DIGITAL MARKETING WEBMARKETING AND ONLINE PRESENCE

Transcription

1 DIGITAL MARKETING WEBMARKETING AND ONLINE PRESENCE W W W. B T O B R A I L. C O M M E D I A K I T W E S T A N D F O R I N T E R N A T I O N A L M A R K E T I N G I N T H E R A I L I N D U S T R Y

2 UNDERSTANDING, COMMUNICATION AND INNOVATION UNDERSTANDING Auditing, benchmarking, anticipating ssues in the sector ACTION Managing networks and sales force COMMUNICATION Planning and acting accordingly WHAT WE DO? We run a sophisticated lead generation and lead nurture campaign to our comprehensive global database ( opt-in contacts). BTOB Rail meets the extensive needs of companies to offer personalized communications and gain client loyalty. BTOB Rail provides up-to-the minute news on economic and technological developments in the public transport and rail sectors in Europe. PROMOTION Operational marketing, events KNOWLEDGE Monitor trends and business watch context INNOVATION Communication multimedia online Our solution provides an effective development of your relationship marketing, building links within your company and between existing and potential clients.

3 BTOB RAIL FACTS 352 CURRENT CLIENTS

4 PAGES VIEWED PER MONTH Our website is essentially visited by management and technical executive working in the key transport industries, network, purchasing, managers and international consultants. OPT -IN CONTACTS We run a sophisticated lead generation and lead nurture campaign to our comprehensive global database. DECISIONS MAKERS 68% IN BTOB RAIL DATABASE By targeting the right buyers, you save money, save time, drive greater efficiency from your existing resources S SENT PER YEAR The content you share should include: relevant news to help your prospects and our visitors stay up-to-date on their industry *BTOB Rail survey 2017 *Google Analytics

5 YOUR MARKETING AND COMMUNICATION STRATEGY IN 3 STEPS DESIGN AND PRESENTATION OF YOUR COMPANY YOUR COMPANY EXPERTISE PUBLISHING OF YOUR PRESS RELEASES AND ADVERTISING CORPORATE COMMUNICATION, COMPANY ACTIVITIES AND NEWS MAKE AN EFFECTIVE WEB CAMPAIGN AND STATISTICS HOW TARGETED ING UNLOCKS COMPETITIVE ADVANTAGE?

6 DESIGN AND PRESENTATION OF YOUR COMPANY YOUR COMPANY EXPERTISE 01

7 OUR CATEGORIES ROLLING STOCK CHOOSE THE RIGHT CATEGORY FOR YOUR PRODUCTS PROVIDE CONCRETE CONTENTS AND YOUR CUSTOMER-CENTRIC PHILOSOPHY Our visitors need to know that our clients we work with have the knowledge and expertise to do the job. Be in the right category for your expertise by optimizing your visibility to reflect your professional brand. You have the possibility to present your company in different categories with different content. Ex: If you have one product for Rolling Stock and another product for Infrastructure, then you can have 2 differents profile pages in those 2 categories. ROLLING STOCK COMPONENTS INFRASTRUCTURE DATA & INFORMATION ITS SAFETY & SECURITY TRACTION & CONTROL INTERIORS ASSOCIATION FREIGHT SERVICES TESTING & TRIAL ERTMS DISCOVER OUR CATEGORIES HERE

8 WE DESIGN YOUR COMPANY PROFILE THE CONTENT YOU SHARE SHOULD INCLUDE: Relevant content and information about your products and solution to help your prospects and our visitors stay up-to-date on their industry.

9 PROFILE PAGE You profile page is created by our technical team. You have the possibility to personalize and include severals headings : company, products, brochures, press releases, projects, and more headings if you need See here

10 CONTACT FORM For all visitors who wants to get in touch with you through your profile page, we ask detailed informations about the visitors demands : company sector, company segment, products interest See here We always check before sending you the contact information if is relevant or not for your company.

11 PUBLISHING OF YOUR PRESS RELEASES AND ADVERTISING CORPORATE COMMUNICATION, COMPANY ACTIVITIES AND NEWS 02

12 CORPORATE COMMUNICATION AND NEWS THE CONTENT YOU SHARE SHOULD INCLUDE: Relevant content and information about your products and solution to help your prospects and our visitors stay up-to-date on their industry.

13 ADVERTISING BANNER Get the profit of our traffic with more visibility by making advertising banner in our home page. You can send your design or we can create a banner for you. See here

14 40% OF VISITORS SURVEYED CLICK THROUGH TO ADVERTISERS WEBSITES IT ONLY TAKES 3 SECONDS TO GET SOMEONE S ATTENTION

15 PRESS RELEASES We will publish your press releases on your profile page and Press Releases section on our home page. Please register our address: in your database then we can be informed in real time about activities.

