Your brand world at Mercateo

Transcription

1 The procurement platform for your business Your brand world at Mercateo Opportunities to increase your corporate, brand and product presence

2 Facts and figures 1,250,424 registered business customers 30,000 visitors per day 4,000 orders per day 3,200 new customers per month 11,500 manufacturers 700 suppliers 18,530,716 available items 11 European countries As of January 2015 The procurement platform for your business 2

3 Product range of Stationery 106,984 items Computers & accessories 739,513 items Tools and building supplies 0 items Electronics 96,895 items Office equipment 33,423 items Occupational safety 3,472 items Industrial supplies 880,937 items Medical supplies 28,429 items Building services engineering 139,503 items Vehicle parts and car components 0 items Hotel and catering supplies Other categories 52 items 347 items As of 19/05/2014 The procurement platform for your business 3

4 Business model shop customer & purchasing manager registers once orders mixed goods baskets one creditor place catalogues live or present brands sends goods with Mercateo delivery note manufacturer & supplier for buyers for purchasing mgr. for suppliers for manufacturers BestBasket ApproveNow/OCI Last Call Option Cashback Catalogue Mercateo Cluster Exclusive Catalogue Exclusive Catalogue Brand World Mercateo Auction Exclusive View Catalogue Management ExpertAd The procurement platform for your business 4

5 Purchase volume exclusive catalogue 1 exclusive catalogue 2 Core expertise: C-part requirements Core requirements (covered by own suppliers) Periphery requirements (long tail, covered by Mercateo) 10% of product range coverage 80% of the purchase volume Free text orders at many suppliers lead to process costs of > 100 per order number of items The procurement platform for your business 5

6 Mercateo for manufacturers The Mercateo brand world gives our commercial customers an optimum overview of the product range relevant to them. In addition, detailed product and logistics information facilitates the selection and order process. Ilja Barskiy, Sales Representative Special Accounts 3M ASUS is convinced that Markenwelt has the far-sightedness, determination and innovative strength that enable a successful company to present a secure and transparent procurement platform for business customers. Martin Kostorz, Account Manager, ASUS We have now been successfully represented in Mercateo's German brand world for four years. This presence will also support us in France in strengthening our revenues and brand image in the business customer segment. Thomas Goal, Vertrieb Europa, HERMA GmbH The procurement platform for your business 6

7 Mercateo is experiencing above-average growth Trading revenues in million Number of employees The procurement platform for your business 7

8 More than 270 employees Customer Service Content Service Marketing Human Resources Management Supplier IT Back Office Product MGMT International Sales Projects The procurement platform for your business 8

9 International rollout with low costs per country Mercateo national and international The procurement platform for your business 9

10 Your brand world at Mercateo Advantages of your brand world at Mercateo opportunity to present the complete product portfolio clear brand positioning targeted approach of SMEs without distribution losses clear positioning and separation from the competition place all products successfully on the market Product descriptions according to your ideas individually designable marketing messages stronger market position and revenue growth The procurement platform for your business 10

11 Unstructured product overview without brand message. Your brand world at Mercateo Search result without brand world The procurement platform for your business 11

12 Create an effective overview with individually created categories. Your brand world at Mercateo Search result with brand world Place banners to draw attention to your products. Image section for brand messages Example: Trend Micro The procurement platform for your business 12

13 Your brand world at Mercateo Reuirements for your brand world at Mercateo Catalogue format BMEcat 1.2 or CSV file Provision of product descriptions, product images and image videos Provision of banners to highlight the brand world and product detail pages Keywords Special requirements for partners with own logistics: Delivery directly to the customer in the name of Mercateo with Mercateo delivery note Electronic invoice to Mercateo (medium-term) The procurement platform for your business 13

14 Your brand world at Mercateo These manufacturers are already convinced What about you? The procurement platform for your business 14

15 Video messages Use Mercateo as a manufacturer We are Mercateo The procurement platform for your business 15