Cleansing Introduction Nurture Appointments Marketing Assets Lead Management Portal PIPELINE OUTBOUND B2B LEAD GENERATION

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1 Cleansing Introduction Nurture Appointments Marketing Assets Lead Management Portal PIPELINE OUTBOUND B2B LEAD GENERATION

2 About Abstrakt Who We Are St. Louis B2B Business Growth Agency Over 250 A Players dedicated to generating more leads for our clients We have 3 lead generation solutions: Pipeline Outbound Pipeline Inbound Pipeline Creative Over 650 clients nationwide across the following focus niches: Financial Technology Industrial Automotive Specialty The services that we offer to our clients consist of the same processes that we use at Abstrakt to grow our business. Over 30 Business Growth, Work Culture and Innovation Awards Inc. Magazine Fastest Growing List St. Louis Business Journal Fastest Growing List Fly Over 50 Fastest Growing List St. Louis Business Journal Top Work Place St. Louis Business Journal Young Professionals Entrepreneur Magazine Top Work Culture St. Louis Post Dispatch Top Work Place Arcus Awards - Entrepreneurship and Innovation Finalist SBM Best in Business Top Marketing Firm, Top P.R. Firm, Top Business EY Entrepreneur Of The Year Finalist

3 Exclusive Target Market We only represent one company per industry within a target market, giving you an upper hand on your competition.

4 Why Is Pipeline Outbound Successful? Salesperson Activity Sales Perso Pipeline Activity Pipeline We focus 100% on engaging new prospects allowing you to focus on securing new business. Maintain Current Clients Engaging Potential Clients Engaging New Prospects 100% Engaging New Prospects Sales Process Opportunities Vacation Sick Days Lack of Expertise Turn Over Lack of Desire No Time

5 Goals Of Pipeline Outbound Client Target Market Research Awareness Consideration We qualify your target market, keep your business top of mind and secure an appointment when your prospect is ready to meet. Purchase New Customer Identify Your Buying Base Data Collection Leads/Appointments Top-of-Mind Awareness

6 Multi-Channel Process Use our Pipeline Outbound process to gain competitive marketing data, improve brand awareness and create more sales opportunities. Our Pipeline Outbound Sales Process CLEANSING PHASE INTRODUCTION PHASE NURTURE PHASE APPOINTMENTS PHASE Our Pipeline Outbound process will help cleanse your prospects and ensure that they're consistently nurtured over time. Case Study 2 Calendar Invite Add Linkedin w/propect Case Study 1 Case Study 2

7 Cleansing Phase 0-30 Days Call 1 Call 2 Call 3 Call 4 Call 5 Call 6 Call 7 Call 8 Call Result Options: L = Launch to Introduction N = Move to Nurture A = Set Appointments S = Suspend/Not a Fit Cleansing Phase The first stage in our process is the cleansing phase. In this part of the process we make up to eight phone calls to research your targets. We want to confirm who the decision maker is, identify their contact information and start gathering critical sales data. The first step in our process will determine which companies are actually a fit and provide contact information to reach qualified decision makers. During our process, we will move a minimum of 1,200 companies each year through this stage.

8 Introduction Phase 0-60 Days 1 Brochure Call 1 Call 2 2 Sell Sheet 1 Call 3 Call 4 3 Case Study 1 Call 5 Call 6 Call 7 Call 8 Once we know who makes the decisions and how to reach them, we will go to work introducing you to those qualified individuals. Call Result Options: N = Move to Nurture A = Set Appointments S = Suspend/Not a Fit Introduction Phase We use a series of phone calls, s and marketing assets to introduce your products and services to key decision makers. Our goal with this part of the Pipeline Process is simple: have the best possible conversation with your prospect, get an appointment if an opportunity exists and, if not, leave the door open to build a relationship over time. All qualified targets make it 100% of the way through the Introduction Phase. This means we reach more decision makers, collect more information and you can sell more products and services.

