GCSE Business Studies

Size: px
Start display at page:

Download "GCSE Business Studies"

Transcription

1 Half-Term 1 5 th September 12 th September 19 th September 26 th September 3 rd October 10 th October 17 th October Curriculum Details UNIT 3 : Building a Business Topic 3.1 Marketing Builds on subject content from Unit, exploring Marketing in greater depth, including how market research can be collected, interpreted and used to make decisions, how businesses can break down sales into product trials and repeat purchases and how they can encourage repeat purchases. Students will also develop an understanding of the product life cycle, product portfolio analysis and the Boston Matrix and how these can be used to analyse a business s products, in addition to the importance of branding, differentiation and the marketing mix as a means of gaining competitive advantage. Topic 3.1. Building a Business - Knowledge Checklist Marketing Product Trial and Repeat Purchase i. I can explain what Marketing is. ii. I can state some marketing activities carried out by a business. iii. I can explain what market research is. iv. I can explain what primary research is. v. I can state some methods of primary research. vi. I can explain what secondary research is. vii. I can state some methods of secondary research. viii. I can explain the difference between qualitative and quantitative research methods. ix. I can state some qualitative research methods. x. I can state some quantitative research methods. xi. I can explain what a survey is. xii. I can explain what a sample is. xiii. I can explain what a respondent is. i. I can explain what a product trial is. ii. I can explain what is meant by repeat purchase. iii. I can explain some ways a business might increase its repeat purchases. iv. I can explain what is meant by public relations. v. I can explain what is meant by viral marketing. vi. I can explain what is meant by customer loyalty. vii. I can explain what is meant by penetration pricing.

2 3.1.3 Product Life Cycle Branding and Differentiation Building a Successful Marketing Mix i. I can explain what is meant by the product life cycle. ii. I can identify the different stages of the product life cycle. iii. I can describe the different marketing activities within each stage. iv. I can explain how sales differ at each stage of the PLC. v. I can explain how cash flow differs at each stage of the PLC. vi. I can explain how profit differs at each stage of the PLC. vii. I can explain what is meant by product portfolio analysis. viii. I can explain what is meant by the Boston Matrix. ix. I can explain what is meant by a Dog within the Boston Matrix. x. I can explain what is meant by a Problem Child or Question Mark within the Boston Matrix. xi. I can explain what is meant by Stars within the Boston Matrix. xii. I can explain what is meant by a Cash Cow within the Boston Matrix. xiii. I can explain how businesses use the Boston Matrix. i. I can explain what a brand is. ii. I can state some examples of brands. iii. I can explain what an own brand is. iv. I can state some examples of own brands. v. I can explain what a generic product is. vi. I can explain the term product differentiation. vii. I can explain some of the advantages of branding. viii. I can explain what premium pricing is. i. I can explain what the Marketing Mix is. ii. I can explain the features of Product within the Marketing Mix. iii. I can explain the features of Price within the Marketing Mix. iv. I can explain the features of Place within the Marketing Mix. v. I can explain the features of Promotion within the Marketing Mix. Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 1, for example a homework piece and an end of topic assessment consisting of past exam paper questions, case study questions, research tasks.

3 Half-Term 2 31 st October 7 th November 14 th November 21 st November 28 th November 5 th December 12 th December Curriculum Details UNIT 3 : Building a Business Topic 3.2 Meeting Customer Needs This topic considers the effects of design and research & development on product differentiation and meeting customer satisfaction, how stock control can be managed effectively, the methods used to keep productivity up and costs and prices down to allow businesses to be competitive. Students will also consider the importance of effective customer service and how this can be achieved, together with an understanding of the legislation affecting businesses. Topic 3.2. Meeting Customer Needs Knowledge Checklist Design and Research & Development i. I can explain why design is important in creating product differentiation. ii. I can state the features of the Design Mix. iii. I can explain some of the features of Function within the Design Mix. iv. I can explain some of the features of Cost within the Design Mix. v. I can explain some of the features of Appearance within the Design Mix. vi. I can explain what scientific research is within Product Development Managing Stock Quality i. I can explain what stock is. ii. I can explain what is meant by stock control. iii. I can outline different types of stock (e.g. raw materials, work in progress) iv. I can explain what is meant by Just in Time stock control. v. I can explain what a stock control chart is. vi. I can identify maximum stock level on a stock control chart. vii. I can identify the minimum stock level on a stock control chart. viii. I can identify the buffer stock level on a stock control chart. ix. I can identify the reorder level on a stock control chart. i. I can explain what is meant by quality. ii. I can explain what is meant by traditional quality control. iii. I can explain what is meant by modern quality assurance. iv. I can explain what is meant by the term Kaizen. v. I can explain what is meant by the term zero defects. vi. I can explain what is meant by the term quality standards. vii. I can explain what BSI stands for and what it does. viii. I can explain what ISO stands for and what it does.

