MKTG205 Unit 1 Research Guide

Transcription

1 Unit 1 Discussion Board MKTG205 Unit 1 Research Guide To access reference books in the AIU library, click: LIBRARY Find Articles & Books Scroll down and click Credo Reference (Credo) Enter the Key Word marketing and check Sort Results by RELEVANCE Click Search You will get over 1000 results in this database. These resources come from encyclopedias and dictionaries all over the world. You will select 2 entries TOTAL and read those definitions as well as the one in your text (Chapter 1). You also have another choice for using a database see next page. Try using one resources from each of the databases. American Intercontinental University August 2011 Page 1

2 You may wish to use Oxford Reference Online (Oxford University Press) instead of Credo Enter your search term marketing in Quick Search Click Go You will get over 200 results in the database. These resources come from encyclopedias and dictionaries all over the world. You will select 2 entries and read those definitions as well as the one in your text (Chapter 1). After you have read the 3 definitions a few times, then you create your OWN definition. STOP looking at the definitions and think about the 3 definitions. If you are looking at the book or reference book entry and changing a few words here and there, you are NOT LEARNING anything and you are probably copying or editing. With your book closed and the definitions out of sight that is when you start writing YOUR version. American Intercontinental University August 2011 Page 2

3 Unit 1 Individual Project To access First Research in the AIU Library, click: LIBRARY Find Articles and Books Scroll down to find FirstResearch Conduct secondary research on the industry in which your product/service operates Following are the industries for each product/service, and where to find them in First Research. If you have chosen a product or service not listed and have trouble identifying the industry, contact your instructor for assistance. American Intercontinental University August 2011 Page 3

4 Product/Service 3 General Business Chocolate Bar Laundry Detergent Organic Food Product Local Restaurant, Store or Small Business (cannot be a chain or franchise) New Green Product Traveling Dog Groomer, Car Repair, etc. Criminal Justice Bulletproof Vests Security Consulting Company Kid Safety Training Course/ Products Self Defense Training Information Systems New Educational Video Game External Hard Drive Local Computer Repair Business A new Application for GPS Technology Human Resources Team-Building Adventure Course Company Providing HR Training Ethics Training & Courses Biometric Time & Attendance System Visual Communications Website Design Service Photography/Video Studio Small PR or Ad Agency Digital Camera/Software Training Healthcare Administration Oatmeal (or other food product) to reduce cholesterol Herbal Products or Nutritional Supplements Small Nursing Home Home Healthcare Service Industry Food and Agriculture Candy Manufacturing Manufacturing Soap & Detergent Manufacture Food and Agriculture Subcategory depends on type of Food Food and Agriculture Restaurants OR Retail Subcategory depends on Type of Store OR Services Subcategory depends on Type of Service Retail Subcategory depends on type of Product Services Subcategory depends on type of Service Manufacturing Medical Supplies & Devices Services Consulting Services Public Services, Education, Recreation Education and Training Services Public Services, Education, Recreation Education and Training Services Technology & Communications Entertainment & Games Software Technology & Communications Computer Manufacture Personal Computing Manufacture Retail Computer & Software Stores Technology & Communications Search, Detection, and Navigation Equipment Manufacture Public Services, Education, Recreation Education and Training Services Public Services, Education, Recreation Education and Training Services Public Services, Education, Recreation Education and Training Services Technology & Communications Biotechnology Sector Technology & Communications Graphic Design Services Services Photo Studios and Commercial Photography Services Advertising & Marketing Public Services, Education, Recreation Education and Training Services Food and Agriculture Breakfast Cereal Manufacturing Retail Health Supplement Stores Manufacturing Personal Care Products Manufacturing Healthcare Nursing Homes & Assisted Living Healthcare Home Healthcare Services If you wish to work with a Product/Service NOT on this list, please get permission from your instructor. No need to wait for Live Sessions or Office Hours, send an with the specifics of the product/service. If you do not receive permission in advance, you may not receive credit for the assignment. American Intercontinental University August 2011 Page 4

5 Background on Course Research Requirements In the business world it is important to use research to strengthen points that you make in presentations and projects. Some assignments will specify particular resources that must be used for the assignment. Marketers must learn to be great researchers using a variety of sources. As a college student, you must steer away from inferior websites with anonymous writers, articles found on consultant websites, materials on sites like QuickMBA.com, MarketingProfs.com, etc. Think of classes this way...you decided to work toward a college degree, why would you rely on what you ALREADY knew before you started the program...shouldn't you ADD to your knowledge base by going out & researching? You are not permitted to use Wikipedia or any open source website in this course. The goal is for you to acquire new research skills in this class. Almost everyone is adept at an internet search, but most of you are not yet comfortable using the AIU library. This month, you will have the opportunity to discover what a great resource you may have been missing. American Intercontinental University August 2011 Page 5