The India Consumption Report

Transcription

1 The India Consumption Report March 2016 Prepared by IMA India

2 Disclaimer The India Consumption Report contains IMA India s analysis of data generated by two rounds of household consumer expenditure surveys conducted by the National Sample Survey Organisation (NSSO) in and , and also includes analysis of relevant data from the Census of India. The report is intended for solely for the internal use of subscribing companies including their group and subsidiary companies. The contents of this report are the intellectual property of IMA India. They are copyright protected and legally privileged. Unauthorised copying, reproduction or distribution of the information contained in these slides would amount to an infringement of law and would invite applicable penalties. The contents of this document are accurate to the best of our knowledge and belief. However the presentation is intended only to provide an overview of household consumption patterns and resultant market opportunities for the industry segments catering to the consumption categories assessed in the report and cannot become the only basis of determining strategy. IMA India cannot assume responsibility for the outcome of decisions made on the research provided here. This is liable to change based on developments in the political or economic environment within the Republic of India, or elsewhere. IMA India,

3 Page number 1. Overview 6 2. Trends in drivers of consumption 17 Changing economic structure, demographic changes, urbanisation, household characteristics 3. Consumption expenditure Market size and per capita expenditure at state levels; top 100 districts by MPCE; ranking of states by expenditure levels and growth Cereals, pulses & products Rice, wheat and other cereals; aggregate of different types of pulses Milk & Milk products Liquid milk, ghee, butter, curd, etc. 70 Edible oil Mustard oil, coconut oil, groundnut oil, refined oil 75 Egg, fish & meat Egg, fish, chicken, red meat 81 Fruits & Vegetables Fresh fruits, dry fruits and vegetables 89 Ingredients Aggregate of different variety of spices; sugar and salt 93 Beverages Tea, coffee, cold drinks, fruit juice, etc IMA India,

4 Packaged & processed food Pan, tobacco & alcohol Apparel, bedding & footwear Served processed food (includes cooked meals & snacks purchased) and packaged processed food (includes sweets, cakes, pastry, biscuits etc.) Pan & its ingredients, cigarettes, bidis, other tobacco products, Toddy, country liquor, foreign liquor, andbeer Traditional garments (sari, dhoti, lungi, etc.), readymade garments, clothes for stitching, bedding, footwear Page number Fuel LPG, charcoal, coal, firewood, kerosene, diesel, petrol, etc Education Healthcare Entertainment & recreation School & college tuition fees, private tuition & coaching fees, books, stationery, etc. Medicine, physicians fees, laboratory charges, hospitalisation cost etc. for institutional and non-institutional healthcare IMA India, Movies, cable TV, sports goods & toys, recreational goods, etc. 145 Personal care Body care, hair care, dental care products 150 Consumer services Electricity, mobile and land phone charges, domestic help, internet costs, etc. Conveyance Bus fare, railways fare, taxi/auto fare, diesel and petrol costs, etc

5 Page number House rent & consumer taxes Furniture, fixtures & sanitary ware Electrical & electronic goods House & garage rent, hotel lodging costs, etc. 167 Bed, chair, table, almirah, bathroom & sanitary ware, etc. 171 Television, personal computer, mobile phone, refrigerator, washing machine, DVD player, bulbs & tube light, inverter, plugs & switches, etc. Personal transport Two-wheelers, four wheelers, bicycles, etc. 180 Residential building maintenance and repair Ornament & jewellery Gold and silver ornaments, pearls & jewels, etc Annexure: Detailed market report - Consumption expenditure Market size and per capita expenditure at state levels by rural and urban areas; top 100 districts by MPCE; ranking of states by expenditure levels and growth 5. Annexure: State profiles District level urbanisation, consumption expenditure patterns in the state, growth potential of consumption items IMA India,