4 3.2.4 Cost Effective Operations and Competitiveness Effective Customer Service Meeting Consumer Protection Laws i. I can explain what the Operations or Productions department of a business does. ii. I can explain what productivity is. iii. I can state the formula used to calculate productivity. iv. I can explain why managers need to keep costs down to ensure cost-effective operations. v. I can outline some ways that businesses can try to reduce costs. i. I can explain what the term customer service means. ii. I can outline some of the ways that businesses can provide good customer service. iii. I can explain how good customer service can lead to repeat purchase. iv. I can outline some of the ways that businesses can provide poor customers service. v. I can explain some of the disadvantages to businesses of having poor customer service. i. I can explain what is meant by Consumer Protection. ii. I can identify the main UK Consumer Protection laws. iii. I can explain the purpose of the Trade Descriptions Act. iv. I can explain the purpose of the Sale of Goods and Services Act. v. I can explain the purpose of the Consumer Protection from Unfair Trading Regulations legislation. vi. I can explain how businesses are affected by the main UK Consumer Protection laws. Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 2, for example a homework piece and an end of topic assessment consisting of past exam paper questions, case study questions, research tasks.

5 Half-Term 3 2 nd January 9 th January 16 th January 23 rd January 30 th January 6 th February 13 th February Curriculum Details UNIT 3 : Building a Business Topic 3.3 Effective Financial Management This topic examines how to improve cash flow and profit, analyses break-even charts and their use, considers how changes in price and costs can affect the break-even point and examines the different internal and external sources of finance that are available to businesses to finance growth. Topic 3.3. Effective Financial Management Knowledge Checklist How to Improve Cash Flow How to Improve Profit i. I can explain what is meant by financial management. ii. I can explain what is meant by cash flow. iii. I can explain what is meant by destocking. iv. I can explain what is meant by trade credit. v. I can state some examples of cash inflows for a business. vi. I can explain some of the ways that businesses can change their cash inflows to improve their cash flow position. vii. I can state some examples of cash outflows for a business. viii. I can explain some of the ways that businesses can change their cash outflows to improve their cash flow position. i. I can explain what profit is. ii. I can calculate profit using the correct formula. iii. I can explain what revenue is. iv. I can calculate revenue using the correct formula. v. I can state some of the ways businesses can increase revenue. vi. I can state some of the ways businesses can cut costs. vii. I can explain how cutting costs will increase revenue. viii. I can explain how cutting costs will improve profit. ix. I can explain how changes to prices can affect revenue. x. I can explain how changes to prices can affect profit.

6 3.3.3 Break-Even Charts and Break-Even Analysis Financing Growth i. I can explain what is meant by the term break-even. ii. I can explain what is meant by the term contribution. iii. I can calculate contribution using the correct formula. iv. I can explain what is meant by the break-even point. v. I can calculate the break-even point using the correct formula. vi. I can explain what is meant by the margin of safety. vii. I can calculate the margin of safety using the correct formula. viii. I can draw a fully labelled break-even chart and identify the break-even point. ix. I can explain how changes in costs can affect a business s break-even point. x. I can explain how changes in revenue can affect a business s break-even point. i. I can explain what is meant by internal sources of finance. ii. I can state some sources of internal finance for a business. iii. I can explain what is meant by external sources of finance. iv. I can state some sources of external finance for a business. v. I can define retained profit. vi. I can explain what a share is. vii. I can explain what equity or share capital is. viii. I can explain what an overdraft is. ix. I can explain what bonds are. x. I can explain some of the advantages of different sources of finance for a business. xi. I can explain some of the disadvantages of different sources of finance for a business. Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 3, for example a homework piece and an end of topic assessment consisting of past exam paper questions, case study questions, research tasks.

7 Half-Term 4 27 th February 6 th March 13 th March 20 th March 27 th March 3 rd April 27 th February Curriculum Details UNIT 3 : Building a Business Topic 3.4 Effective People Management Examines how the organisational structure of a business can be represented in an organisational chart, the importance of structures and how different businesses have different structures. Students will also study the factors that affect employee motivation at work and how these relate to theories such as Maslow s Hierarchy of Needs. The topic also focuses on effective communication and different methods businesses use to remunerate staff. Topic 3.4. Effective People Management Knowledge Checklist Organisational Structure Motivation Theory i. I can explain what an organisation is. ii. I can explain what an organisation chart is and why one is used. iii. I can explain what is meant by a hierarchical organisation structure. iv. I can state some of the functional areas businesses may have. v. I can explain some of the activities that happen in different functional areas. vi. I can explain what a line manager is and what they do. vii. I can explain what a subordinate is and what they do. viii. I can explain what the term authority means. ix. I can explain what is meant by chain of command. x. I can explain what is meant by span of control. xi. I can explain what the term delayering means. xii. I can explain what the term empowerment means. xiii. I can explain what the term downsizing means. xiv. I can explain what the term centralisation means. xv. I can explain what the term decentralisation means. i. I can explain what motivation is. ii. I can explain why it is important for businesses to motivate their staff. iii. I can produce a fully labelled diagram of Maslow s Hierarchy of Needs. iv. I can explain Maslow s Hierarchy of Needs theory in relation to workplace motivation.

