Marijuana Provenance. nuunlimited

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1 nuunlimited Marijuana Provenance How nuunlimited delivers transparent, end to end traceability for all forms of licensed marijuana products through its secure mobile technologies. Designed specifically for products that benefit from detailed provenance records, nuunlimited s solutions deliver the high quality, customer experience that modern consumers expect. Version 1.0 Author TJM Sandford Date. 4th February 2019

2 Provenance Engine Designed for all commercially grown or manufactured produce from Lettuce to Medical Marijuana (MMJ), nuunlimited s Provenance Engine provides seed to consumption provenance. This meets the growing requirement to provide a verifiable, audit trail for increasingly stringent standards such as food safety, revenue tracking and consumer demand for product provenance. Fundamentals Our approach uses alpha numeric serial codes embedded within QR codes to provide an end to end record of the product as outlined in the simple diagram below. We can also use NFC tags if preferred. Audit Trail Our serialisation technology ensures a verifiable audit trail covering the entire record of a product is captured, stored, organised and visible through the platform. Our unique methodology ensures that every interaction by every user including consumers is captured fully along with all data. This ensures that producers of quality, products can demonstrate their commitment to high standards, quality ingredients and business ethics all of which are increasingly important to modern consumers. Transparent The structure of the overall platform enables us to provide producers with a significantly enhanced customer experience through an app, backed up with the provenance data underpinning the quality of the product. The simplified example above illustrates the process for cultivated produce such as MMJ, (A more detailed process is laid out overleaf) where the batch code will often be allocated to an individual plant or an entire crop. This enables us to record all the desired data against the batch code, including, but not limited to: A. Source of the seed, plant food, fertilisers, etc. B. Plant care and cultivation records C. Certification and documentation where relevant for standards like Organic certification, grower s license and so on. D. Records of any testing or other quality processes As the product moves through each stage of its life, our system enables more data to be added, building up a detailed, accurate and rich record of the product. By the time the product reaches consumers they will have access to some or all of the data, depending on what a producer choses to share, in a format that ensures they understand and value the care taken to produce a quality product. If the producer adds an individual serial code to manufactured or packaged product, the individual serial codes are automatically linked back to the parent batch code ensuring that the batch data is carried through to the individual serial code. The image on the right shows a screenshot of the provenance home screen for a craft gin brand, which includes: A. Batch production data B. Bottle number C. The provenance of the raw spirit used D. The provenance of the botanicals used to flavour the gin. E. Information on the sustainability of the packaging used for the product. For a growing number of consumers, the provenance of a product and the standards to which it is grown, processed and packaged are becoming increasingly important. Our platform, in conjunction with our provenance engine, delivers the fully transparent history that modern consumers are increasingly demanding, especially with premium products.

3 Cannabis Provenance Outline The nuunlimited Provenance Engine is a flexible, fully configurable solution that enables organisations in any industry to configure solutions that fit both industry requirements and individual organisational processes. The diagram below, illustrates a simplified view of the way that nuunlimiited uses batch and individual product codes to build up a detailed, dynamic history of a cannabis based product and makes that available in different formats with differing sets of functionality and information dependent on the product type, how it is used and who is viewing the data. As all codes are registered into the nuunlimited platform from allocation, attempts to get round the audit trail to infiltrate illicit or substandard product that could damage the producer s reputation are extremely unlikely to succeed. Information and functionality: A. Brand Story B. Product information and notes C. Reviews and awards D. Notices E. All product history and provenance data F. In app shop function if permitted G. Loyalty programme if permitted H. Recipes and other magazine content. The configuration shown below is a suggested configuration that can be easily set up for differing requirements. Batch code Individual code Recreational Grower Cultivation Processing Distribution Medical Producer Data A. License Information B. Certifications such as ISOs Organic C. Inspection and audits By 3rd parties D. Tests Soil Pesticides E. Commitments to Standards Ethics Sustainability Quality Cultivation Records A. Seed origin B. Feed origin and use C. Growth method and records D. pest control method and records Mandatory test Processing A. Test results preprocessing B. Processing data C. Processing method D. Post processing tests E. Product use by date F. Packaging data G. Product detail Medical Recreational Mandatory test Distribution data A. Logistics data When What company Way points B. Product condition monitoring C. End distribution point Information and functionality: A. Patient Information leaflet as live searchable document. B. Medication scheduling C. Safety information D. Notices E. All product history and provenance data F. Re-order function G. Optional feedback to clinician and producer.

