Stimulating Minority Entrepreneurship

Transcription

1 Stimulating Minority Entrepreneurship

2 Full Life Cycle 1) Small business owner or someone looking to start a business seeks support and/or an easy and free way to promote their business 2) Person searches online and app store for any apps tailored for entrepreneurs such as themselves 3) Person downloads app, creates a profile, and fills out a business listing(s) 4) Person promotes business by simply sending (via text, , or social media) listing(s) to whoever they feel like, whenever they want 5) Person receives additional support and funding from community around them. The more money they raise, the more they move up community rankings 6) App popularity spreads by the people the person sends their business listing(s) to.

3 High-Level Product Specification First Page: Easily list and share your business(es) in seconds! Gain support from friends, family, and the community of entrepreneurs and business supporters! Second Page: Network with like-minded entrepreneurs Find and support local businesses and events Keep up to date with current trends and news Third Page: Propel your business(es) to the next level with credible services and education from Black Corporate Partners!

4 Quantify the Value Proposition At the moment, User can use Crowdfunding apps Social media sites Google search With Black Corporate, User may Create a business listing which can be promoted whenever and wherever for free. Not have to conduct a campaign or fulfill a required amount of money to raise a desired amount Have access to a direct network of individuals who are interested and supportive of people like them Easily access credible Black Corporate Partners and educational resources to help propel their business(es) to the next level SAVINGS: FB Advertisement cost between.15-$1 per click on ad Google Adwords cost between $1-$2 on the search network Yelp cost money to promote business (cost varies) Crowdfunding: most do not release funds if quota is not reached (5% cut to platform) Black Corporate can save a business thousands a month. User only has to pay a 5% cut to Black Corporate when they choose to redeem any money raised.

5 Identify Your Next 10 Customers Customer Name Demographics/Psychographics Use Case Derived Value Customer 1 H H H Customer 2 H H H Customer 3 H M H Customer 4 H H H Customer 5 H H H Customer 6 M M H Customer 7 M M H Customer 8 M H M Customer 9 M H M Customer 10 M M M

6 Black Corporate Ability to fundraise whenever and however user wants Network is more tailored to entrepreneurs and business owners Promotion and advertising to local community is free Black Corporate makes it easy to find credible resources and service offerings to help business Define Your Core USER EXPERIENCE Competitors Crowdfunding platforms have quotas to meet and require campaigning Larger social media platforms are used for a variety of reasons Google adwords and and FB advertisement cost money Internet has a large variety of resources, not all are credible

7 Promotion Competitive Position Business Listing (Yelp) Social Media / Search Engines (FB, Instagram, Google) Black Corporate Crowdfunding Funding

8 Black Corporate For entrepreneurs and business owners who are looking for an easy solution for all of their business, promotion and networking needs, we provide an easy to use application available on all smartphone platforms. Unlike traditional social media sites and crowdfunding sites, who host a variety of people and tend to focus on one need over another, our solution will allow users access to a much more tailored community to network with and a way to easily list, share, promote, and fund their business(es) all year round. In this $18 million dollar beachhead market, customers will learn about our solution through those who share their listings with friends and family members and catchy marketing efforts that resonates with the millennial crowd who are not attracted to the traditional Corporate America route and they will pay only a standard 5% fee when redeeming any money raised. Our team will utilize our business backgrounds and experiences as entrepreneurs to create the best solution on the market for those like us.

9 Go or No Go? Yes, I am continuing with this idea Again, 92% of US businesses are microbusinesses which is a large pool to market to Microbusinesses are always in need of funding, support, new clientele, education and business services Beachhead customers are a sticky network that could easily spread the word about our platform to many others Instead of thinking of how many business owners you know, think of how many individuals you know of who have side hustles? (Ex: A woman who works full-time, but does hair on the side for friends on the weekend) Does the number of business owners you know increase?