QMS ISO 9001:2015 CERTIFIED COMPANY

Transcription

1 TM QMS ISO 9001:2015 CERTIFIED COMPANY 1

2 What is Marketing? Marketing is the process of interesting potential customers and clients in your products and/or services. The key word in this marketing definition is "process"; marketing involves researching, promoting, selling, and distributing your products or services. There are two ways of Marketing Traditional marketing. Digital marketing.

3 Promote Product, Service or Business Online through Digital Channels Laptops, Mobiles, Tabs etc. Reach out to maximum people Targeted or client specific Marketing Versatile(can make changes in the advertisings) Immediate Communication Methods of Digital Marketing is Less expensive Promote Product, Service or Business offline through Banners, Newspapers, Advertisements on TV & radios, Pamphlets, Hoardings etc. Limited Audience Global Marketing Non-versatile(cannot be altered after publishing) Delayed Communication Traditional Marketing methods are expensive.

4 Intro to Digital Marketing Digital marketing is promoting products or brands via one or more forms of electronic media. Electronic Media like.. Personal Computer Laptop Mobile Tabs etc. Digital Marketing also known as Internet marketing online marketing E-marketing. 4 4

5 Process of Digital Marketing Increasing Visibility Customer Engagement Target Traffic Conversion Leads Retention Performance Evaluation 5 5

6 Concepts of Digital Marketing Visibility Getting found in a crowded market is a challenge for many small businesses. By selecting and implementing a few, focused online marketing activities that deliver results, you can increase online visibility and be found by your ideal customers. Remember that marketing is an investment, not an expense, therefore you must invest wisely to achieve the greatest ROI (Return on Investment). Customer Engagement are diversified by different perspectives and contexts of the engagement process. These can be performed by: Quality of Content Website Designs Visual Representation should be attractive Customer Engagement Targeted Traffic Targeted traffic is qualified or quality traffic. What this means is that site visitors coming through to your website or landing pages from are most likely actively looking for the products, services and other information that you already have in your site. This should be the goal of your website and your overall digital marketing efforts. It could be from any type: Inbound Outbound

7 Conversion Leads Conversion Lead is the point at which a recipient of a marketing message performs a desired action. In other words, conversion is simply getting someone to respond to your call-to-action. It can be done through: Register Subscribe Live Chat Call WhatsApp Product Service Customer retention refers to the activities and actions companies and organizations take to reduce the number of customer defections. The goal of customer retention programs is to help companies retain as many customers as possible, often through customer loyalty and brand loyalty initiatives. Customer Retention Performance Evaluation Google Analytics Tools Keywords Best Conversion Keywords Bounce rate

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9 Search Engine A search engine is a web site that collects and organizes content from all over the internet. Those wishing to locate something would enter a query about what they'd like to find and the engine provides links to content that matches what they want.

10 HOW WILL YOU

11 Phrase Phrase= Prefix + Keywords + Business + Location + Suffix

12 Search Volume Keywords Keywords are the most fundamental and significant element of Search Engine Optimization. Users use keywords on search engines when they are looking for something on the internet. There are three types of Keywords in Digital Marketing: Broad (E.g.: Buy Shoes) Short Tail (E.g.: Buy Men's Shoes) Long Tail (E.g.: Buy Men's Leather Shoes) How Keywords Differs? Broad Short Tail Long Tail No of Words in a Phrase

13 Need of Keyword To Promote your Business/Service/Product through Ads. To Promote Websites/Blogs To Promote Mobile Applications Android or IOS

14 DIGITAL MARKETING 14

15 1 Search Marketing Search Marketing, is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

16 Who is Publisher?

17 Google AdWords Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google s search engine and other Google properties. Model AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Key Factors 1.Who gets to appear on the page is based on and advertiser s Ad Rank, a metric calculated by multiplying two key factors 2.1. CPC Bid (the highest amount an advertiser is willing to spend) 3.2. Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). Focus On Keyword Relevance Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text. Landing Page Quality Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries. Quality Score Quality Score is Google's rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

18 2 Business Listings A business listing is an online profile that contains your business name, address, , and other details. When you search through some keyword only few details displays on Local Listing or Business Listing i.e. Business Name Location Contact Number Working Hours

19 3 Search Engine Optimization(SEO) The next list that is shown on your Search Engine Result Page (SERP) will be SEO. SEO stands for search engine optimization. It is the process of getting traffic from the free, organic, editorial or natural search results on search engines. The factors of SEO can be divided into two categories, which determine the ranking of your website together: 1. ON PAGE optimization 2. OFF PAGE Optimization

20 On Page SEO: Optimizing code elements that search engines use to understand your page. In On Page SEO, you can target a search term through keyword research, create a page, and tweak the content for the best results. You have complete control over your optimization efforts. On Page Vs Off Page Off Page SEO: Increasing a page s rank in search engines because of it s perceived value in a community. This perceived value leads to other sites linking, sharing or referring to your page. Off Page SEO is different. It relies more on promotion. These include link building, blogging, social media, and other off page SEO techniques to build awareness. Control is in the hands of your community.

