Updated: 31 st October. Rejection Reason Guide

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1 Updated: 31 st October Rejection Reason Guide

2 Product quality check process Quality Approval Pending Quality Check Approve Go Onsite Reject Go back the queue Edit product information Quality check process is 48-hour from the time it was last edited, not from the product creation date One product can be rejected with multi rejection reasons Constant revision of the content/images before Quality Check approval will cause delay in the review process. 2

3 View your rejected SKUs All rejected SKU are in poor quality tab 1 Revise them according the rejection reasons 3 Review the rejection reasons given 2 CHECK OUT OUR REJECTION REASON GUIDE IN NEXT SLIDE 3

4 List of rejection reasons A. PRODUCT DESCRIPTION B. IMAGE QUALITY C. BRANDING POLICY 1. Images do not match the product name, description and/or attributes given. 2. The category of your chosen product is incorrect. 3. Product is missing highlights. 4. Missing or inaccurate package dimension & weight. 5. Please add contents of the package in the "What's in the box" field. 6. Please specify the number of items the customer will receive. 7. Updates and amendments of warranty is not allowed 8. Updates and amendments of product specifications is not allowed 9. Product price seems inaccurate. 10. Most of the SKU's you have uploaded for this category are not complying to Lazada content guidelines. 11. Size variation/ Color/ Product capacity specific should not be created at SPU level. 1. Image is blurry 2. Image is grainy 3. Product outline has ridged edge (e.g not smooth) 4. Image shows product wrapped in packaging 5. Offensive images including nudity or obscenity are not allowed. 6. Image provided is stretched and unproportionate 7. Front view of main product is not clearly shown i.e. blocked, covered. 8. Image appears to be missing or corrupted 1. This product has been suspected for violating our brand-related policies. 2. This item falls under the list of prohibited items and is not allowed to be sold on Lazada. 3. This product is not allowed to be sold on Lazada due to exclusivity agreements. 4. Local specific policies 4

5 PART A: Product information PRODUCT DESCRIPTION REJECTION REASON GUIDE 5

6 Why your product got rejected and how to fix it 1. IMAGE DOESN T MATCH THE PRODUCT INFORMATION Product images has to be matched with product name, description or attributes given Images show On-ear headphone 6

7 Why your product got rejected and how to fix it 2. INCORRECT CATEGORY Product category should be set correctly and to the deepest level View example of category tree from similar products on Lazada website Contact PSC if any enquires 7

8 Why your product got rejected and how to fix it 3. PRODUCT IS MISSING HIGHLIGHTS Must use bullet points Include 3 to 8 lines Sufficient number of bullet points, no more no less Bullet Points 1 bullet point no use No information 8

9 Why your product got rejected and how to fix it 4. MISSING OR INACCURATE PACKAGE DIMENSION & WEIGHT Package dimension & weight is provided correctly for shipping fee purposes Insert numbers only, up to hundredth decimal points Width, length and height are in cm and weight are in kg by default 9

10 Why your product got rejected and how to fix it 5. ADD CONTENTS OF THE PACKAGE IN THE WHAT S IN THE BOX FIELD Clearly listing of items to be received by customers in What s in the box field Must follow format: Quantity X Subjects/ Product name Line up multiple objects and separate them bycoma Correct format Wrong product highlights in package content field Empty package content * Free items: If you have free items, use the same format as in What s in the box 10

11 Why your product got rejected and how to fix it 6. SPECIFY THE NUMBERS IF ITEMS THE CUSTOMER WILL RECEIVE Clearly state quantity of items that customer will receive in the product name or what s in the box field If you sell set of items, please state set in the product name No of items stated clearly Unclear quantity of items in product name & what s in the box 11

12 Why your product got rejected and how to fix it 7. UPDATES AND AMENDMENTS OF WARRANTY IS NOT ALLOWED Any warranty updates in duration or type will be rejected because this may create conflict with past sales and impact the conversion rate Create new product with different warranty information if needed Warranty type is replaced from initial 12

