Social media toolkit. One You

Transcription

1 Social media toolkit One You April

2 CONTENTS Page Number SOCIAL MEDIA TOOLKIT - OUTLINE p3 SOCIAL MEDIA CONTENT p3 HEALTH STOPS ACTIVITY AND SOCIAL MEDIA CONTENT p5 ONE YOU SOCIAL MEDIA CHANNELS p6 ACCESS TO CONTENT AND ASSETS p6 SOCIAL MEDIA POSTS FOR SUPPORTERS OF ONE YOU p7 FURTHER EXAMPLE COPY AND SOCIAL MEDIA MESSAGES p8 2

3 SOCIAL MEDIA TOOLKIT - OUTLINE One You is the most significant public health campaign to launch in this country over the last eight years. It launched on 7 March with advertising (television, online, out of home); ecrm; partnerships with commercial and public sector organisations; support from Local Authorities, charities and NGOs, national PR and social media support. The campaign is being supported by the following talent: Hairy Bikers, Linda Robson and Chris Kamara. This social media toolkit is designed to sit alongside the wider One You communications toolkit that provides broader details of the campaign including PR launch activity. This toolkit contains information to help local authorities, stakeholders and partners promote the campaign in their local area through social media. To help One You reach as many people as possible we would like to ask if your organisation could be a part of the campaign by sharing information and content from your social media channels. Please use the hashtag when possible to increase and help track conversations around the campaign. The content has been clearly labelled in the toolkit to match the assets available for download on the PHE Campaign Resource Centre: Before posting any messages or content related to One You please check that all posts are in line with the campaign key messages which are also available on the Campaign Resource Centre. SOCIAL MEDIA CONTENT To engage followers online, the following content has been produced by Public Health England and is available from the Campaign Resource Centre. All social media content should direct people towards taking the How Are You online by searching One You online. This will be the call to action in all posts. This content will be available from the One You social media channels for you to like and share. Please see below for a list of general One You assets which can be used by all partners and stakeholders to drive social conversation on the campaign: Film content: One You campaign advert the TV advert for One You is called Different Yous and highlights real habits we can all recognise during the arc of a typical day such as eating 3

4 unhealthily, drinking too much alcohol, a lack of exercise and smoking. These are recognisable sides of ourselves that can incrementally add up to poor health. As well as highlighting these unhealthy behaviours and showing their potential consequences, the TV advert promises support and solutions to help people start the fight back to a healthier you o Available in a 1 minute edit o Available in a short 10 second edit Hairy Bikers film content a short film which brings to life the all important question How Are You? in an engaging and amusing way, featuring Britain s favourite chef double act, The Hairy Bikers Chris Kamara film content TV pundit and former footballer Chris Kamara reminds the nation that there s never been a better time to look after yourself in a humourous short piece of content o Available in a 1 minute 15 second edit o Additional short 10/12 second Chris Kamara films are available Linda Robson film content Actress and TV presenter Linda Robson encourages adults to take advantage of the free One You support available as she talks about the importance of improving your health in a poignant short film o Available in a 1 minute 36 second edit o Additional short 12 second Linda Robson films are available How Are You (HAY) demo short film - HAY is the new online that will provide a short assessment of people s current behaviours and lifestyle across seven key behaviours (including diet, physical activity, smoking, drinking alcohol, checking ourselves, stress and sleep). Upon completing the short, HAY will give people a health score and inform them of the areas they should prioritise as well as providing free and personalised tools and support to help make simple changes for a healthier life. A demo video of how to use HAY is available for use across social channels Image content: Talent imagery numerous images featuring the Hairy Bikers, Chris Kamara and Linda Robson are available as alternatives to the talent video content listed above Call to action image diet this image encourages adults to make small changes to improve their health by eating more healthily Call to action image smoking this image encourages adults to make small changes to improve their health by quitting smoking One You stock imagery there are also a number of One You stock images which can be used to support social media posts, these include stills from the TV advert GIFs (short moving imagery): Call to action GIF alcohol - this GIF encourages adults to make small changes to improve their health by cutting down on alcohol Call to action GIF exercise - this GIF encourages adults to make small changes to improve their health by being more active 4