9 Nurture Phase Days 1 Case Study 1 Call 1 Call 2 Call 3 3 Brochure Call 1 Call 2 Call 3 2 Case Study 2 Call 1 Call 2 Call 3 4 Sell Sheet 1 Call 1 Call 2 Call 3 5 Case Study 2 Call 1 Call 2 Call 3 Call Result Options: A = Set Appointments S = Suspend/Not a Fit Long term follow up and relationship building is the key to success. Qualified prospects will remain in the process and receive on-going communications resulting in more leads over time. Lead nurturing is about getting useful, relevant content to prospects early in the sales process. Once delivered, it s about developing and maintaining a relationship with those prospects until they are ready to have a conversation about your products or services. What makes our Nurture Phase unlike any other? Our carefully planned multi-touch process has proven successful year after year and is continuously updated to improve effectiveness. We use multiple communication channels to reach the decision makers in your market. During the Nurture Phase we ll incorporate marketing assets to help motivate your prospects to secure a meeting. Nurture Phase

10 Appointments And TOCs 0-30 Days Quality Assurance Appointment /Text w/call Recording Appointment Reminder Brochure When your qualified prospect is ready to meet, you will receive a call recording of the appointment and all contact history. Appointments/Turn Over to Clients The responsibility of finding new customers to grow your business is not something your company should take lightly; we certainly don t. We connect our clients with leads to build and develop relationships and our clients are converting a high percentage of those connections into closed business. When you receive qualified appointments from our staff, the dirty work is already done for you. No more countless hours of screening and qualifying or dismissing leads we only send you leads that match your target market and predetermined qualifications.

11 Marketing Assets Assets Included in the Program Abstrakt strategically integrates a series of marketing assets throughout our Pipeline Outbound Sales Process to increase brand awareness enhance results and accomplish business growth goals. 1 Sell Sheet 1 Brochure 2 Case Studies Sales Process Asset Delivery Schedule Your marketing assets are designed to enhance our marketing process and to help establish top-of-mind awareness. Month 1 Implementation During implementation you will be introduced to the four different marketing assets you will receive. These assets include a brochure, a sell sheet highlighting unique features of your services, and two case studies about a previous client success story. A clear timeline will be set to ensure the marketing assets are completed efficiently. Month 2 Design Stage After implementation, a copywriter will use the information you provide to compose a creative brief outlining the content of your assets. Using your company s branding along with your website, a graphic designer will take this content to design your 4 marketing assets. You will have one round of edits to perfect the piece and ensure that it matches your current marketing collateral. After you give your final approval, the assets will be uploaded to the communications your partner sales representative is sending on your behalf.

12 Outbound Team 6 Partner Sales Representatives Partner Operations Manager Your Partner Sales Team consists of 12 people dedicated to growing your sales pipeline. Partner Training & Quality Assurance Manager Assistant Partner Sales Manager Partner Marketing Manager

13 Pipeline Lead Management Portal Our clients can access our Pipeline Sales Portal 24/7 to monitor all sales activities and manage their leads. Lead Management Monitor and manage all new sales leads Reporting Outbound leads, web analytics and social engagement Monthly Results Meetings Review all monthly meeting notes with your Pipeline Partner Sales Manager Our clients can access our Pipeline Sales Portal 24/7 to monitor all sales activities and manage their leads. My Voice An opportunity to provide feedback on your dedicated sales staff Invoices View all open and closed Abstrakt invoices Survey Results Review all Pipeline sales call results

14 Pipeline Outbound Implementation Schedule Outbound Kickoff Meeting Outbound Progress Meeting Outbound Portal Demo Our 30 day implementation strategy will guide us through the process of building out your virtual business development program. CALLS LIVE - Call Guide Creation - Library Creation - Prospect List Creation - Test Technology Aspects - Finalize Call Guide - Begin Training - Continue Training - Finalize Library - Finalize Prospect List

15 SEO Site Map Website Development Organic SEO Local SEO Website Analytics Facebook Strategy LinkedIn Strategy PIPELINE INBOUND B2B LEAD GENERATION