13 Why your product got rejected and how to fix it 8. UPDATES AND AMENDMENTS OF PRODUCT SPECIFICATION IS NOT ALLOWED Any updates in product specification (e.g capacity) will be rejected because this may create conflict with past sales and impact the conversion rate Create new product with different information if needed Capacity of product is changed from initial 13

14 Why your product got rejected and how to fix it 9. PRODUCT PRICE SEEMS INACCURATE Accurate product price is stated, not too high or unreasonable Prices must be in local currency, e.g Vietnam platform = Dong Discount rate can not be larger than 80% Mobile phone for $1 Tissue papers for $500 LCD TV selling for $599 reduced to $

15 Why your product got rejected and how to fix it 10. SIZE VARIATION/ COLOR/ PRODUCT CAPACITY SPECIFIC SHOULDN T BE CREATED AT SPU LEVEL Generic product should be created at SPU level to avoid multi products in the pending queue Create variation in the SKUs& Image tab Multiple product with different colours created at SPU level 15

16 Why your product got rejected and how to fix it 11. MOST OF SKU S ARE NOT COMPLYING TO LAZADA CONTENT GUIDELINES Only apply for batch upload, more than 5% of products on sampling do not meet Lazada requirement, the whole batch will be rejected Make sure all your products uploaded following Lazada guidelines Contact PSC for support 16

17 PART B: Image quality IMAGE QUALITY REJECTION REASON GUIDE 17

18 PART B: Image quality 1. IMAGE IS BLURRY THE WHOLE PRODUCT appears in focus Text/ label printed on product must be readable Image must not contain pixelation in color 18

19 PART B: Image quality 2. IMAGE IS GRAINY THE WHOLE PRODUCT appears clearly and doesn t contain grainy effect (obvious small textures on the image) 19

20 PART B: Image quality 3. PRODUCT OUTLINE HAS RIDGED EDGE Product edge in image should be in sharp and should not have saw tooth, jagged edges Retouch your product images carefully with photoshop or free photo editing software such as GIMP 20

21 PART B: Image quality 4. PRODUCT WRAPPED IN PACKAGING Main product should be unwrapped from the packaging Clearly visible from outside of the packaging (plastic casing or wrap) 21

22 PART B: Image quality 5. OFFENSIVE IMAGE INCLUDING NUDITY OR OBSCENITY Image should not contain explicit content such as nudity or obscenity Product image taken with model needsto be carefully based on local cultural sensitivity Please use mannequin to model or still life shot Use mannequin for photo shot to avoid explicit content Sexual pose 22

23 PART B: Image quality 6. IMAGE IS STRETCHED OR UNPROPOTIONATE Product should look like its natural form, not stretched in image and unproportionate 23

24 PART B: Image quality 8. MISSING OR CORRUPTED IMAGE Don t close the browser/ tab before the image uploading process is finished successfully Contact PSC for any support 24

25 PART C: Branding policy BRANDING POLICY REJECTION REASON GUIDE 25

26 PART C: Branding policy 1. PRODUCT HAS BEEN SUSPECTED FOR VIOLATING BRAND-RELATED POLICIES Lazada only allows merchant to sell genuine and new products Trading counterfeit/replica products on Lazada will result to a fine or penalty Submit the Certification of Origin and documents required to Lazada Fake product. Sony/ Vaio never product this product Chanel Logo registered trademark 26

27 PART C: Branding policy 2. PRODUCT FALLS UNDER THE LIST OF PROHIBITED ITEMS AND IS NOT ALLOWED TO BE SOLD ON LAZADA Old/ Used/ Refurbished products are not allowed to sell on Lazada Please review the country specific prohibited items for more information 27

28 PART C: Branding policy 3. PRODUCT IS NOT ALLOWED TO BE SOLD ON LAZADA DUE TO EXCLUSIVITY AGREEMENTS Distribution right includes the right for wholesale, retail, authorized agent etc obliged by country law or Lazada website Please contact your PSC for support Brand owner Copyright owner Exclusive distributor N Y Start selling Does the brand have an Exclusive Distribution? Seller has power of attorney from Exclusive Distributor? Y N N Y Not allowed to sell 28

29 Thank you