A Year of Social Media

Transcription

1 A Year of Social Media Workbook January 1 December 31,

2 A Year of Social Media January 1 December 31, 2014 Table of Contents Introduction 3 Support 3 Social Media Facts 4 Step By Step 5 The System 5 How To Get Likes 6 How To Ask For Likes 7 Suggested Guidelines 7 Marketing: Planning & Analysis 8 Online Tools 11 Wrap Up 11 The Leadership Challenge 11 Notes 12 Tools Training which contains the following documents: - The Training Video Recording - The Work Book - The Marketing Tracker - The Marketing Plan 2

3 A Year of Social Media January 1 December 31, Days of done for you enrollment building Facebook posts! A sales strategy that is easy to follow 654 social media posts for your Facebook account. A 1 year Calendar with what to post and when A listing of suggested celebrations by the month, week, and day A workbook to help you throughout the year A tracking system on your progress that s easy! A 1 hour training session to kick off your social media strategy and training on Hoot Suite a free social media planning site. A 1 hour graphic design webinar to kick your social media up a notch after you get started! A Private Facebook group for Child Care Center Owners and Directors Monthly s with guidance, suggestions, encouragement, new trends, things I see working This plan takes time and commitment. If you follow the plan on how to get the posts scheduled through a FREE online planning website and you follow the posts and personalize them this plan will work for you. Support - Social Media Private Facebook Group friend Scribbles Bear and then we ll add you! - me anytime missnoelle@scribbletime.net - Ask The Experts Call the 3 rd Wednesday of Every Month I ll send you out the number each month - February 3, pm EST Graphics Training BONUS: Pinterest! - Keep learning on our Flip My Center s Facebook Page! 3

4 Social Media Facts Social Media is a new way to advertise. It s called Engagement Marketing. Engagement Marketing is when you engage in conversation with your customers and potential customers in a way that tells your story through bits and pieces of information both written and visual that your audience finds both useful and entertaining. Social Media will NOT fix the problems at your Center. If it s dirty, unorganized, unfriendly staff, run of the mill and nothing special..it s not going to change that. Social Media is NOT an overnight success! Social Media is not FREE! It takes time and commitment! Social Media is NOT a place to post negative comments or respond to drama. If you wouldn t put it on the front page of the newspaper don t put it on Facebook! 4

5 Step By Step 1. Set up 30 minutes once a week any day. This is the new investment in your marketing budget! 2. Set up 1 time per month that you can make graphics. If you do this during your 30 minutes 1 day per week make sure you don t spend too much time on graphics and don t post enough! 3. On your 30 minute day open up Facebook from the Insights View, Open up your posts spread sheet, and Open up an Internet Browser for searching for things.get posting. Check off the posts you entered on the post spreadsheet. 4. Everyday go onto Facebook and just respond to anyone who wrote since you last checked. Go to Insights and review what is going on. Note on the spreadsheet what posts you are seeing engagement in the most. This should take no more than 5 minutes. 5. If you get off track just pick up on the date you are ready to go. If you get discouraged reach out for help! 6. Implement a potential client process. Utilize the Marketing Tracker system each time you come in contact with a potential client. At the end of the month add it to the Yearly Marketing Tracking spreadsheet. The Child Care Social Media System 2 Posts per working day 1 post for each weekend / holiday The 6 themes that result in the highest reach are: Gratitude this category is all about thanking someone, something, or something you, the Director or the Center is grateful for. Example: Thanking them for their business Thanking the rain has stopped and the children can play outside Thankful that you have an indoor gym on days it s -50 Thankful for your team Happening this category is what is happening at your Center right now! Here are a couple of examples: Miss Kathy is here singing and playing the guitar in Preschool 2! The children are dancing around and singing to the fun music! Sharing share an article share someone else s Facebook post update (I ll show you this in a bit) 5

6 Sharing share something! Share an article Share another business of interest to your customers Question Put a question out there to engage them in dialogue. Here are a couple of examples: Using the First letter of your last name use one word to describe our Center! It s the weekend! What fun activities will you be doing around town? Tip Provide them with information. A tip, a craft, a link to an article. It can be ANYTHING they would like it doesn t have to do with child care. Examples: Link to Pinterest Board on activities to do indoor when it rains Link to an article about Car Seat Safety Employee Recognition celebrate your employees use this as employee recognition & celebration! Anniversaries Graduations or Certifications Trainings Something great they did Something little they did to make a difference How To Get Likes Put a link on your website Hang a sign by your Front Door and on the Parent Boards Send home a flier to each student Mention it in every information packet you send out Put it in every tour packet Add the Facebook picture to every print advertisement Put it on your business card Add it to your signature Put it as the closing sentence on your voic Add a link or mention it in the newsletter every time you send one out Put a Facebook sign on a table if you go to the Preschool Fair Mention it to every potential client Pay for them by boosting an ad Pay for them by running a campaign 6

