WE STAND FOR INTERNATIONAL MARKETING IN THE RAIL INDUSTRY BTOB RAIL GENERAL INFORMATION

Transcription

1 WE STAND FOR INTERNATIONAL MARKETING IN THE RAIL INDUSTRY BTOB RAIL GENERAL INFORMATION MEDIA KIT 2018

2 Understanding, Communication and Innovation Our website is essentially visited by management and technical executive working in the key transport industries, networkpurchasing managers and international consultants. 91% Today every company faces several challenges, when developing a btob communication strategy. BTOB Rail meets the extensive needs of companies to offer personalized communications and gain client loyalty. BTOB Rail provides up-to-the minute news on economic and technological developments in the public transport and rail sectors in Europe. Our solution provides an effective development of your relationship marketing, building links within your company and between existing and potential clients. Understanding Auditing, benchmarking, anticipating issues in the sector Action Managing networks and sales force Communication Planning and acting accordingly Promotion Operational marketing, events Knowledge Monitor trends and business watch context Innovation Communication multimedia online COMMUNICATE with an advanced website. We providing advanced content (leads, qualified contact, digital prints, and latest analysis) on the railway industry. Would recommend BTOB Rail 95% WHAT WE DO? We run a sophisticated lead generation and lead nurture campaign to our comprehensive global database ( opt-in contacts). CONTACT with targeted ing, key to successful operational marketing CONNECT with all the top decision makers in the sector Would renew collaboration with BTOB Rail 88% Our website is essentially visited by management and technical executive working in the key transport industries, network, purchasing, managers and international consultants. 40% of readers surveyed click through to advertisers websites. 80% of users make multiple visit per day or months. *BTOB Rail survey 2017 Positive feedback 2

3 BTOB RAIL Facts: 352 Current clients Pages view per month s sent per year 68% Decision Makers in BTOB Rail database Opt-in contacts Visitors per month *BTOB Rail survey 2017 *Google Analytics

4 ROLLING STOCK ROLLING STOCK COMPONENTS INFRASTRUCTURE ERTMS CHOOSE THE RIGHT CATEGORY FOR YOUR PRODUCTS MAXIMIZE YOUR VISIBILITY AND VISITS ON YOUR PROFILE PAGE DATA & INFORMATION ITS TRACTION & CONTROL INTERIORS You have the possibility to present your company in different categories with different content. SAFETY & SECURITY FREIGHT TESTING & TRIAL Ex: If you have one product for Rolling Stock and another product for Infrastructure, then you can have 2 differents profile page. See here SERVICES ASSOCIATION 6

5 ing, key to successful One-to-One operational marketing. Management of databases from analysis to usage is key to every communications solution. It is essential for any company wanting to position clients at the heart of its marketing strategy. Our services provides a select and ready-to-use database, expanded and updated on a daily basis. It enables you to adapt your ing contacts to your business strategy, and deliver your chosen message: newsletter, brochure, press pack, invitation to events... The first step to every successful marketing campaign segment and profile your target group. What the rail marketers think of digital marketing? 78% have a positive opinion From major corporations to small business, the body of executive, decision-makers is always large and diverse. Gathering information is key to any communication strategy. It is also the most time-consuming and costly phase. Our services offers its specialized skills and strategic tool: a database featuring all the top decision-makers in the sector. Sending shots is an efficient and cost-effective way of crossing borders to reach prospects. 40% of readers surveyed click through to advertisers websites 33% have a mixed opinion 18% have a negative opinion 80% of users make multiple visit per day or months 11

6 ING SENDING PROCESS: DESIGN SELECT YOUR TARGET GROUP SENDING REPORT AND LEADS Nothing will be send without your final approval Before sending we select in our database only your target group. You can select by country and/or by function. We choose together the date for sending After 2 weeks, we will send you statistics report and leads 6

7 CASE STUDY All major European railroads use Frauscher axle counters in signalling applications, including DB, Network Rail (UK). Global signalling companies like Siemens, Alstom, and Bombardier trust in the reliability, precision and highly developed technology that Frauscher offers in its products. In this case study we ll outline how BtoB Rail implemented an ing-based inbound marketing strategy in order to reach Frauscher s goals : drive more traffic and ultimately drive more leads for their business. The Results: The goal of any inbound marketing strategy should be to increase leads. Therefore improving lead generation was a key focus of Frauscher s content strategy. In order to meet these objectives, BtoB Rail planned out an ing-driven inbound marketing strategy heavily focused on driving website traffic and increase leads. Average Leads 2016 Average Leads /Month (324 total/year ) 48/Month (576 total/year ) 77% Increase in Overall Leads We are working with BTOB Rail for some years now and are very satisfied with their services. They give swift replies to each request and provided us with several good solutions on various occasions. With their new website, BTOB Rail might set standards within the online-landscape that accompanies communications in the railway industry. Fabian Schwarz Marketing & Public Relations FRAUSCHER SENSORTECHNIK 16

8 CASE STUDY 66% 92% 36% Visitors on Frauscher profile page ing sent per year Total ing clicks Decisions Makers Suppliers OTHERS 66% 35% 28% EUROPE ASIA OTHERS Total ing opens Leads: Contacts Qualified *Frauscher analytics 2017 *Google Analytics We worked closely with Fabian and his team to understand the goals and to brainstorm about solutions to meet the need of Frauscher s growing business. This was a true collaborative sucess thanks to Fabian and his team for undrstanding of the market and vision for the company. 17