21 4 Content Marketing Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.

22 5 WordPress WordPress is open source software you can use to create a beautiful website or blog. It just may be the easiest and most flexible blogging and website content management system (CMS) for beginners. WordPress is actually a highly flexible content management system (CMS) that enables you to build and manage your own website using just your web browser. Best of all, it s completely FREE.

23 6 Social Media Optimization(SMO) SMO is the technique to promote your product, build a brand on various social channels. Social Channels includes video sites like YouTube, Social networking sites like Facebook, Twitter, Social bookmarking sites like Stumble Upon, Reddit and many more.

24 7 Video Marketing Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products.

25 8 Online Display Marketing Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads effect.

26 9 Text (SMS) promotions Mobile Mobile Payment Mobile Display Marketing Marketing Mobile marketing is a multichannel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, , SMS and MMS, social media, and apps. Location Based Promotions Mobile Coupons Mobile Marketing Mobile Apps Mobile optimized Sites

27 10 Shopping Marketing Google Shopping Ads also known offer online marketers and e-retailers an excellent platform to showcase their products, reach out to their audience and increase their brand s visibility.

28 11 Social Media Marketing(SMM) Social media marketing is a long-term process, where we concentrate on posting updates, social media campaigns, social media customer services, and branding activities. Even though, many of you might consider SMO as a part of SMM, but the fact remains, SMM starts when SMO ends.

29 12 Google Analytics Google Analytics is the most popular tool you can use to Affiliate marketing is one of the most popular ways measure those visitors. people make money online. It is a strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business s particular product or service. To track a website, Google Analytics uses a small snippet of JavaScript code. You'll place this code on every page of your website and when a user arrives, the code comes alive and starts to collect data on how the user engages with your site.

30 13 Marketing Basically the use of to promote products and/or services. But a better marketing definition is the use of to develop relationships with potential customers and/or clients.

31 Process of Marketing

32 14 Ecommerce Marketing Ecommerce marketing is the process of driving sales by raising awareness about an online store's brand and product offerings. This is one of best opportunity to start your business online.

33 15 Lead Generation Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales. 33

34 16 Conversion Rate Optimization Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.

35 17 Blogging A blog is a website that consists of entries called posts that appear in reverse chronological order with the most recent entry appearing first, similar in format to a daily journal. Blogs typically include features such as comments and links to increase user interactivity.

36 18 Google AdSense Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis.

37 19 Affiliate Marketing Affiliate marketing is one of the most popular ways people make money online. It is a strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business s particular product or service. 37

38 20 Online Reputation Management Online Reputation Management (ORM) deals with everything about your company s brand in the online community. This community includes the entire web search engines, forums, blogs, news sites, social networking sites. How you look online directly impacts your career. Negative items showing up online can damage your career whereas having a positive online reputation leads to career opportunities.

39 21 Freelancing The Freelance Bidding module enables you how to get work from the freelance market. Whether you want to get projects online on the basis of SEO, content writing, PPC, SMM you will get all kind of work.

40 22 Bidding Bidding is a process in which applicants are required to compete with other applicants for a job position that has been posted by an employer or organization.

41 23 Learn how to tackle interview Understanding Interview Dynamics Interview Preparation Sessions Getting the Most of your Interview Preparation How to impress interviewer with your decent answers Making the Right First, Second or Third Impression Understanding the Dynamics Around the Table Handling Difficult Interview Questions

42 24 Certifications 42

43 Placed Students Name Ritika Chugh Designation Software Engineer Company ONE Business Group Contact No TM Name Saurabh Thakur Designation Digital Marketing & Adwords Exe. Company Ninja Infotech Contact No Name Nitin Sharma Designation Digital Marketing & Adwords Exe. Company Deftsoft Contact No Name Vivek Thakur Designation PPC Adwords Executive Company Pinnacle Pointer co Contact No Name Srishti Designation Content Writer Company SDP Labs Contact No Name Gagandeep Designation SEO Executive Company Contact No Name Jushan Designation PPC Executive Company Web technologies Contact No Name Ishant Designation Content Writer Company Bridging Technologies Contact No Name Sandeep Kumar Designation Team Leader Company Digiplex Consultants Contact No

44 Our Smashing Students Professionals,142+Batches, 4.95 Ratings

45 TM About WebLiquids Who we are: 45

46 TM 46

47 Why Choose Us? TM 100% Practical Training Experienced & Professional Experts Professional Become Google, Bing & Facebook Certified Live Projects Get Right Career Exposure Weekdays & Weekends Batches Doubt resolution Sessions Work with Latest & Updated Strategies 10+ Certifications Interview Preparations 100% Placement Assistance Mock Interview Sessions Personality Development Sessions Flexible Timings

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