RETAIL STRATEGY FOR THE FAST EMERGING CANNABIS MARKETPLACE IN CANADA

Transcription

1 RETAIL STRATEGY FOR THE FAST EMERGING CANNABIS MARKETPLACE IN CANADA INVESTMENT THAT FACILITATES SOCIAL AND ECONOMIC GAIN GEORGE N. BELFORD

2 The Emerging Marijuana Marketplace Medical and Recreational Distribution Multiple Outlet Chain Development(s) The emerging cannabis market in Canada offers an unique investment opportunity. Certified supply of medical marijuana is already offered, via a mail ordering system. The next stage is legalization, production and distribution of recreational marijuana. This makes marketing of recreational marijuana prime for retail sales development. The recreational retail market will apply a broad blend of volume and craft growers. A broad blend of growers effectively offers diversity, selection and competitiveness. A volume cannabis producer will be secured to provide a select line-up of products. The volume producer and retail aspect will combine on research and development. An extensive line-up of retail cannabis products will be researched and developed. Supply diversity is required, as it is desired to offer all kinds and sizes of producers. The intention is to allow the black market grower(s) to transition to legal production. The black market transition will be appropriately accommodated as craft producers. An extensive network of craft producers will be appropriately sourced and secured. Black market producers will be facilitated to combine into a craft cannabis network. The craft cannabis network will blend with the volume producer to supply selection. Production that can effectively access a full service airport are preferred producers. Air transportation offers over-night shipping access to domestic and global markets. Newly emerging marijuana markets can be quickly accessed, via air transportation. Airport access enables the relatively quick establishment of supply and distribution. This permits the development of multiple medical and recreational cannabis stores. Effective growing and marketing can be appropriately applied, all at the same time. Tremendous Social Gain Economic Diversification Redeployment of Capital #01

3 Rapid Market Penetration Huge Domestic Market Unlimited Growth Potential Storefront recreational retail marketing and mail ordering will be effectively applied. Storefront distribution enables the user(s) to see, smell, touch and test the product. Edible products will also be enabled, but controlled to avoid mistaken consumption. Research and development will include extensive herbage and edible applications. The edible application will also include a beverage line-up with a low THC content. A cannabis beverage that offers a mild high, but doesn t harm the liver will sell well. The retail storefront will be researched and developed to apply leading application. Security will incorporate a leading in-store and product transport video monitoring. Video security permits showing the storefront and operations to on-line customers. The square footage of the retail outlet will be applied in relation to projected users. Seeds, herbage and starter plants will be most appropriately stored and displayed. Storage will apply climate control and air quality to ensure product is always fresh. A highly relative line-up of accessory products will be aptly secured and presented. Accessory products will begin with things like papers, pipes, bongs and vaporizers. Next will follow grow systems, along with baking equipment and cookie dough, etc. An all inclusive generic operations manual will be effectively reworked and applied. The operations manual will be effectively offered on-line and in a hard copy format. The intent is to attain operating efficiency, public goodwill and lucrative profitability. The multiple outlet retail chain will be known as Mary Jane s Cannabis Emporium. Mary Jane is slang for marijuana and applies market cachet and name recognition. Advertising will be restricted, so branding that enables subliminal cachet is desired. Limited Advertising Allowed Marketing Name Cachet Advertising w/o Advertising #02

4 DRIVING UNDER? THE INFLUENCE CONTROLS EMERGING CANNABIS MARKET REDUCE THE CRIMINAL ELEMENT PRODUCTION CONTROL DESIGNATED DRIVER PLAN PRODUCTION LICENSING RANDOM ROADSIDE CHECKS SUPPLY MANAGEMENT UNDER INFLUENCE ALARMS ORGANIC PRODUCTION SAFE TO STOP LOCATIONS GENETICALLY MARKERED INCREMENTAL SLOWING GENETIC MARKER TESTING VEHICLE VOICE ADVISING THC PERCENTAGE TESTED SELF+DRIVING VEHICLES PRODUCER PACKAGING REVENUE AND COST SAVINGS CONTROLLED DISTRIBUTION REDUCE YOUTH DRUG USE LICENSING RETAIL FEES RETAIL OUTLET LICENSING REDUCE OTHER DRUG USE TAXATION PROCEEDS GENETIC MARKER READING REDUCE CRIMINAL PROFITS PRODUCTION PROFITS THC CONTENT LABELING REDUCE GANG VIOLENCE DISTRIBUTION PROFITS RAW HERBAGE LINE+UP REDUCE LEGAL BOTTLENECK REDUCED POLICE COSTS FARE PRODUCT LINE+UP REDUCE PENAL POPULATION EASY LAW COURT ACCESS FULL PRODUCT SUPPORT REDUCE CRIMINAL RECORDS REDUCED PENAL COSTS RESTRICTED ADVERTISING REDEPLOY POLICE TO CRIME PREVENTION REVENUE DISTRIBUTION UNDER AGED DRUG USE EDUCATION SYSTEM TRAFFIC SPEED CONTROL POLICE SERVICES RELATIONSHIP VIOLENCE LAW COURTS TERROR RADICALIZATION HOMELESS SHELTERS BREAK, ENTER AND THEFT MENTAL ILLNESS WHITE COLLAR CRIME INTERVENTION SYSTEMS GENERAL PUBLIC SAFETY ADDICTIONS REHAB SHORT POINT+FORM PAGE #03 SOCIAL AND ECONOMIC GAIN TAKES PRIORITY OVER CUSTOM

