can change your profile at anytime

24 4. Time to Edit Your Profile Breaking Your Profile Down 1. Professional Photo 2. All about you 3. Social media twitter, facebook 4. Your Linkedin address 5. What you offer! Important 6. Special talents, training, skills 7. Quickly create your profile 8. % complete instant gratification 9. Get to 100% requires recommendations

25 Viewing Your Profile

26 Picture, Please. Show me what you look like and let me see you re real.

27 Summing it All Up Share who you are, what you do, and add your motivation.

28 Create an Impactful Profile Meaty Words Empty Filler Words vs. 10 most common and over used phrases on LinkedIn Do your homework and research terms Find profiles you like and copy the words Use words specific for industry Extensive experience Innovative Motivated Results-oriented Dynamic Proven track record Team player Fast-paced Problem solver Entrepreneurial

29 Recommendations Best Practices Send a sample to use as a starting point and remind them Be generous in your recommendations of others. Ask for recommendations Remember to thank personally.

30 Complete Your Profile to 100% Current position Past positions Education Profile summary A profile photo Specialties. At least 3 recommendations According to LinkedIn You are 40 Times more likely to get found in a search with a complete profile

31 Don t Feel Overwhelmed Take your time Do a little each day Edit as needed

32 Beyond The Basics

33 Reasons to Search Expand your primary network Research companies before you interview Research hiring managers Reconnect with former colleagues Learn about a position informational interviews Find groups to join Find profiles you like terms, phrases

34 Use Advanced Search to Connect Fine Tune Your Search for New Connections Name Job Title Company Industry Keyword Location Relationship (LinkedIn level)

35 The Power of Groups Many Groups to Choose from 17,800,000 members in groups 1,500,000 new memberships in groups per week 1,200,000 posts, comments to groups per week Alumni groups - where you went to school Industry/trade groups and associations Former employers must be appropriate Geographic based groups

36 Groups Give You a Way to Connect 1. Groups are 1 of the 7 different ways to connect 2. Allows you to send out an invitation without having an address or personally knowing them. 3. Gives you a common interest to include in the invitation

37 Job Search Join Groups! Search Groups Directory for jobs within: Alumni Corporate Conference Networking Non-Profit Professional

38 Building Your LinkedIn Network How Do You Find People You Missed Use Advanced Search View Members in your groups Browse My Connections Use the People You May Know option Watch for LinkedIn Suggestions

39 There Are Many Ways to Connect Take Advantage of the People You May Know Option Select from the menu Contacts, Add Connections Click on the People You May Know tab

40 Browse Members in Your Groups Start with Career BridgeBuilders

41 More Ways to Find Connections My Connections My Connections Connections Browse your Connections Connections to find people you missed

42 Caution: Auto Invites Avoid Using the LinkedIn Feature to Connect by searching your Outlook, Hotmail, Gmail, and Desktop Contacts LinkedIn sends out a generic invitation to everyone which reduces the chance of acceptance

43 Personalize Your Introductions Occupant Witherspoon Drive North Hills, CA Which are you more likely to respond to? vs.

44 Personalize Your Introductions Lame (Default) Better Best! Bob, I d like to add you to my professional network on LinkedIn. Walt No context No reason to accept Impersonal People know this is the default message! May be considered SPAM Bob, I would like to add you to my LinkedIn network. We seem to share a lot in common. Walt No context Partial reason to accept Bob, It was great to meet on the flight to SF the other day. Always like talking to a fellow Trojan. Great to learn about your company s products. Being in sales, I am always expanding my network and would like to have you as a connection. Walt Context included Reason to accept Things in common

45 Getting Introduced from a Connection Use the Introduction Form Subject name of person you want to be introduced Ask What s in it for them and tell them Keep it short and sweet

46 Personal Connection Strategy Open Networking More Connections Quality Reduced chance of acceptance More difficult to connect with 3 rd level connections Potential for SPAM Selective Networking Fewer Connections Quality Close relationships only Former colleagues you worked directly for, on projects You would recommend them Hybrid Strategy Mostly close contacts Some less known contacts from events, work colleagues, friends of friends, networking

47 Routes to Closing the Deal Linkedin is where is all begins Phone conversation In person meeting Job Interview You Land the JOB! exchange LinkedIn Connection

48 Your Profile Stats - Who Viewed You Let s you see who has viewed your profile Important: To view who have viewed your profile you must configure your privacy settings to allow others to view when you have viewed their profile or upgrade to a paid account

