Research on the Commercial Vinyl Flooring Manufacturers in the UK Market April 2016

Transcription

1 Backgrund Infrmatin and Table f Cntents Research n the Cmmercial Vinyl Flring Manufacturers in the UK Market April

2 Intrductin t reprt. Reprt scpe This market research study cvers the cmmercial vinyl flring market in the UK and fcusses n the fllwing manufacturers: Altr, Frb, Gerflr, ITEC, Plyflr and Tarkett. The prduct scpe is cntractr installed vinyl flring in nn-residential (cmmercial) buildings such as schls, hspitals, retail utlets and ffices. The reprt includes bth vinyl sheet and tiles but excludes Luxury Vinyl Tiles (LVT) and semi flexible tiles. Research methd The findings in the reprt are based n the fllwing: detailed telephne interviews with 100 flring cntractrs invlved in the cmmercial vinyl market. desk research using gvernment statistics, and Leading Edge s cnstructin frecast mdel. Key benefits f reprt The reprt assesses a number f key criteria crucial fr a manufacturer s success in this market, based n feedback frm 100 flring cntractrs. The findings will help readers understand the market psitining f each manufacturer, hw they are rated by their custmers, key rutes t market and the brand strengths and weaknesses. It includes infrmatin n: the market size and frecast grwth market share by manufacturer fr the ttal market and specific segments market and custmer service perfrmance f individual manufacturers. A full list f the sectins in the reprt is prvided verleaf. 2

3 The reprt has the fllwing table f cntents. Each sectin within the key findings typically cntains the main cnclusins plus a number f graphs, tables and cntractr cmments. 1. Intrductin 2. Executive summary 3. Key findings frm research a) Size and frecast grwth f the vinyl flring market b) The grwth f safety flring % f installatins that are safety flring reasns fr grwth in safety flring c) Manufacturer market share - safety and smth flring d) Manufacturer market share - by regin and size f cntractr e) Use f each manufacturer % using each manufacturer average number f manufacturers used f) Reasns fr buying frm each manufacturer reasns fr selecting verall market reasns fr individual manufacturers g) Best manufacturers fr price, quality and design % selecting each manufacturer fr each attribute The reprt cntains: 142 qutes frm flring cntractrs 85 slides 31 tables, graphs and charts Manufacturers cvered: Altr Frb Gerflr ITEC Plyflr Tarkett CONTINUED ON NEXT PAGE 3

4 Table f cntents (cntinued) h) Changes flring cntractrs wuld like t see frm manufacturers including changes n deliveries, stcking, availability, pricing, sales representatin and prducts i) Market share and grwth by design f vinyl flring including reasns fr grwth f designs j) Imprtance f specificatin and frequency f specificatin breaking prprtin f vinyl specified mst likely manufacturers t be specified likelihd f switching specificatins k) Rute t market by manufacturer and fr ttal market direct and distributin % share f direct and distributin reasns fr purchasing direct r frm a distributr % f sales via direct and distributrs by manufacturer hw rders are placed , phne, nline, fax l) Prmtinal schemes frequency f use and areas fr imprvement m) Vinyl recycling schemes frequency f use and areas fr imprvement 4. Prfile f respndents 4

5 The reginal spread f the sample f 100 flring cntractrs bradly reflects the UK ppulatin althugh 16% f cntractrs cvered all f the UK. The majrity f flring cntractrs interviewed had an annual turnver f 0.2m - 5m. Main regin wrked in Sample % All ver the UK 16% Ttal ppn. % Suth East inc Lndn 27% 27% Nrth England 16% 24% Midlands / Central 15% 16% Suth West 10% 8% Sctland 8% 8% East Anglia 4% 9% Wales 3% 5% N Ireland 2% 3% TOTAL 100% 100% Annual Turnver Band % f Respndents Square metres installed % f Respndents Under 200k 1% < 1,000 1% 0.2m - 0.9m 36% 1,000-10,000 59% 1m - 4.9m 53% 10,000-20,000 23% 5m - 9.9m 9% > 20,000 17% Over 10m 1% 5

6 We have prduced many research reprts in the flring sectr. Here are a few testimnials frm flring clients. We fund the Luxury Vinyl Tile market reprt very useful and it will help in develping ur sales and marketing plans fr the UK. The qutes frm the flring cntractrs were particularly helpful in understanding their purchasing behaviur. Marketing Manager, Tarkett Leading Edge helped us t identify the market pprtunity and assess the rewards and risks f setting up nline. We were very happy with their research and it cntributed twards ur decisin t launch the nline flring ffer. We are nw successfully trading prducts fr the residential market frm ur cmpany website. Cmmercial Manager, Gerflr Leading Edge carried ut a custmer survey n ur behalf. This was acrss a number f prduct and custmer grups which added t the cmplexity f the prcess. The team at Leading Edge were supprtive and helpful thrughut the prcess and the final reprt has cntributed t ur business planning. Sales and Marketing Directr, Gradus We asked Leading Edge t help us t develp ur cmpany strategy. The wrk was excellent and we acted upn mst f the recmmendatins. Directr, Ardex We wrked with Leading Edge t help us find a new sales partner in the UK. Thrughut the prject they tk a very prfessinal apprach and the reprts prviding infrmatin n ptential partners were first class. I wuld certainly be happy t use them again. Exprt Sales Manager, Upflr The experience f the flring industry at Leading Edge makes them an bvius chice fr yur research needs in this sectr. We were very happy with the level f c-peratin and input frm LE especially because the prject we set them was very demanding in timescale. Phil Pnd, Scarlet Opus 6

7 Leading Edge is a lng established market research cnsultancy with specific expertise in the flring and cnstructin industries. Established in 1988 with an excellent track recrd and a repeat business f 66% plus. Specialists in the flring, cnstructin and building prducts sectrs. Previusly published eight multi-client reprts n the flring market and carried ut bespke research fr 12 flring industry clients including manufacturers, distributrs and imprters. Key services include market research market analysis custmer benchmarking frecasting strategic planning. The Directr f Leading Edge, Mel Budd, was Sales and Marketing Directr at a leading vinyl manufacturer and s has experience in the industry bth in an peratinal and cnsultancy capacity. Over 250 prjects and 100 clients in the last 10 years in the cnstructin sectr. Market research is carried ut in cmpliance with the Market Research Sciety s (MRS) cde f cnduct.

8 Buying the reprt The reprt csts 1,750 plus VAT. T rder a cpy please call us n r leadingedge@lead-edge.c.uk Marlbrugh Huse, High Street, Hartley Wintney, Hampshire, RG27 8NY