8 3.4.3 Communication Remuneration i. I can explain what is meant by the term communication. ii. I can explain the process of communication. iii. I can explain what is meant by the term internal communication. iv. I can state some forms of internal communication a business may use. v. I can explain what is meant by the term external communication. vi. I can state some forms of external communication a business may use. vii. I can explain some of the problems encountered by businesses as a result of excessive communication. viii. I can explain some of the problems encountered by businesses as a result of poor communication. ix. I can explain come of the barriers to effective communication. i. I can explain what the term remuneration means. ii. I can explain what the term time rate means. iii. I can explain what the term piece rate means. iv. I can explain what the term commission means. v. I can explain what the term fringe benefits means. vi. I can state some examples of fringe benefits. vii. I can explain the difference between a salary and wages. viii. I can explain what the term basic pay means. ix. I can explain what the term overtime means. x. I can explain what a bonus is. xi. I can explain the difference between full-time, part-time, temporary and freelance workers. Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 4, for example a homework piece and an end of topic assessment consisting of past exam paper questions, case study questions, research tasks.

9 Half-Term 5 24 th April 1 st May 8 th May 15 th May 22 nd May Curriculum Details UNIT 3 : Building a Business Topic 3.5 The Wider World affecting Business This topic builds on the understanding of the economic factors that affect businesses gained within Unit 1. It examines the meaning and nature of ethics in business and the trade-off between ethics and profit, how businesses are affected by environmental issues and controls, how income differentials can affect international trade and the ways in which import and export controls, legislation, regulation and taxation affect international trade and businesses. Topic 3.5. The Wider World Affecting Business Knowledge Checklist Ethics in Business i. I can explain what the term business ethics means. ii. I can explain some of the moral issues affecting businesses. iii. I can explain what a pressure group is. iv. I can give some examples of pressure groups. v. I can explain the possible trade-off between ethics and profit Environmental Issues Economic Issues affecting International Trade i. I can explain what is meant by environmental issues. ii. I can state some examples of environmental issues. iii. I can explain how business activities affect the environment. iv. I can outline some of the long-term effects of environmental issues. v. I can explain how a business s image might be affected by its activities impacting on the environment. i. I can explain what is meant by economic issues. ii. I can explain what a developed country is. iii. I can explain what a developing country is. iv. I can explain how income is distributed across the world. v. I can explain what is meant by the term import. vi. I can explain what is meant by the term export. vii. I can explain what is meant by the term protectionist policies. viii. I can explain what is meant by the terms tariffs or customs duties. ix. I can explain what is meant by the term quotas. x. I can explain what is meant by the term export subsidies.

10 3.5.4 The Impact of the Government and the EU i. I can explain the impact of regulation on businesses. ii. I can explain the impact of taxation on businesses. iii. I can explain the benefits of a minimum wage or national living wage. iv. I can explain the drawbacks of a minimum wage or national living wage. v. I can explain what is meant by Health and Safety Regulations. vi. I can outline some ways that businesses have to comply with Health & Safety Regulations. vii. I can outline the role of the EU in regulating UK businesses in areas such as pay, working conditions, maternity/paternity rights, health and safety in the workplace, etc. Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 5, for example a homework piece and an end of topic assessment consisting of past exam paper questions, case study questions, research tasks.

11 Half-Term 6 5 th June 12 th June 19 th June 26 th June 3 rd July 10 th July 17 th July Curriculum Details UNIT 1 : Introduction to Small Business and UNIT 3: Building a Business Unit 1: Subject knowledge will be revisited through a variety of revision activities, including students sitting a 1 hour full mock exam paper. Students will receive individualised written feedback from their teacher, giving an opportunity to reflect upon their performance, with clear targets for improvement. Unit 3: Subject knowledge will be revisited through a variety of revision activities, with students sitting a 1 hour 30 min. full mock exam paper. Students will receive individualised written feedback from their teacher, giving an opportunity to reflect upon their performance, with clear targets for improvement. UNIT 1 Topics 1-5 inclusive, as previously outlined. UNIT 3 Topics 1-5 inclusive, as previously outlined. As previously outlined for Units 1 and 3 topic content. Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 6, for example a homework piece, a mock exam paper consisting of past exam paper questions, case study questions.