The ionline Brand. Welcome. Contained within this document are strict guidelines for the application of ionline s corporate identity.

Transcription

1 Corporate Identity

2 Connect with us TM

3 The ionline Brand Welcome. Contained within this document are strict guidelines for the application of ionline s corporate identity. The ionline brand is a collection of visual elements, which are used in various applications to promote the image and mission of our organisation. Specialists regard the corporate identity as the core of an organisation's existence, made up of its history, beliefs, philosophy, technology, people, its ethical and cultural values and strategies. It is a primary task of your corporate communications department to maintain and mindfully apply this identity to adhere with and facilitate the attainment of our business objectives. Ultimately we strive for public ownership of our philosophy. This may only be achieved through correct brand application and a simplified understanding of our values. These values are outlined herein. In general, our corporate title, logo (logotype and symbol) and supporting devices are assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces and page layouts. Care and respect for our corporate identity is therefore integral to the successful application of our brand. Thank you, The ionline Team The ionline Corporate Identity

4 ionline Values MISSION To provide customer-centric connectivity, cloud, voice & tech solutions, personalised for our clients by a skilled team, passionate about what they do. VISION Our vision is to create and provide quality, innovative solutions to our customers while giving back to our community and creating an environment for growth for our family of employees. VALUES Honesty and Integrity Excellence Innovation Collaboration Personal Growth Empathy CUSTOMER SERVICE VALUES i O N L I N E Always Identify customer needs and expectations Always be Optimistic when solving our clients requests We aspire to understand our clients true Needs Listen, listen, listen first, then give feedback Respond In-line with company policies, solutions or product rules Never give up until the problem has been resolved End on a positive note; always invite the customer back The ionline Corporate Identity

5 Combination Mark THE COMPANY LOGO (COMBINATION MARK) The logo appears on all of the company s visual communications, including the printed material, website, vehicles, interiors and signs. The logo represents more than just our name it s the primary means of identifying our company and our brand s presence in the marketplace. Appropriate use of the logo is necessary for maintaining the integrity of our brand and presenting a unified image of the company. The ionline Corporate Identity

6 The ionline Corporate Identity Inverted/Alternative Logo treament

7 Logotype & symbol A BREAKDOWN OF OUR LOGO ionline s logo is a combination of two mark, a symbol and a logotype. The symbol contains a dot and an I in the form of a swirl. The logotype is italicized to support the suggestive motion of the symbol. Symbol Logotype Dot Swirl Slogan Trademark Terminology Slogan Our company slogan speaks to our customers on a personal level. A section is dedicated to the slogan s rationale. The width of the slogan is oulined above (from the start of the L letter to the end of the E letter) Symbol The dot and swirl of ionline s brand is the stand-alone visual element, devoid of text or slogan. Logotype This the part of the logo with text and states the name of our company. The symbol and logotype are combined for standard and corporate communications. Only in rare cases are the symbol and logotype used separately. Trademark The combination mark (symbol and logotype), is registred trademark. The use of our logo is under strict regulations. The ionline Corporate Identity

8 TypeFace THE COMPANY FONT AND USAGE ionline s company typeface family is labeled: Calibri. Aa Calibri Light Aa Calibri Regular Aa Calibri Bold Aa Calibri Italic Aa Calibri Bold Italic AaTracking (-20) The ionline Corporate Identity

9 TM The ionline Slogan - Making it personal ionline empowers clients by building and supporting solid relationships. Consumers connect with ionline because the company delivers value for money and cherish customer relations. Consumers have many ISPs to choose from. Connecting with ionline gives them a real sense of connection through excellent personal service. ionline is friendly, approachable and dependable. Connect with us Calibri Light Calibri Bold Typeface Subtle Emphasised Tone Social Personal Character Join Group Message Openness Trust Value The ionline Corporate Identity

10 The ionline Slogan - Spoken Typographic alterations in the slogan may have positive or negative connotations associated with ionline s service. It all depends how consumer perceive the service. The key here is asking an important question to elaborate on the slogan s value: Question What is the message I want to leave with potential consumers? Potential Answer We personally invite you to join our network of happy customers. Correct TONE Connect with us Sentence case may come across as less intimidating and could be perceived as spoken with a pause to impart a sense of consideration. Inccorrect TONE CONNECT WITH US This style of light and bold uppercase could still impart the same tone as above, however, the use of uppercase could still potentially be seen as shouting. CONNECT WITH US Using uppercase sparingly can be done tastefully. An uppercase logo does well, but paired with an uppercase slogan may result in desperation or a strong-armed message. The ionline Corporate Identity