5 HEALTH STOPS ACTIVITY AND SOCIAL MEDIA CONTENT In addition to the content listed above, new social media assets have also been created to support a new One You activity called Health Stops. One You and TV doctor Dr Hilary Jones are taking to the high street to ask people how they really are. State-of-the-art interactive bus stops are now live at nine locations across England until 25 th April the One You campaign to encourage adults to make simple changes to improve their health. Dr Hilary Jones stars in the digital bus stops, which are the first of their kind to provide tailored health messages. Dr Hilary asks passers-by to call him on a free phone number whilst they wait for a bus to receive information to help them improve their health. Following the call, Dr Hilary will text the caller with a link to take the free One You online health, How Are You. If a One You interactive bus stop is appearing in a location near you, then we would like to ask you to encourage your social media followers to visit the bus stop and try out the innovative new technology for themselves. The bus stops will be appearing in the following nine locations across England from Monday 11th April until 25th April 2016: Western Road Bus Stop, Brighton, BN1 2BA Commercial Road Bus Stop, Portsmouth, PO1 4BS Horsefair Bus Stop, Bristol, BS1 3HE Railway Station Forecourt Bus Stop, Swindon, SN1 1EN Trinity St Bus Stop, Coventry, CV1 1FL New Briggate Bus Stop, Leeds City, LS1 6NU Corporation Road Bus Stop, Town Centre, Middlesbrough, TS1 1LY Red Lion Street Bus Stop, Norwich, NR1 3QF Broadway Bus Stop, Peterborough, PE1 1RB Health Stops social media content: Health Stops film - A new short film sees people call the phone number and captures their surprise as Dr Hilary steps out from behind one bus stop to have a real life discussion about their health. He encourages individuals to make positive changes to improve their health now, and in the future Health Stops photography a range of images of the Health Stops bus stops and Dr Hilary Jones are available for use on social media channels 5

6 ONE YOU SOCIAL MEDIA CHANNELS Please follow the One You Twitter and Facebook accounts to keep up to date with the latest One You news and content: Facebook: Campaign hashtag: How Are : Please feel free to share and like any posts on the One You social media channels. Please also follow additional spokespeople, talent and partner organisations to find out how they are supporting One You: Public Health England Professor Kevin Fenton Professor Muir Gray The Hairy HairyBikers Linda Chris Amazon BBC Get The Royal Slimming ACCESS TO CONTENT AND ASSETS All information and assets are available via the PHE Campaign Resource Centre under the One You tab, you will need to sign-in to view these pages. Please visit: Please partnerships@phe.gov.uk for further information on how to access additional content. 6

7 SOCIAL MEDIA POSTS FOR SUPPORTERS OF ONE YOU We are keen to raise as much awareness of One You and the How Are You so any social media support would be greatly appreciated. If you would like to help us make as big an impact on social media as possible it would great if you would post your messages regularly throughout the campaign. Whether you will be posting from a company, charity or public organisation s page or as an individual, if you would like to show your support for the One You campaign through social media, we have created some example posts below for you to use and adapt: Suggested posts from organisations: Facebook When was the last time you asked yourself how you re doing? Take the How Are You online health to get personalised recommendations to start the fight back to a healthier you Twitter - When was the last time you checked how you re doing? Try the How Are You Suggested posts from individuals: Facebook I took the How Are You online health and I scored (X). Try it for yourself and see how you score to find out what small changes you could make to start the fight back to a healthier you Or I took the How Are You online health and received loads of free and personal support to improve my health. Why not give it a try yourself? Twitter I took the How Are You and I scored (X), find out your health score here Or Take the How Are You to find out how you re doing and fight back to a healthier you 7