7 How To ASK for Likes Add a littler creativity to how you ask people to follow you on Facebook. Most people write Find Us On Facebook or Follow Us On Facebook. Facebook is about engagement so let s engage them in joining: Be part of the conversation! Join the Fun! Watch us grow! Connect with us! Suggested Guidelines It s important you have some rules before you introduce Facebook to your Parents and Employees. If you are already using social media and don t have policies that s fine, you can decide now and introduce them this month to everyone. Here are some suggested policies or procedures you follow: No pictures of a child should be posted on your public Facebook page unless you have written authorization from a Parent to do so. I mention our policy on my tour when I tell the Parents we re on Facebook. It shows them they can see what s going on and they can control if their child is on it. In the private group I have a policy that says IF you ask to be accepted to this group this gives us authorization to take photos of your child that can ONLY be posted in this private group. You are not allowed to tag yourself in the pictures OR copy a picture IF other children are in it. If you do you will be removed from the group permanently. Once you leave the Center you will be removed from the group. If you allowed teachers to be in it then they are removed as well when they leave and they can t copy pictures. Violations will result in written warning and then termination. 7

8 Marketing: Planning & Analysis Step 1 What s your plan for marketing? Set a budget Will you advertise as needed or do you have a schedule? Where will you advertise? Marketing & Advertising Planning Worksheet Where will you advertise? When? Cost Total Spent: $ - Enter on this line for the budget - other fields calculate on their own. Budget: Remaining: $ - 8

9 Step 2 Marketing Tracker Complete this each time a potential client contacts you. You will receive this as a downloadable document. Save this to your computer. Each month save another copy of it titled the month and the year. At the end of the month print the document and input it onto the Step 3 form. Month of: Complete purple ONLY and then potential client lines DO NOT ENTER IN THIS SECTION End of the Month Complete This Lead to Tour Rate: 0% License # 1 Sign Up Rate: 0% Add up spots available for week 0 Total Number of New Families 0 Capacity Rate 100% What schedule? How did they hear? Put a 1 in the column. Date For each inquiry enter the number 1 Potential Client Name Form # Full Time 1 = Yes Part Time 1 = Yes Referral l Print Ad Web Site Social Media Social Media Ad Drive By Did they tour? 1 = Yes 0 = No Did they register? 1 = Yes 0 = No 1 Totals GOAL Achievment

10 Axis Title Step 3 Yearly Marketing Tracker Complete this at the end of each month. PLEASE NOTE when you received the downloads when you open the Marketing Tracker there are two tabs at the bottom. One for the monthly form and one for this yearly form. Save this to your computer as the Yearly Marketing Tracker At the end of the month take the numbers from Step 2 and input them into this form. Keep track of your results! Year: 2014 Full # of Month Time 1 inquiries = Yes January 0 February March April May June July August September October November December What schedule? Marketing Technique Part Referral Time 1 l = Yes Print Web Ad Site Social Social # of Media Drive By Media Tours Ad Totals # of New Families Lead to Tour Rate Sign Up Rate Capacity Ratio # of inquiries Capacity Ratio 1 100% % 60% 40% 20% 0% 10

11 Online Tools Facebook Scheduler this is located when you log into Facebook AS your Center s page. You are in the view that the Insights is on top. Create a post and you will see a Clock on the lower portion of the status update box. When done with the post click on the clock select your time and date click schedule. this is an FREE social media scheduler. Watch the training video to learn the steps in this. this is a FREE graphics design program. You can also upgrade for a small fee. The Leadership Challenge APP available on itunes. The free version or the paid. Wrap Up Social Media is a place to connect not direct Be consistent Invest your time with implementation and management of this program set boundaries The Leadership Challenge I m trying the theme year instead of a New Year s Resolution this year. I ve chosen Leadership and Building Enrollment. I decided to read The Leadership Challenge by James Kouzes and Barry Posner. I also decided that I was going to go chapter by chapter and implement the practices into my Center. Well I decided to challenge my Leadership and teach you as I go..i want you to join me on this journey this year. I want the Directors of your Centers to join me on this journey. We will learn how to improve our leadership and develop those around us. By investing in our leadership we are investing in our Centers. It doesn t matter if your Center is perfect or you are struggling The Leadership Challenge is for all of us! Join the movement..challenge yourself grow as a leader..mentor those around you..build enrollment. Go to the library or order it online. 11

12 Notes: 12