4 Beyond Provenance Increasing Revenues A provenance history is a powerful foundation on which to build more value in the eyes of consumers As the initial statistic in the previous section highlights, consumers are of a product. For example: A. B. C. D. What does the product taste like? Reviews and awards Recipes Competitions E. F. Loyalty programmes Magazine content - brand stories are always popular G. Video content increasingly using smartphones to browse for products and purchase them. nuunlimited s platform is designed to enable consumers to buy product directly from the app, this includes both one time purchases and product subscriptions. Moving to an app platform to engage consumers and Secondly, customers can register product purchased through physical stockists to their personal account for nurture a brand s relationship with them reflects the increasing importance of mobile phone apps to modern consumers as the following statistics the loyalty programmes, warranties or other purposes as specified. indicate: Almost 72% of consumer shop on smartphones when at home, travelling or during free time. Total Retail April 2018 Customer Service Our customer service engine is embedded into the platform and comes included with most package 79% of consumers are less likely to purchase from a retailer again if they are dissatisfied with their mobile site performance. Google 2017 subscriptions to deliver: 64% of consumers are willing to pay more for a simple experience. PWC 2017 A. A self service customer service engine 84% of consumers check the origin of their food when purchasing products. Elementar UK 2017 B. Support for FAQ s, How to guides and other forms of self solve content. C. In app forms to enable service These are continuations of trends that have been developing for the last ten years and underline the increasing importance of provenance to consumers. requests to be submitted to your customer service team for response. D. In app messaging and chat enabling your team to engage and interact with customers live. E. Links enabling other forms of communication via phone, or post

5 Building Trust Medication Management Data Protection Users of medicinal products such as MMJ Only 20 percent now completely trust organisations to protect their data. IBM 2017 benefit from the kind of tools and functionality designed to help an individual manage their medications: A. Medication authentication B. Medication scheduling and reminders C. Consumption records D. Patient Information leaflet - made legible and searchable. E. Optional feedback F. Optional clinician messaging G. Medicine re-order From the outset, NuUnlimited has believed in the right of the individual to control their own data. At all times, we put the individual consumer or patient in complete control of their personal data. It is up to the individual how much or little they choose to share with a brand. This is a reversal of the way that the Internet giants have been farming personal data. However, it doesn t prevent the brands from accessing consumer The system is designed to pull the product data down into the app from the product serial code. This ensures that the data on the data. Instead our approach rewards the brands that build trust by nurturing the relationships they have with their customers. medication is always the most up to date and accurate available. This approach delivers a significantly better experience for the medicine user and ensures Screenshot of medication scheduling page that they always have the most up to date information and guidance on how best to use the medicine. Our Privilege Engine, helps individuals and brands to connect in a more personalised way than is normally practicable enabling users to trade data access in exchange for privileges.

6 Summary Summary nuunlimited s solutions are designed to fit the way that modern consumers increasingly prefer to browse and buy. With the addition of the Provenance Engine, brands can deliver an exceptional detailed history of a product in a format that helps consumers to understand how much care and commitment the producer has put into delivering a high quality product. A rapidly growing number of consumers are demanding instant access to much more detailed information about a product than is practical on a label. The only practical and cost effective way for most independent and growing brands to achieve this is through linking the physical product to a fully interactive digital record of the product that delivers: A. In-depth provenance data B. Enhanced product information and user instructions C. An enhanced customer experience D. Improved customer service and support E. A personalised relationship between the consumer and the brand Over and above this, it is becoming increasingly clear that consumers of all kinds and across all generations no longer trust brands or other organisations with the personal data. This underpins and reinforces the value of the decision nuunlimited made to protecting individuals rights to protect their own data About nuunlimited nuunlimited provides innovative, practical, consumer engagement and experience solutions for consumer brands across a wide variety of sectors. The Company s serialisation technologies provide the foundation on which it has developed it unique, end to end solutions. Solutions are available through a simple, cost effective commercial model that enables even the smallest consumer brand to benefit from the technologies.

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