11 Symbol Application PRINT COLOUR AND VARIATIONS ON USAGE OF SYMBOL. The following colour specifications are for printing purposes. Incorrect application of the symbol is also illustrated. An indication for incorrect usage could be identified by the lack of contrast, making legibility difficult. CORRECT Application INCORRECT Application Full colour on white Colour Specifications Dot Colour C:0 M:0 Y:0 K:85 Swirl Colour C:0 M:50 Y:100 K:0 Background Colour C:0 M:0 Y:0 K:0 Dark gray on light gray Colour Specifications Dot Colour C:0 M:0 Y:0 K:85 Swirl Colour C:0 M:50 Y:0 K:85 Background Colour C:0 M:0 Y:0 K:20 White on Orange Colour Specifications Dot Colour C:0 M:0 Y:0 K:0 Swirl Colour C:0 M:0 Y:0 K:0 Background Colour C:0 M:50 Y:100 K:0 The ionline Corporate Identity

12 Colour Palette THE COLOURS OF THE COMPANY BRAND Orange, Blue and Gray are the primary and only colours used for both internal and external communication. Orange Primary C - 0 M - 50 Y K C Pantone Orange Supportive C - 0 M - 0 Y - 0 K C Pantone Orange Complementary C - 73 M - 26 Y - 5 K c Pantone The ionline Corporate Identity

13 The ionline Corporate Identity Additional Shapes & Elements

14 Corporate Stationary

15 !! ionline ICT Solution Provider (PTY) Ltd Reg No.:2005/013278/07 Vat No.: We are a proud member of ISPA and uphold the ISPA Code of Conduct.

16 TM ionline Letterhead (previous page) ionline s letterhead is comprised of the logo at the top right corner, with the slogan and basic company information displayed in the footer. ionline Signature (below) The signature is a crucial customer touchpoint, and is more visible than the company business card. ionline s signature contains all the information of the business card, as well as the disclaimer and social media links. Company member s information is left-aligned, with the logo right-aligned. The body of the is composed using the Calibri typeface. The colour is black or dark gray. LETTERHEAD & SIGNATURE

17 TM TM ionline Business Card ionline s letterhead is comprised of the logo at the top right corner, with the slogan and basic company information displayed in the footer. David Farquharson CEO & Founder E: dave@ionlinesp.co.za C: T: A: 14 Standford Office Park, 12 Bauhinia Str Highveld, Centurion ionline ICT Solution Provider (PTY) LTD Connect with us BUSINESS CARD

18 TM ionline Forms ionline s Business and supplier forms can be completed electronically. Business Application Form (continued) ionline ICT Solution Provider (PTY) LTD 14 Standford Office Park, 12 Bauhinia Str Highveld, Centurion T: F: bussflow@ionline.co.za DEBIT AUTHORISATION This signed Authority refers to our contract as dated as on signature hereof. I / We (the client as stated on attached application form) hereby authorise ionline to issue and deliver payment instructions to the bank for collection against my / our account at my / our bank (or any other bank or branch to which I / We may transfer my / our account) as stated on my / our application form on condition that the sum of such payment instructions will never exceed my / our obligations as per invoice(s) raised during the particular period, and application form. ionline ICT Solution Provider (PTY) LTD 14 Standford Office Park, 12 Bauhinia Str Highveld, Centurion T: F: bussflow@ionline.co.za Business Application Form Registered Company Name Trading Name Nature of Business Company registration number Physical Address Postal Address Premises: Directors Director s Full Names Director s ID Number Director s Address Other Director s Name and Surname Billing Billing Contact Person Billing Contact Closed Corporation Telephone (work) Owned: Leased: commencing on the commencement date and continuing until this Authority is terminated by me / us by giving ionline notice in writing of no less than 20 ordinary working days, and sent by prepaid registered post or delivered to ionline s address indicated on the The individual payment instructions so authorised to be issued must be issued and delivered as follows On the 28th ( payment day ) of each and every month commencing on the first payment day after signature below. In the event that the payment day falls on a Saturday, Sunday or recognized South African public holiday, the payment day will automatically be the very last ordinary business day before. Further, if there are insufficient funds in the nominated account to meet the obligation, ionline is entitled to track my account and re-present the instruction for payment as soon as sufficient funds are available in my account. Sales Consultant: MANDATE I / We acknowledge that all payment instructions issued by ionline shall be treated by my/our above mentioned bank as if the instructions had been issued by me/us personally. Company Trust Partnership Sole Proprietor Mark applicable with x Industry Trading for: Years: Months: VAT Number Number of employees CANCELLATION I / We agree that although this Authority may be cancelled by me / us, such cancellation will not cancel the Agreement. I / We shall not be entitled to any refund of amounts which ionline have withdrawn while this authority was in force, if such amounts were legally owing to ionline. ASSIGNMENT I / We acknowledge that this Authority has been ceded to Netcash (Pty) Ltd as per ionline s agreement with Netcash (Pty) Ltd, but in the absence of such assignment of the Agreement, this Authority will be null and void. Fax (work) Marketing delivery method: Tel: SMS: Signed at on this day of 20. Director s Tel No. Initials and surname ID Number Billing Contact No. Signature (as used for signing cheques) Important - Please Supply: Proof Of Bank Account; Copy Of Director/member ID s; Business Registration Docs; Proof Of Physical Address. We are a proud member of ISPA and uphold the ISPA Code of Conduct. Signee agrees to ionline s Terms & Conditions as found on our website. ionline ICT Solution Provider (PTY) LTD Reg No: 2005/013278/07 Vat No: Banking and Payment Information Banking Institute Account Type (Cheque, Savings, Etc) Name of Account Holder Branch Name Branch Code Account Number I / We verify that the above information is true and correct to the best of my / our knowledge and undertake to update all information as and when it changes. I / We confirm that I / We are duly authorized to sign this application. Print name Signature Date / / We are a proud member of ISPA and uphold the ISPA Code of Conduct. Signee agrees to ionline s Terms & Conditions as found on our website. ionline ICT Solution Provider (PTY) LTD Reg No: 2005/013278/07 Vat No: Code: Code: 1of 3 2of 3 FORMS