16 YOUR ARTICLE WITH OUR JOURNALIST MEET LESLEY BROWN Lesley Brown is a journalist specialized in (and passionate about) rail, urban transport, and new mobility services. View Lesley Brown articles She writes for major companies about their latest products and innovations. LESLEY BROWN BTOB Rail Journalist O&S M E D I A C O M BTOB RAIL You have the possibility to write an article in cooperation with our journalist about your activities and projects. If you need some specific promotion, interview or articles, Lesley Brown will help you to promote and publish it in BTOB Rail Mag or on the website. View article sample here CLICKS FRAUSCHER SENSOR TECHNOLOGY TRACK AND TRAIN MONITORING THE NEXT DIMENSION Read Frauscher article CLICKS FREQUENTIS AG INCIDENT MANAGEMENT SOLUTION DEALING WITH THE UNEXPECTED Read Frequentis article

17 WE SHARE YOUR NEWS IN BTOB RAIL SOCIAL NETWORK We follow and share your relevant information about your activities in the market on our social network plateform.

18 MAKE AN EFFECTIVE DIGITAL STRATEGY AND WEB CAMPAIGN HOW TARGETED ING UNLOCKS COMPETITIVE ADVANTAGE? 03

19 HOW TARGETED ING UNLOCKS COMPETITIVE ADVANTAGE? Indications of both interest and intent can be explicit or subtle, related to your product/service or the problem/pain it is solving. We all want prospects who want our product or service, but the more interesting interest/intent signals are based on inherent needs, core problems, trigger events that imply again, subtly or directly that the prospect is ready to engage. AWARENESS. Share valuable contents. EDUCATION. Share your company s white papers or industry reports that make a solid case for your relevance. Press releases and news are also a good way to showcase the industry conversation around your solutions. OPT -IN CONTACTS OUR SERVICES PROVIDES A SELECT AND READY-TO-USE DATABASE, EXPANDED AND UPDATED ON A DAILY BASIS. CONSIDERATION. Share case studies that focus on specific solutions that speak directly to their needs. The more relevant they are to the prospect s current pain points, the better.

20 HOW TARGETED ING UNLOCKS COMPETITIVE ADVANTAGE? Target relevant buyers By targeting the right buyers, you save money, save time, drive greater efficiency from your existing resources. We need to know : What sector should your sales reps focus on? What regions are most important? (If your company has a geographic focus). What job titles should sales reps focus on? Brands can keep analyzing data until they re blue in the face. However, if they don t know who really needs their product, all that fiddling with data will not help them stand out from the hundreds of competitors who are probably doing the same thing. DANIEL NEWMAN BROADSUITE MEDIA GROUP S SENT PER YEAR

21 ING SENDING PROCESS We all want prospects who want our product or service, but the more interesting interest/intent signals are based on inherent needs, core problems, trigger events that imply again, subtly or directly that the prospect is ready to engage. DESIGN You have 2 possibilities to send us your material : By html files made by your services. Or you the possibility to send us your material (word file, photo, pdf etc ) and our team designer will design your newsletter according to your needs. SELECT YOUR TARGET GROUP By targeting the right buyers, you save money, save time, drive greater efficiency from your existing resources. We use Advanced Search in our database to find contacts with specific job titles within the company and set up to send your ing to the right people. SENDING We can manage together to send your ing at the right place and the right time. REPORT AND LEADS We provide you : address, name, function, country company name, company sector, company role, company products

22 WE CREATE YOUR ING DESIGN YOU HAVE 2 POSSIBILITIES TO SEND US YOUR MATERIAL : By html files made by your services. Send us your material (word file, photo, pdf etc ) WHAT TYPES OF CONTENT GETS THE BEST RESULTS WHEN YOU REACH OUT TO PROSPECTS?

23 You have the possibility to send your ing to the complete database (around opt-in contacts) or to target by country, sectors, functions etc 70 % 56 % SUPPLIERS MANUFACTURERS 55 % 62 % WHAT YOU GET AFTER AN ING? You can send your ing at anytime during the period of your contract ENGINEERING DISTRIBUTORS 42 % 18 % OUR OPENING RATES ARE BETWEEN 10% AND 25% ALL SECTORS WE WILL PROVIDE YOU ALL STATISTICS : (open rates, click rates, view rates etc ) Also all contact data leads of the clickers. PURCHASING OPERATORS

24 By targeting the right buyers, you save money, save time, drive greater efficiency from your existing resources and hit your number faster, in less time, and with higher margin. Targeting means more revenue per action, more pipeline from your sales reps and better response to your marketing campaigns. YOU WILL GET LEADS You can get there by spamming the world too, but the collateral damage will kill your brand, and it simply does not scale if you want a sustainable, long-term business. When you contacts and have 15% opening rate (1 500 opens) then if you have 10% of click rates, we provide 150 leads. WHAT ARE LEADS? Leads are the qualified contact generated by your ing. We provide you data list details about who click on your newsletter. THE RIGHT CONTENT SHARED AT THE RIGHT TIME CAN HELP TURN A LEAD INTO A PROSPECT AND A PROSPECT INTO A CUSTOMER. We provide you : address, name, function, country company name, company sector, company role, company products

