WELCOME! Dear Valued Partner,

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2 WELCOME! Dear Valued Partner, Social Media is playing a vital role in marketing and generating leads for real estate developers & agents, this is a trend that will only grow in 2018 and beyond. Most of us as individuals have a presence on one or many of the social media platforms, this is great news and a good start. However, owning, building, managing, and converting social media into leads and potential business is a real challenge. In order to help professionals for the Real Estate sector to better serve companies and clients, enhancing their way of communication, and leading them to a better performance, we are excited to announce that the SMS Real Estate workshop is taking place September 30th, 2018, at Ritz Carlton DIFC, Dubai, UAE. SMS Real Estate Dubai 2018 is the best opportunity for you to build awareness for your brand among leaders and practitioners from the entire Real Estate industry. On behalf of the entire HITS Marketing team, I hope you will choose to partner with us Sincerely, Nasser Al Sarami CEO Hits Marketing DMCC 1

3 OVERVIEW Venue: Ritz Carlton DIFC Dubai - UAE Century Park Hotel, Amman Date: September August, 2018 Organized by In cooperation with In association with Certification by 2

4 ABOUT US 2014 SMS Training Program Launched in ME FIRST SMS EVENT IN APRIL 2014 IN DUBAI - Small and Intimate - Interactive and hands-on - Comprehensive program - Summits, Workshop and Awards 2015 Growth From 400 To 1200 Attendees ìthe LEADING & M OST IMPORTANT SOCIAL MEDIA GATHERING IN THE MIDDLE EASTî - Increased expertise by bringing in International speakers from all over the world - Recognized as having the most creative and innovative Social Media Training program 2016 Focused Case Studies From Key Brands 2 DAYS FULL OF INSPIRATION AND EDUCATION - Inspiring storytelling from Adidas - Insightful case study from Paris Gallery on customer service for luxury brands MILESTONES 2017 SMS Awards SMSUMMIT DUBAI WINNERS CNN: Best use by International Media Dubai Post: Best use by Youth Media Dubai Police: Best use of National organization And many others SMSUMMIT JORDAN WINNERS Jordan Kuwait Bank: Best use of Facebook by bank Holiday Inn: Best use of Tourism Entertainment Manaseer Group: Best use of Instagram HEAVY CALENDAR FOR In The Pipeline - HITS Marketing acquires SMS - August SMSummit Jordan - September SMS Workshop Real Estate Dubai - October SMS Workshop Sharjah - December SMSummit Dubai 3

5 SOME FACTS Bahrain, further address large-scale stalled projects, will present new acquisition opportunitie s to the market. BAHRAIN 70,000 units expected to be delivered in Dubai between 2017 and GCC investors leading the rank making nearly 2,500 transactions 2019 worth around AED 6 billion, The development of a AED 12 Billion invested by Foreigners in Dubai smaller units it is a new trend in 2018 DUBAI construction sector will be driven by the government programme to develop logistics, tourism and housing capacity development plan. OMAN Sources: $1.2tn of roads, buildings and infrastructure projects planned across the GCC at the start of 2018 Residential property will continue to present an attractive value proposition when considered in a GCC context GCC In Saudi Arabia alone, the demand/supply housing, involving unit prices lower than SAR650,000 ($173,000), is expected to reach more than 1 million units in the regions alone KSA series of new towns will drive construction activity in 2018 along with investment in the transport and infrastructure sectors KUWAIT 4

6 ATTENDEES PROFILE ADVERTISING AGENCIES SPECIALIZED IN REAL ESTATE PROJECTS AGENTS, BROKERS, FINANCE & CONSTRUCTION COMPANIES DIRECTORS, EXECUTIVES & MARKETING MANAGERS IN INDIVIDUAL INVESTORS 5

7 AGENDA SESSION ONE - PRINCIPLES OF SOCIAL MEDIA BASIC PRINCIPLES OF SOCIAL MEDIA WHAT IS SOCIAL MEDIA, AND HOW DO PEOPLE USE IT? SOCIAL MEDIA: A TWO-WAY CONVERSATION HOW SOCIAL MEDIA HAPPENS ON THE USERS TERMS HOW CLASSIC MARKETING IS MEANINGLESS IN SOCIAL MEDIA HOW TO MAKE AND ACHIEVE CONCRETE AND REALISTIC GOALS WHAT TO EXPECT OUT OF SOCIAL MEDIA IN THE LONG RUN SESSION TWO - SOCIAL MEDIA SITES; EXPLAINED FACEBOOK ADVERTISING FACEBOOK LIVE FOR REAL ESTATE ADS MANAGER & BUSINESS MANAGER CAMPAIGN EXAMPLES AND TYPES TARGETING AND OBJECTIVES LIVE-STREAMING FOR REAL ESTATE ADVERTISING ON INSTAGRAM ADVERTISING ON TWITTER SNAPCHAT FOR REAL ESTATE SESSION THREE - SOCIAL MEDIA STRATEGY TONE OF VOICE AUTHENTICITY CONTENT CALENDAR BUILDING A SOCIAL MEDIA STRATEGY CONTENT MARKETING STRATEGY SESSION FOUR - MEASURING SOCIAL MEDIA CREATING, MANAGING & OPTIMIZING ADS CREATING & MANAGING PAGES RISKS OF SOCIAL MEDIA REPORTING AND MEASUREMENT 6

8 WHY SPONSOR SMS is a gateway of opportunities for you and your business a considerable chance to open a world of possibilities and ideas among a selected audience. Our main objective is connecting you with the people that really matter and support your business as a real partner. Get your brand visuals in front of a targeted audience Get on top by learning about your customers & promoting your products Expand your content strategy and get more engagement for your brand Grow your reputation in the real estate community 7

9 CONTACT For further information and/or assistance with SMS Real Estate Workshop, please get in touch with us at or reach out to our team members below. Events & Marketing Manager M:+971 (0) E: Catch us on social Ehab Heissat Executive Director of the Social Media Summit M:+971 (0) E: #SMSummit2018 8

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