DIGITAL COPYWRITING AND CONTENT MARKETING COURSE PROSPECTUS

Transcription

1 DIGITAL COPYWRITING AND CONTENT MARKETING COURSE PROSPECTUS

2 The saying Content is King has been around for the past number of years. However, it s not a trend that will be changed dramatically as regularly as Google s Search Engine Optimisation (SEO) algorithms. It s here to stay. So what is content marketing and digital copywriting? What are so special about these skills that anyone who is an expert copywriter is snapped up in a heartbeat? Why do businesses need content marketing? In this new digital era, content is a vital part of any marketing strategy. A company who ignores this stands a good chance of being left behind. So if you are passionate about creating content for online platforms, love brainstorming ideas and selling your ideas to the public you need to become a copywriter with the Digital School of Marketing s (DSM) Content Marketing and Digital Copywriting Course! We ll teach you how to sell your story through creative and enticing mediums as well as these fit into the greater context of marketing and brand communications strategy. DSM s Content Marketing and Digital Copywriting Course is accredited by the Media Information and Communication Technology (MICT) SETA. This means that with your MICT-accredited qualification, you ll open countless employment opportunities as a digital copywriter. If you are creative and live for the thrill of sharing your message with the public then this course is just up your alley!

3 What you will master Introduction to Content Marketing There is so much more to content marketing than just copywriting. This specialised subsection of marketing involves user behaviour as well as how to implement content marketing strategically in an organisation. In this module, we ll teach you about this and will give you a thorough grounding in content marketing. Approaching Your Content Marketing To be a great copywriter, you need to construct your copy well using traditional marketing techniques such as correct positioning of your brand message. This module will teach you about how to perform market and competitive research, analyse buying habits and develop a unique content marketing style for the business. How to Structure your Content The trick behind writing great copy for your content marketing is to write it with the reader - and not Google s crawlers - in mind. This means that you have to make your website articles interesting and engaging for your readers. In this module you ll learn about imagery in content marketing, balancing your content marketing as well as how to structure a blog, podcasts and video. SEO Copywriting Techniques If anyone wants to know anything about everything, their first port of call is Google. This means that if you want to be in front of your customers, you need to be on the front page of search engine results. To achieve this you need to become a fundi on keyword research. So, in this module, you ll discover best practices on how to perform keyword research and how to optimise your copy so that your website can rank higher Introduction to Digital Copywriting To make your content marketing work, you need to have digital copywriting skills. So in this module we teach you about the role of a copywriter in an organisation, how to write for social media, s, landing pages and press releases. Defining Your Audience This first thing that you need to do, before you write a single word, is to define who you re writing for. So, we ll teach you how to create brand copy guidelines, how reading on mobile devices and online mediums is different from other ways of reading, as well as how to create the perfect story.

4 What you will master Writing for Different Mediums Different mediums call for different ways of writing. Here, we ll teach you how to write for websites, s and mobile marketing. Distribution of Content Any marketing effort - content marketing included - will fail unless there is a strategy driving it. In this module we will teach you how to create a content marketing strategy and content calendar as well as how to identify gaps in your content marketing practices. Marketing Communication Concepts In this module, you ll learn how to identify and explain marketing communication concepts and ideas, implement low- and high-focus thinking, as well as explain and apply lateral thinking processes. The Marketing and Communication Concepts Module is aligned to the following unit standard: SAQA ID NQF Level 5, 8 Credits. Data Analytics in Content Marketing All your marketing activities have one thing in common: they need to attract leads to your company which you can translate into sales. This means that you ll need to measure how effective your content marketing efforts are and to do this you ll need to understand data analytics. This module will teach you how to understand data and measure your success rates.

5 Course modules» Introduction to Content Marketing» Approaching your Content Marketing» Marketing Communication Concepts» Distribution of Content» How to Structure your Content» Analysing Data from Content Marketing» Write Advertising Copy» Digital Copywriting» Defining your Audience» SEO Copywriting Techniques» Writing for Different Mediums» Content Creation Across Social Media Platforms» Marketing How you can learn at DSM All courses at DSM are delivered on our state-of-the-art online learning platform. It is jam packed with videos and infographics so that you can take your learning experience to the next level. On our learning platform, there are: 200 videos 100 infographics Assessments Slides Progress trackers Interactive feedback YOUR COURSE PACK INCLUDES Online Access Branded USB Stick Branded Laptop Bag DMS coffee canister DSM cap Branded DSM Notepad & Pen VIEW A VIDEO ON THE COURSE Accreditation MICT SETA Digital School of Marketing Pty (Ltd) Reg no. 2017/377830/07 1st Floor 292 Surrey Avenue Ferndale Randburg Office Fax info@digitalschoolofmarketing.co.za