49 Network Updates Quick updates will help people to connect to you as an individual. Connect to your Twitter account

50 Search Engine Optimization Optimize how you show up in LinkedIn and outside search engines (Google, Bing, etc.) Search engines crawl from top down Include multiple phrases in Professional Headline Product Marketing Product / Evangelist / Sales Specialist Position most important key words at the top of your profile Summary and Specialties Use keywords, acronyms that demonstrate your passion, define you and your expertise. Specialties Marketing, Social Media, Product Marketing, Web Analytics, SEO, Campaigns, Evangelist, Technical Sales, Strategy, Consulting Product Management, Technical Evangelist, data management, archiving, ediscovery

51 Search Engine Optimization Use the 3 Follow Links websites Blog Personal Website Company Website Adds High page ranks and link juice from LinkedIn

52 Sources for keywords/phrases Google keywords tool c= & u= & o=cues&idearequesttype=keyword_ideas #search.none Research other profiles as a guide

53 Guidance for Responding to Invitations You have 4 Choices Accept Reply (Don t Accept Yet) Ignore Report Spam Earlier version of LinkedIn had the I Don t Know You option or AKA IDK Unless you are sure it s SPAM Be kind to the sender Click on Ignore and NOT Report Spam You can receive 5 Report Spam responses before you are blacklisted If you are blacklisted, you must LinkedIn to remove you

54 Configuration & Privacy Settings

55 Don t Forget to Configure Your Profile New Simplified Interface to Set Your Privacy Settings Select your name at the upper right and click the to select settings Note: Notification frequency has moved to Companies and Groups Controls Privacy Settings

56 Customize Your Public Profile The More Information, the Better! If you are a jobseeker, select Make my public profile visible to everyone Make sure your public profile URL is customized to your name

57 LinkedIn Is Your Personal Recruiter: Select the Companies to Follow From the menu click on Companies Search for company you want to follow which will notify you of job openings For each company you follow - click on Notification Settings to set the frequency of alerts Configure for each company

58 Configuration for Jobseekers Item Recommendation Details Turn on/off your activity broadcasts Select who can see your activity feed Select what others see when they view your profile Select who can see your connections Change your profile photo and visibility Manage your Twitter settings On Network connections Anonymous Your connections Make sure your photo is visible to Everyone Display your twitter account, Share only tweets that contain #in or li in your LinkedIn status You want visibility and people to see your activity Can select your network for more visibility You can stay in stealth mode, but you will not be able to see who has viewed your profile Share the wealth and it will come back to you Your photo makes you real Limit your tweets and keep it professional - you don t know who s viewing your profile,

59 Pre-Launch Checklists

60 Do s. Join NOW LinkedIn is a Work in Progress Use the most professional looking photo you have Research what others in your field are doing and industry groups. Create a profile describes who you are, your strengths and passions. Connect with friends Ignore a connection if you don t want to connect with them Reciprocate recommendations Treat others with respect

61 Don ts. Be all about me Join LinkedIn and forget it Spam all your friends with connections or links Get really excited and go overboard on your profile Over connect. Be discerning. Think about each connection as a vote of confidence. Be a drive by social networker and post comments and links about you. NO wedding or vacation pictures as your profile picture! NO spamming summary with keywords! NO Guru or Expert titles!

62 To Do Checklist. Edit Your Profile Complete it carefully and accurately. If you re currently unemployed, list your current position as Open to opportunities. Include a Photo 80x80 pixels in size. Cropped headshot is best. Write a Professional Summary Your headline at the top is important. This is your first chance to make a good impression. Highlight experience. Include Keywords, Skills, Full Name 3 rd person. Use words (keywords & your full name) for which you want to be found and show up in search results. Include Passions (optional) Add a little something personal. Contact Settings List your availability: career opportunities, consulting offers, new ventures, job inquiries, and reference requests. Website Links Link to a personal blog, other social network profiles. Custom URL Customize. Include public profile URL in signature. Grow your Network! Find connections, coworkers, friends. Get recommendations Don t be afraid to ask. Recommend others, too.

63 Get Found on LinkedIn. Recruiters and Hiring Managers often contact people with a compelling profile.

64 Linkedin Pays Big Rewards Spend a few minutes a day Set goals of 3 new connections per week Join at least 1 Group Career BridgeBuilders is a GREAT PLACE TO START to start

65 Are You Ready for Blast Off?

66 References