DIGITAL MARKETING. Ecommerce KPIs + Metrics that Boost Your Campaign ROI

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1 DIGITAL MARKETING Ecommerce KPIs + Metrics that Boost Your Campaign ROI

2 Keep these 3 strategic goals in mind to measure your ecommerce KPIs + campaign success 1 Select your ecommerce KPIs, then track their corresponding metrics 2 Ensure that you have an analytics system in place to measure metrics as accurately as possible 3 Set benchmarks for your ecommerce KPIs list to track success

3 ANALYTICS TRACKING Google Analytics is the trusted tool for tracking website performance and ecommerce conversion success. When you implement advanced ecommerce tracking, your store and code collect specific ecommerce KPIs that are important to ongoing budget optimization. Thanks to a line of code, you can track visitors coming to your website from multi-channel PPC ads. You need to set up benchmarks for your ecommerce KPIs since they provide insight into what is working, what needs improvement, and your growth rates. Understanding how ads and sales are performing helps you accurately calculate your Return on Ad Spend (ROAS) and make the necessary marketing adjustments.

4 TOP ECOMMERCE KPIs ECR ECOMMERCE CONVERSION RATE = percentage of visits that resulted in an ecommerce transaction ecommerce Conversion Rate 1.15% Transactions 1,248 Visits 108, CLV CUSTOMER LIFETIME VALUE = estimated amount of total purchases a customer will make with your business over the lifetime they are with your brand CLV (Transaction 1 + Transation 2 + Transaction 3...) Average Gross Margin

5 ROI RETURN ON INVESTMENT (ROI) = revenue from marketing divided by expenses including your cost of goods sold (COGS) (Total Sales - Cost of Goods) - Advertising Cost Advertising Cost ($20 - $3) - $5 $5 ($17) - $5 $5 $12 $ ROAS RETURN ON AD SPEND (ROAS) = revenue generated from your marketing efforts divided by your marketing costs ROAS Revenue from Advertising Cost of Advertising

6 IMPROVING ROAS How to Drive Maximum Return on Ad Spend (ROAS) Return On Ad Spend (ROAS) is the most popular profitability metric in ecommerce. While similar to standard ecommerce ROI metrics, it provides specific measurements for each individual marketing channel, such as: - Google AdWords - Google Shoppings Ads - Facebook Ads - Instagram Ads - LinkedIn Ads - and more ROAS measures how much money you make for every $ that you spend on advertising. - If ROAS is 1, you break even - If ROAS is negative, you re upside down in your advertising efforts. - If it s greater than 1, then you have a successful campaign, which you can further optimize with CRO + UX.

7 EXAMPLE You allocate $2,000 of your marketing budget to a PPC campaign. By tracking the clicks that campaign generated and following them on through to check-out, you determine those clicks generated $10,000 in sales. $10,000 / $2,000 = $5 Every $ of ad spend resulted in $5.00 worth of sales WITH THIS DATA... REVENUE CONVERSIONS ROAS CLICKS CPA CPC...YOU CAN OPTIMIZE TO THESE GOALS

8 HOW TO GET MORE ROAS FROM YOUR ADVERTISING BUDGET Conversion Rate Optimization ROAS is determined by dividing the total revenue from ads by the cost of those ads. If revenue increases, but ad spend remains the same, your ROAS will grow. On the ad side, the goal is to spend less per click. On the Conversion Rate Optimization (CRO) side, the goal is to sell more. How can you accomplish both? We have some tips to help. 1. Remove friction through psychological design 2. Up-sell and cross-sell to increase average order value 3. Diminish cart abandonment so prospects make the purchase 4. Convert ad clicks into paying customers with seamless User Experience (UX) To help you, we have created BIRD, the perfect tool for success! Our proprietary web tracking software generates UX insights through heat, click, and eye-tracking maps and record user sessions. See below!

9 ATMOSOL We re trusted by local businesses, SMBs, and enterprise brands to build PPC campaigns that generate ongoing value. We found the best way to maximize your marketing budget and advertising spend is to combine ecommerce KPI tracking through Google Analytics with our CRO optimization tool (BIRD). Through by combining our enhanced ecommerce tracking analysis with expert strategy, ad creative, and post-launch ongoing optimization, our system is transparent and accountable. Through ongoing tracking, measurement, and human insights research, we make your ecommerce campaigns rock solid.. I WANT MY FREE DIGITAL MARKETING AUDIT!