16 Goals of Pipeline Inbound Client Target Market Research Awareness Consideration We develop your website and sitemap to optimize your SEO with promoted social strategies. Purchase New Customer Identify Your Buying Base SEO Strategy Web Leads Top-of-Mind Awareness

17 Why Is Pipeline Inbound Successful? We solve the top 3 challenges faced by marketing departments Lack of Resources Lack of Strategy & Measurement Lack of Expertise in Technical Areas SEO Web Development Even though you may have a digital presence, there is a lot of ongoing work and expertise needed to generate inbound leads. Social Media Management

18 Multi-Channel Process Our Pipeline Inbound process will research, develop, optimize and promote your company. Use our Pipeline Inbound process to identify your buying base, improve brand awareness and create more web leads. RESEARCH SEO Sitemap PIPELINE INBOUND PROCESS DEVELOP Web Development Our Pipeline Inbound Process will help develop your website and ensure your SEO improves. OPTIMIZE Organic SEO Local SEO PROMOTE Facebook Strategy LinkedIn Strategy

19 Research SEO Sitemap Your organic SEO starts with the right sitemap. We design a blueprint using a foundation for growth, researching top keywords and making sure your website will rank as high as possible. Provides a blueprint of the website Identifies keywords based on search traffic Identifies the URLs for each page Identifies the Title Tags for each page By building the right SEO friendly site map, you will increase your web rank and improve your chances to be found.

20 Develop Web Development Once we have built the site map, we will develop your website using copy, images and a user experience that will increase search engine results. Develop up to 40 pages in a WordPress template Form fields to capture leads Mobile responsive design Google Analytics code Your website is one of the most important pieces of a complete lead generation plan. It must perform in search engines, be easy to navigate, tell your story and effectively capture leads.

21 Optimize We will improve your Organic SEO by developing ongoing relevant content every month. This will improve your chances of ranking higher versus your competitors, resulting in more web traffic, lead submissions and sales. Organic SEO Google's algorithm takes new content into consideration when serving up your rank. It is imperative that we add relevant content monthly to improve your Organic SEO. We will create four pieces of keyword rich content per month consisting of new page additions or blogs Local SEO Our Local SEO service will serve you up as a relevant local provider of your product or service. Create, optimize, manage and report on 44 of the most important local business directories Manage all your online business directory reviews in one place Manage all your keyword rankings from Google, Yahoo and Bing in one place Track all your engagement activity online Monthly paid distribution updates to the 3 largest local business data aggregators reaching hundreds of directories over time

22 Promote Activity Account and profile information setup Facebook incentive/coupon application Write 20 posts per month Monitor profile daily Lead Generation Outbound targeted campaigns towards your pipeline prospects with s Retargeting prospects that visit your website Website click ads Facebook Strategy Activity LinkedIn Strategy Account and profile information setup Write eight posts per month Minimum of 50 connection requests If on premium LinkedIn page enhanced connections options are available We use different marketing strategies to drive as many qualified leads from Facebook to your website as possible. $250 ad spend included for campaigns and retargeting. We will manage up to 5 social sites on your behalf

23 Website Analytics Your new website will start to drive more traffic and generate new leads. Our analytics will allow for real-time notifications on visitors and immediate sales follow-up. We configure and manage Google and Pardot Analytics tracking in order to measure and understand your digital performance. Audience Acquisition Benchmarking Conversions Mobile Apps Real-Time Visitor Updates

24 Inbound Team Social Media Manager Graphic Designer Copywriter Your Virtual Marketing Manager will provide access to a full Inbound team for less than the cost of one FTE. SEO Manager Web Developer

25 Pipeline Inbound Implementation Schedule Inbound Kickoff Meeting Inbound Progress Meeting Inbound Approvals Meeting Our 30 day implementation strategy will guide us through the process of building out your virtual business development program. SOCIAL LIVE - Sitemap Creation - Homepage Creation - Sitemap Edits - Homepage Edits - Finalize Sitemap - Finalize Homepage - Website Development begins - Create SEO Keywords - Reputation Management - Social Content - Finalize Social Approvals