25 DATABASE DETAILS OPT-IN CONTACTS WORLDWIDE EUROPE CONTACTS GERMANY FRANCE UNITED KINGDOM BELGIUM ITALY SWITZERLAND AUSTRIA SPAIN NETHERLANDS EAST EUROPE CENTRAL EUROPE NORTH EUROPE OUTSIDE EUROPE CONTACTS ASIA NORTH AMERICA SOUTH AMERICA AFRICA MIDDLE EAST JOB FUNCTION ENGINEERING MANAGEMENT ROLLING STOCK MANUFACTURERS COMMUNICATIONS SUPPLIERS MANUFACTURERS PURCHASING OPERATORS & SUPPLIERS BY SECTOR ITS ROLLING STOCK ROLLING STOCK COMPONENTS DATA & INFORMATION ERTMS INFRASTRUCTURE SERVICES FREIGHT SAFETY & SECURITY TESTING & TRIAL 4 265

26 CASE STUDY All major European railroads use Frauscher axle counters in signalling applications, including DB, SNCF and Network Rail (UK). Global signalling companies like Siemens, Alstom, and Bombardier trust in the reliability, precision and highly developed technology that Frauscher offers in its products. In this case study we ll outline how BTOB Rail implemented an ing-based inbound marketing strategy in order to reach Frauscher s goals : drive more traffic and ultimately drive more leads for their business.

27 In order to meet these objectives, BtoB Rail planned out an ing-driven inbound marketing strategy heavily focused on driving website traffic and increase leads. AVERAGE LEADS Leads per year We run a sophisticated lead generation and lead nurture campaign to our comprehensive global database. AVERAGE LEADS Leads per year We run a sophisticated lead generation and lead nurture campaign to our comprehensive global database. 77% INCREASE IN OVERALL LEADS THE RESULTS: The goal of any inbound marketing strategy should be to increase leads. Therefore improving lead generation was a key focus of Frauscher s content strategy. CASE STUDY

28 OUR OPENING RATES ARE BETWEEN 10% AND 25% ALL SECTORS VISITORS ON FRAUSCHER PROFILE PAGE ING SENT PER YEAR TOTAL ING CLICKS 92 % 69 % SUPPLIERS EUROPE 66 % 35 % CASE STUDY TOTAL ING OPENS LEADS: CONTACTS QUALIFIED % INCREASE IN OVERALL LEADS DECISION MAKERS ASIA 36 % 28 % *Frauscher analytics 2017 *Google Analytics OTHERS OTHERS

29 CASE STUDY We are working with BTOB Rail for some years now and are very satisfied with their services. FABIAN SCHWARZ Marketing & Public Relations FRAUSCHER SENSOR TECHNOLOGY They give swift replies to each request and provided us with several good solutions on various occasions. With their new website, BTOB Rail might set standards within the onlinelandscape that accompanies communications in the railway industry.

30 CASE STUDY PATRICK OSEI Chief Executive Officer O&S M E D I A C O M BTOB RAIL We worked closely with Fabian and his team to understand the goals and to brainstorm about solutions to meet the need of Frauscher s growing business. This was a true collaborative sucess thanks to Fabian and his team for understanding of the market and vision for the company.

31 PRICES & RATES All packages are for 12 months duration WEB MARKETING SERVICES PACK ONE PACK ADVANTAGE PACK PLUS PACK PRO PACK PREMIUM Profile Page PDF Downloading Choose one of these package according to your needs. Press releases Mini focus ing UNLIMITED All updates for your profile page or ing design are include in the price. Exhibition Promo Leads Solutions Journalist Article: You have the possibility to write an article in cooperation with our journalist about your activities and projects. Document Design Banner Advertising If you need some specific promotion, interview or articles, Lesley Brown will help you to promote and publish it in BtoB Rail Mag or on the website. View article sample here Journalist Article* Prices 12 months

32 MEDIA PARTNERS 40 MEDIA PARTNERSHIPS WORLDWIDE FOR EXHIBITONS AND CONGRESS

33 WHO WE SERVE? 352 CURRENT CLIENTS And more

34 PATRICK OSEI CEO MARKETING & SALES LINDA FARAIN GENERAL DIRECTOR Tel (0) posei@osmediacom.com posei@btobrail.com Tel (0) lfarain@osmediacom.com lfarain@btobrail.com O&S MEDIACOM BTOB RAIL CONTACT 5-7 Avenue du Général De Gaulle Saint Mandé - France Tel (0) marketing@btobrail.com

35 W W W. B T O B R A I L. C O M M E D I A K I T DIGITAL MARKETING WEBMARKETING AND ONLINE PRESENCE W E S T A N D F O R I N T E R N A T I O N A L M A R K E T I N G I N T H E R A I L I N D U S T R Y