19 TM ionline Forms ionline s Invoices and statements contain a stacked version of our logo. Universal Crane Hire CC PO BOX Pta West PTA VAT No: Telephone: ionline Internet Service Provider Registration No: 2005/013278/07 VAT No: Building 11, Berkley Office Park PO Box Bauhinia Street, Highveld Technopark Lyttelton Centurion Centurion Telephone: Fax: Website: Tax Invoice SERVICE DESCRIPTION: Promo 300 universalcranehire.co.za Reference INV Date 2017/11/15 Account: VAL001 Invoice Type: Contract Contract Expiry: 2018/06/10 Sales Rep: HOUSE Order Num: QSN Ext Order Num: Billing Period: Universal Crane Hire CC PO BOX Pta West PTA Item Code Item Description Quantity Price (Ex) Tax Total (Incl) IDO00002 Domain Promo universalcranehire.co.za ionline Internet Service Provider Registration No: 2005/013278/07 VAT No: Building 11, Berkley Office Park PO Box Bauhinia Street, Highveld Technopark Lyttelton Centurion Centurion Telephone: Fax: Website: Statement VAT No: Telephone: Amount Due: Date Account: Account Terms: Sales Rep: 25 January 2018 VAL001 Current HOUSE Date Reference Description Allocated To Debit Credit Balance 2017/10/20 Balance Brought Forward Banking Details: Bank: Account No: Branch Code: Branch Name: ABSA Centurion Payment Reference: VAL001 Please proof of payment to accounts@ionline.co.za or fax to: Appendix to Terms and conditions. Total (Excl) Tax Total (Incl) Discount 0.00 Total (Incl) 1. All Hardware and Software is payable 24hours in advance of required delivery or installation date. 2. A R60 ex vat fee will be charged to any clients that have a bounced debit. 3. Clients will be responsible for any legal costs incurred by Ionline to recover debt!!! Banking Details: Bank: ABSA Account No: Branch Code: Branch Name: Centurion Please fax proof of payment to: /01/25 08:55:21 Page 1 of /01/25 08:56: Days 0.00 Statement Messages: Page 1 of 1 FORMS

20 TM ionline Folder ionline s Invoices and statements contain a stacked version of our logo. Connect with us ionline ICT Solution Provider (PTY) LTD 14 Standford Office Park, 12 Bauhinia Str, Highveld, Centurion T: F: info@ionlinesp.co.za Reg No: 2005/013278/07 VAT No: FOLDER

21 Corporate Branding

22 The ionline Cycling Kit The cycling kit fuses technology and fantasy (in the form of Tron - a science fiction movie). The network of lines and dots reprensent connectedness.

23 The ionline Vehicle ionline service vehicles are a major public touch point, so the message and call to action should be clear and concise. One solution for business connectivity Connect with us One solution for business connectivity

24 NOTE: P The ionline Office Space The office space has been designed and branded to invite a sense of collaboration and innovation by both staff and clients Connect with us F ELEVATION F 1 : NEW RAISED FLOOR

25 Connect with us