8 EXAMPLE COPY AND SOCIAL MEDIA MESSAGES Please see below for example copy to share on social media channels during the One You campaign. General posts for use throughout the campaign Facebook Twitter Asset Modern day life makes it hard to be healthy. Take the How Are You online and see how you can start the fight back to a healthier you. One You has teamed up with The Hairy Bikers to encourage others to follow their lead and make small changes to get back on track to a healthier you. Living a healthy lifestyle can double your chances of being healthy at 70 and beyond. Remember there s only One You, so look after yourself! Do you put any greens in your shopping basket? What you eat, and how much is so important for your health but choosing healthier foods for you and your family is easier than you think. Find out how you re doing by taking the One You online health. Modern life is ganging up on us. Take the first steps to fighting back now by taking the How Are to get the support you need for a healthier you. Chris Kamara is asking the nation How Are You? Take the online and find out how you score. Modern day life makes it hard to be healthy. Try the online the How Are You teams up to encourage others to get back on track to a healthier you Living a healthy lifestyle doubles your chance of being healthy at 70. There's only How healthy is the food you eat? Find out more by taking the How Are You Modern life is ganging up on us but we can fight back for a healthier you.@chris_kammy is asking How Are You? Take the How Are You HAY demo video Hairy Bikers video TV advert short edit Call to action image Diet Call to action exercise Chris Kamara - video 8

9 Have you taken the How Are You online health yet? Check out your score and get feedback on how to start the fight back to a better you. It only takes a couple of minutes, so why not find out whether there are any changes you could be making? The Hairy Bikers, Linda Robson and Chris Kamara are asking How Are You? Take the online health and find out. Drinking a bit too alcohol much can sneak up on you. Take the How Are to find out how much you re drinking and to receive for tips and feedback. It s never too late to take control of your health. One You is here to help you move more, eat well, drink less alcohol and be smokefree. Take the How Are You online health to find out how you re doing. Are your jeans getting a bit tight for you? Modern lifestyles can be more unhealthy than we like to think. Take the How Are You now and find out the small changes you could make to fight back to a healthier you. Being active is great for the mind, body, health and it helps us have a good night's sleep. Try the simple How Are You and see how your lifestyle scores. Linda Robson wants to know How Are You? Take the free online health and find out how you score. Even with the challenges modern life presents, we still need to find time to look after our health. Try our simple easy How Are You online health and see if there are any changes you can make it only takes a couple of minutes. Have you taken the How Are You health yet? It only takes a couple of are asking How Are You? Having a few drinks tonight? Try the How Are You to see how much you're drinking It s never too late to improve your health. is here to help Jeans getting a bit tight? See how your lifestyle scores you on the How Are You Being active is great for your mind, body and health. Try our How Are You.@LindaRobson58 wants to know How Are You? Take the online health to find out Despite busy lives, we need time for our health. Take our online health for tips HAY demo video post Hairy Bikers image Call to action alcohol HAY demo video post HAY demo video Call to action exercise Linda Robson video TV advert short edit 9

10 It isn t just our age and genes that makes us more susceptible to disease; our lifestyles make a big difference too. Find out simple ways to get your health back on track by taking the How Are now. Quitting smoking is the best thing you can do for your health and there is no better time than right now. Why not take the How Are to find out what support is out there to help you. It s not just age and genes that link us to disease, our lifestyles make a big difference Quitting smoking is one of the best ideas for your health. Try the How Are You One You stock imagery Call to action smoking Health Stops social media posts Facebook Twitter Asset Find out what a certain TV Dr has been up to in a high street bus stop near you! Take the How Are You today to find out how you score How are you really? Dr Hilary Jones is appearing in bus stops across the country to find out. Take the How Are You today to find out how you score Who depends on you to be healthy? Dr Hilary Jones is appearing in bus stops across the country to get you thinking about your health. Take the How Are You today to find out how you score Have you spotted our One You bus stop near you? Check out the new digital bus stops featuring Dr Hilary to find out how you really are! Come down to [insert bus stop location] to visit the One You bus stop today. Can't get down to your bus stop? Then watch this video and take the How Are You online now. Find out has been up to in a bus stop near you. Fancy some health advice Visit the [insert location] One You bus stop to find out more. Who depends on you to be will get you thinking about your is dishing out advice at a bus stop near you. Find out how you score here. Come down to [insert location] to visit our One You bus stop! Can t make it? Then take the instead Health Stops short film Health Stops image of Dr Hilary Jones Health Stops short film Health Stops image of Dr Hilary Jones Health Stops image of Dr Hilary Jones 10

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