9 O&S MediaCom Agency M a r k e t i n g S o l u t i o n s F o r T h e R a i l I n d u s t r y Opt-in contacts worldwide Database details EUROPE GERMANY CONTACTS FRANCE UNITED KINGDOM BELGIUM ITALY SWITZERLAND AUSTRIA SPAIN NETHERLANDS EAST EUROPE CENTRAL EUROPE NORTH EUROPE OUTSIDE EUROPE CONTACTS ASIA NORTH AMERICA SOUTH AMERICA AFRICA MIDDLE EAST JOB FUNCTION ENGINEERING MANAGEMENT ROLLING STOCK MANUFACTURERS COMMUNICATIONS SUPPLIERS MANUFACTURERS PURCHASING OPERATORS & SUPPLIERS BY SECTOR ITS TESTING & TRIAL ROLLING STOCK ROLLING STOCK COMPONENTS DATA & INFORMATION ERTMS INFRASTRUCTURE SERVICES FREIGHT SAFETY & SECURITY

10 BTOB RAIL MAG PRINT MEDIA MAGAZINE

11 BTOB RAIL MAG STRENTH A consistent readership, with strong decision making powers, active in all the sectors of worldwide s railway markets. A cost-effective magazine BtoB Rail Mag s contact cost and high ROI makes it the medium of choice for railway professionals. Penetration is guaranteed to over 50% of our target audience and as loyal customers, 54% of our partners include BtoB Rail in their media plans. A clear position A magazine focused on the three essentials of worldwide s railway markets: the economics, technical developments, regulatory news. A high-profile presence on the events scene BtoB Rail Mag is actively present as a media partner at all the key trade fairs and congress meetings in Europe. As a result, your commercial message remains at the forefront of the market, ensuring constant exposure and heightened brand and/or product awareness.. Our editorial approach The economics, the development and application of products and services, analysis of projects, regulations governing Worlwide s rail markets. BtoB Rail Mag puts his readers in touch with the expectations of the men and women in the field. BtoB Rail Mag is based on strong values, on providing specialist information that is both objective and independent. Our editorial team is made up of journalists, with each issue also featuring articles by external contributors, members of European and international rail companies, managers, engineers, technicians, project chiefs, specialists and constructors. The market actors are our readers and our contributors. Reports, case studies, interviews and reviews... whatever form it takes, the information published is always first hand and first rate. Our readership Certified Figures. Over 200,000 identified readers Our readership is clearly identified. BtoB Rail Mag is received by decision makers active in all the sectors of Europe s railway markets. BtoB Rail Mag reaches the management and technical directors of major industrial firms, network heads, purchasing officers and international consultants, as well as top management in transport firms, town, city and territorial planning offices, European organizations and institutions. BtoB Rail Mag is also a high-profile media partner at all the key trade fairs and congress meetings in Europe. This presence guarantees high visibility and wide-reaching distribution at every event. View events 20

12 MAGAZINE DISTRIBUTION 2018/2019 6th International HSR Asia Summit InnoTrans 2018 Rail~Volution 2018 Rail+Metro China 2018 Sifer 2019 Middle East Rail 2019 Metrorail 2019 Expoferroviarria 2019 Infrarail 2019 IT-Trans Asia Pacific Rail 2019 Smartrail th Annual Saudi Arabia Transport & Infrastructure 2019 Saferail Congress Africa Rail 2019 Saferail 2019 World Metrorail Congress Americas 7th Annual Malaysia Rail TH MYANMAR INFRASTRUCTURE SUMMIT World Rail Festival Railway Interiors Trako Distribution in the main exhibitions and congress in the world

13 Make your own article using the expertise of our journalist Meet Lesley Brown Lesley Brown is a journalist specialized in (and passionate about) rail, urban transport, and new mobility services. View Lesley Brown articles She writes for major companies about their latest products and innovations. Visitors clicks by article You have the possibility to write an article in cooperation with our journalist about your activities and projects. If you need some specific promotion, interview or articles, Lesley Brown will help you to promote and publish it in BtoB Rail Mag or on the website. View article sample here Make your own article using the expertise of our journalist clicks FREQUENTIS AG INCIDENT MANAGEMENT SOLUTION Dealing with the unexpected Read Frequentis article clicks FRAUSCHER TRACK AND TRAIN MONITORING THE NEXT DIMENSION Read Frauscher article

14 O&S MediaCom Agency M a r k e t i n g S o l u t i o n s F o r T h e R a i l I n d u s t r y We reach 68% of the industrial decision makers in Europe s rail markets. France 14% Germany 13.5% Italy 10.5% Nothern Europe 10.5% United Kingdom 10% Switzerland 8% Belgium 7.5% Netherlands 7.5% Austria 4% Poland 4% Spain 3% North America 14% Asia 13.5% Russia 10.5% North Africa 10.5% Middle East 10% North America 14% Asia 13.5% Russia 10.5% North Africa 10.5% Middle East 10% INDUSTRIES Railway operators 26% Suppliers 23% Operators 19% Rolling stock manufacturers 8.5% Infrastructure 4.5% Freight 3% Other 1.5% Communication agency 0.5% 24

15 MEDIA PARTNERS 40 Media Partners worldwide for exhibitions and congress

16 WHO WE SERVE And more 28

17 O&S MEDIACOM BTOB RAIL 5-7 Avenue du Général De Gaulle Saint Mandé - France Tel (0) marketing@btobrail.com WE STAND FOR INTERNATIONAL MARKETING IN THE RAIL INDUSTRY PATRICK OSEI CEO - International Sales Tel (0) posei@osmediacom.com posei@btobrail.com LINDA FARAIN General Director Tel (0) lfarain@osmediacom.com lfarain@btobrail.com