Achieving High Performance by Aligning the B-to-B Revenue Engine

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1 Achieving High Performance by Aligning the B-to-B Revenue Engine

2 Conference Overview Ever notice how much better things are when we re together? Together with our friends, our families, our colleagues together as a community? SiriusDecisions is proud to announce its 14th annual Summit your chance to get together with more than 3,500 members of our SiriusDecisions community. Summit is the premier gathering for b-to-b sales, marketing and product leaders to learn best practices for driving greater alignment and top-line revenue growth. And this year s event is bigger, better and offering you more than ever before. This year, we ll be gathering in Austin to share, explore, learn, network and grow. With our guest speakers, dedicated networking time, and more than 70 specialized track sessions, Summit is your chance to hear from us and from your peers about shared challenges and innovative solutions and to learn what you need to know to get where you want to be. There s also time to let your hair down and celebrate success at our legendary Green Tie Gala, plus a wide variety of other parties and receptions. So whether you ve attended before or are newly curious about what Summit can offer you, read on for more details on the one b-to-b event this year you can t afford to miss. We look forward to getting together in Austin! 2

3 What s New Super Sunday agenda During this half-day of interactive, facilitated content, you ll engage in sessions focused on leadership and development. Sessions will be followed by an industry-leading keynote speaker and a Cinco de Mayostyle poolside welcome reception at the Fairmont Hotel where you can network and socialize with peers. Upgraded team program You and your team can make the most of Summit with facilitated sessions designed specifically for teams and access to an exclusive team lounge. Keep in mind that when you purchase four tickets to Summit, you can bring a fifth colleague for free! New innovative tracks B-to-B organizations continue to evolve making sales, marketing and product leaders more advanced and forward-thinking which is why we re offering new High-Performance and Future Visions tracks as part of this year s agenda, plus strategic sessions tailored to CMOs, chief sales officers and product leaders. Women's Networking Forum #SDWomensNetwork events combine cutting-edge SiriusDecisions research, career advice and discussion. Due to overwhelming interest, we re excited to host a dedicated half-day session on Super Sunday. The forum will be focused on empowering women leaders in the workforce and is open to everyone. Expanded evening events Because everything is bigger in Texas, we re throwing even bigger and better evening events, with receptions through Summit, plus an afterhours party on Tuesday and our soon-to-be-announced closing concert on Wednesday that can only be experienced in Austin. 3

4 Super Sunday New for 2019 is a full day of interactive, facilitated thought-leadership focusing on leadership and development that we re calling Super Sunday. Super Sunday is dedicated to fully facilitated, collaborative sessions where you can hear the latest from our SiriusDecisions experts and gain crucial insight from across our community of customers and partners. There will be dedicated sessions throughout the day, plus an extra-special guest evening keynote to round off the day s conversation. You ll want to stick around for our fabulous Cinco de Mayo-style reception a poolside welcome that will get you into the spirit for the rest of the week! Super Sunday is also home to our Women s Network gathering, an unmissable event which is open to everyone. 4

5 Industry-Leading Breakout Sessions The breadth and depth of our b-to-b sales, marketing and product research and advice covers a wide variety of cutting-edge insight from account-based marketing to content strategy and operations. Our track sessions provide you and your team with everything you need to know to develop initiatives and validate strategic direction, thus furthering your organization s intelligent growth goals. Summit continues to innovate and evolve by adding new thoughtprovoking content each year. This year, we are proud to add two new tracks: High Performance and Future Visions guaranteed to supercharge your performance now and in the future. SiriusDecisions Women s Network Event Our Women s Network is a forum for women to meet and exchange ideas and career advice, while supporting the development and promotion of women across all industry sectors. It's all about collaboration, contribution and personal growth. Due to overwhelming interest in our Women s Network events, we re excited to host a dedicated half-day session on Sunday, May 5. The forum will focus on empowering women leaders in the workforce. However, we encourage anyone to participate! 5

6 Executive Leadership Exchange (ELE) We are excited to feature the exclusive ELE program designed specifically for top sales, marketing and product executives. This yearʼs ELE features: New research on topics that CMOs, CSOs and CPOs have told us is of keen interest Facilitated peer networking to address and solve current challenges, as well as renew and create business connections An exclusive, insightful keynote presentation Exclusive Sunday evening reception and dinner This program is designed to make the best use of our executive s time at Summit by combining high-value research with practical advice and exclusive networking opportunities. Sunday Night: Reception and Dinner Monday Program: 10:30 a.m. 2:30 p.m. Sales Leadership Exchange (SLE) SiriusDecisionsʼ SLE at Summit is the premier event for b-to-b CSOs, channel sales chiefs, and sales operations and enablement leaders. This yearʼs SLE features: The latest research on the best practices of high-performing sales organizations, covering sales talent, incentive management, sales execution, organizational design and account retention and growth strategies Valuable opportunities to network and exchange ideas with hundreds of other sales leaders dealing with similar challenges, and to also interact with SiriusDecisions experts to gain practical advice on how to solve these challenges Join top b-to-b sales leaders in Austin, TX to learn how to design and implement a scalable, repeatable and predictable sales machine that consistently delivers the number. 6

7 Marketplace Marketplace is fast becoming the place to see and be seen at Summit. This year will see the launch of new features, more interactive elements, and a host of innovations to introduce you to the people and companies you want to meet. New for this year and situated in the heart of the show floor Brew House is the hub of activity for delegates and exhibitors alike. Stop by first thing to pick up a coffee and meet a friend. There s plenty of space to sit, shoot the breeze and recharge your cell phone battery while you recharge with an espresso before hitting the show floor once again. Join us again in the evening for a well-earned drink to end a busy day at Summit. 7

8 Fun at Summit 2019! Sunday, May 5 Welcome Reception celebrate Cinco de Mayo poolside with us at the Fairmont Tuesday, May 7 B-to-B Marketplace Bash After-Hours Party late-night fun hosted by SFDC Monday, May 6 Marketplace Reception Wednesday, May 8 Green Tie Gala featuring live concert from our special musical guest 8

9 Delegate Demographics 3% 1% 1% 6% 5% 17% 15% 13% 20% 65% of delegates are with companies in the Info Tech Industry 65% 15% 17% 40% of companies have revenues greater than 751M 11% 9% 16% 61% 38% 17% of delegates are at Director level and above 31% INDUSTRY REVENUE SIZE TITLE LEVEL Information Technology Business Services Advanced Manufacturing Healthcare Financial Services Other 10B+ 2 10B 751M 2B M M 11 50M 0 10M Executive (CEO, COO, CFO, President) Vice President Director Manager Other 9

10 Ready to go? For more information, please visit Ready to register for SiriusDecisions 2019 Summit? Click here To send your team to 2019 Summit, please contact To sponsor the SiriusDecisions 2019 Summit, please contact This content is copyrighted by SiriusDecisions, Inc. and cannot be reproduced or shared without prior expressed written permission from SiriusDecisions, Inc. SiriusDecisions helps business-to-business companies worldwide improve sales and marketing effectiveness. Management teams make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses. SiriusDecisions is based in Wilton, CT with offices in Austin, London, San Francisco, Singapore, Toronto and Waltham, MA. 187 Danbury Road, Wilton, CT (203) fax +1 (203)