STATISTICS Cheat Sheet

Transcription

1 STATISTICS Cheat Sheet Social Media Statistics There are more than 2 billion active social media users 74% of internet users are using social media, with women (76%) having a slight edge over men (72%). The average American spends 37 minutes per day on social media 27% of total internet time is spent on social networking sites Approximately ½ of consumers who interact with brands on social media report it as a positive experience Fully 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day 47% of web users look towards social media when making a purchase 68% of consumers go to social networking sites to read product reviews 93% of marketers use social media for business 70% of small businesses are using social media to improve their SEO 8 out of 10 small businesses use social media marketing to drive growth 3 in 5 small businesses say they ve gained new customers by using social media 82% of small businesses say social media is effective for generating new leads. 68% of marketers plan on increasing their use of blogging 42% of marketers feel that Facebook is important for their business 83% B2B marketers invest in social media to increase brand exposure 69% of B2B marketers invest in social media to increase web traffic 65% of B2B marketers use social media to gain market insights

2 Social media advertising is forecasted to grow to $11 billion 2017 Facebook Facts More than 1 million web pages are automatically connected to Facebook 70% of small businesses have acquired customers through Facebook 864 million Facebook users sign in every day 5 new Facebook profiles are created every second Nearly all social media users use Facebook 80% of other social network users also use Facebook Facebook has nearly 1.4 billion users 1.31billion mobile monthly active users 526 million of its monthly active users access Facebook solely from their mobile devices. 47% of all Internet users are on Facebook 4.5 billion likes are generated daily 72% of online adults are using Facebook, 62% of the entire adult population is using the site 60% of Facebook users sign in every day 72% of online adults visit Facebook at least once per month 45% of internet users aged 65+ use Facebook Direct uploads of user videos to Facebook now exceed YouTube Facebook drives 23% of all website traffic Each day on Facebook, there are 350 million photos uploaded; ; and 10 billion messages sent 77% of B2C companies have acquired customers through Facebook.

3 Twitter Facts 50% of Twitter users tweet every single day 67% of Twitter users are far more likely to buy from brands they follow on Twitter 34% of marketers have used Twitter to successfully generate new leads 37% of Twitter users will purchase from a brand they follow 90% of Twitter users say they follow businesses to get discounts and promos Twitter has 316 million active users 100 million users log in daily 88% of Twitter users are on mobile 500 million tweets are sent per day The average Twitter User follows five or more businesses Over 1/3 of Twitter users will buy from a brand they follow People with Twitter on their smartphone are 79% more likely to access their account several times per day Tweets containing image links have a 5x higher engagement rate Google+ Facts 375 million users 27 million unique monthly mobile users 22% of online adults visit Google+ at least once a month 30% of smartphone users that use the Google+ app at least once a month The +1 button is hit 5 billion times per day Google+ has more than 540 million users The most active age group for Google+ users is years old

4 70% of brands have a presence on Google+ Google+ is growing at 33% per year The ideal length of a Google+ headline for engagement is less than 60 characters Pinterest Facts 80% of Internet users on Pinterest are female Pinterest has 100 million monthly active users 88% purchase a product they pinned 75% of usage comes from Mobile Devices 83% of active users prefer to follow a brand than a notable celebrity 80% of women and 50% of men remain active on Pinterest 90% of US online specialty retailers use Pinterest Shopping: Every day nearly 2 million people Pin product rich Pins Articles: More than 14 million articles are Pinned each day 2/3 of all the content people Pin is from a business website Pinterest accounts for 25% of all retail website referral traffic LinkedIn Facts LinkedIn has 364 million registered members 1 in 3 professionals use LinkedIn 40% of Linkedin users login daily 41% of users visit Linkedin via mobile Linkedin profiles with photos are 11xs more likely to be viewed Linkedin has more than 300 million users

5 79% of LinkedIn users are age new users sign up to LinkedIn every second LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually 91% of B2B marketers use LinkedIn to distribute content Nearly two-thirds (65%) of B2B companies have acquired a customer through LinkedIn YouTube Facts YouTube has over a billion users almost a third of all people on the Internet Every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views YouTube overall, and even YouTube on mobile alone, reaches more and year-olds than any cable network in the U.S On mobile, the average viewing session is now more than 40 minutes More than half of YouTube views come from mobile devices 6 Billion hours of video are watched per month on YouTube There are 1 billion mobile video views per day on YouTube 59% of viewers will watch a video to completion that is less than 1 minute long 64% of consumers are more likely to buy a product after watching a video about it.