Webshot 4. Social Media Smarts

Transcription

1 Webshot 4 Social Media Smarts

2 What is social media? Definition of social media forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos) ( Key Terms Communities Share information

3 Summary of all Social Media Platforms in UCC Total UCC Accounts Outdated Active Twitter LinkedIn Facebook Instagram

4 Awareness Suitability and Planning Social and the CMS UCC Policy Your role and responsibilities Ask the Experts Media and PR Have you content? Have you a plan for further content Have you utilised available supports Social Media is not a website replacement Social Media should link back to your site where appropriate.

5 If you re on Social Media in UCC or considering it: Read UCC s Social Media Policy and look out for updates to it. Current Policy: Highlights: Activity must be inline with UCC s AUP UCC should form part of the account name Account should follow UCC official accounts Think before you post Social Media is not going to be relevant to every area of UCC

6 Do you need a dedicated account(s) or should you propose content for the main UCC channels? Did you know you could propose content for the main UCC channels? Take guidance from Media and PR on what they are likely to consider sharing. Work toward having sharable content on your website. Example: An engaging news-items with a captivating image Questions? Media and PR run social media workshops we d strongly recommend attending these before jumping in with both feet in to the complicated world of Social Media

7 Social Media Workshop Information and Support Materials Contact: Lynne Nolan

8 Common Pitfalls: Everyone is on insert platform name here so we must be. Effective social media is time consuming Know your audience: though some say teens are unknowable! If a department is planning to use social media have you considered

9 3 years of research lead to the following findings Teens primarily use social media and smartphone apps to communicate with friends while they may explore your social feeds, they aren t likely to interact with you there. Teens are huge consumers of online videos in their personal lives. But they prefer text, articles, and photos on college websites. Teens don t use smartphone apps from colleges: 72 percent stated that they did not download or use any college smartphone apps.

10 Subset of the Questions asked in Media and PR s Social media account setup procedure (Thank you Lynne) Who are you communicating with? Have you created personae to better understand your users? What do you hope to achieve? Lots of likes Lots of followers Or engaged users How will you measure value? Do you have the necessary skills to use your chosen platform(s) effectively? Do you have the time/budget to create/ commission compelling content, as well as manage, update and monitor the account? They are called social media channels image a TV station with no shows, what will happen? Have you considered tone? By focusing on social media are we likely to neglect our website content?

11 Social Media Champaign's Contact: Rob Connellan Note: Due to demand significant lead in time will be necessary. Please contact 4 weeks ahead of proposed campaign.

12 Content Types for Social Media News item News story will have a unique link that can be used for sharing on social media Connect Boxes Allows you to put your best foot forward Curated social media posts Social media block Designed for inner page layout Live feed of facebook and twitter

13 If you have questions re social media and the official UCC channels ask the area experts in Media and PR Lynne Nolan Rob Connellan If you have a CMS content questions contact: cmssupport@ucc.ie Visit to download supporting assets (including this presentation) Questions