5 MEDICINAL PRODUCT MARY JANE S START+UP STRATEGY MANAGEMENT AND STAFF GROWERY SUPPLY SEEDS SUPPLY AGREEMENT STARTERS PRODUCT LINE-UP DRY HERBAGE SUPPLY PROCESS HERBAGE FLOUR SECURE TRANSFER INHALANTS PRODUCT SUPPORT OIL(S) SUPPLY REPRESENTATION EDIBLES WAREHOUSE STORAGE RECREATIONAL PRODUCT CANNABIS LOUNGE BOARD OF DIRECTORS SEEDS BAR MANAGING DIRECTOR STARTERS INHALING PRODUCT MARKETING DRY HERBAGE EDIBLES SECURING PROGRAMING HERBAGE FLOUR FARE PRODUCT SALES INHALANTS ENTERTAINMENT STOCKING DISPLAY OILS(S) VENTILATION AFTER SALES SERVICE EDIBLES DRIVING OPERATING SYSTEMS ACCESSORY PRODUCT(S) OPERATIONAL MANUAL GROW SYSTEMS BUSINESS EQUIPMENT BAKING EQUIPMENT DISPLAY COUNTERS COOKIE DOUGH(S) EDIBLES BAKERY PAPERS CRAFT BEVERAGES PIPES THC CONTENT CONTROL BONGS WAREHOUSE STORAGE ELECTRONICS SHORT POINT+FORM PAGE #04 GOVERNMENT CERTIFIED THC POTENCY CONTENT

6 APPARATUS: MARY JANE S OPERATIONS MANUAL PROBLEMS: OBSERVATIONS: NECESSARY COMPONENTS CONDITIONS TO CONSIDER GENERIC SYSTEM DESIGN RETAIL POLICY AND PITCH OPERATIONS MACHINERY WARRANTY ON PRODUCT OPERATIONS EQUIPMENT SPECIAL PRICING POLICY STAFF AND BOARD ROOM SEE BUYERS AS THEY ARE GENERIC STAFF TRAINING BENEFITS AND CARE TIPS VIDEO COMMUNICATIONS TRANSFER OF SALE ITEMS ONLINE SALES PROGRAM CONSIDERATION FOR ALL METHOD: CONCLUSIONS: SITUATIONS TO OVERCOME BASIC BUSINESS SYSTEMS TO OPERATE EFFECTIVELY MISGUIDED MANAGEMENT LEADING ADMINISTRATION ATTEND WEEKLY MEETING TYPICAL UNFRIENDLINESS PROTOTYPICAL FORMULA INCITE PERSONAL GOALS SURPLUS SERVICE WORK MARKETPLACE RESEARCH ENJOY A HAPPY LIFESTYLE DEFICIENT STAFF EFFORT STAFFING OF PERSONNEL KNOW THE SALES BASICS POOR SALES TECHNIQUE BUYING OF MERCHANDISE ASPIRE TO BE PRODUCER LACKING STAFF BEHAVIOR PROMOTIONAL PROGRAM ASSUME RESIDUAL STYLE NEGATIVE STAFF ATTITUDE MERCHANDISING SYSTEM WORK ON PRODUCTIVITY HYPOTHESIS: PROCEDURE: GENERIC STRATEGIC PLAN STAFF JOB DESCRIPTIONS OFFER A GREAT PROGRAM PRODUCT WAREHOUSING IMPROVE SALES MARGINS DELIVERING OF PRODUCT ENHANCE STAFF RESULTS DISPLAYING OF PRODUCT OFFER ALL+OUT TRAINING SALES OF THE PRODUCT FULFILL ALL VALID SERVICE SERVICING OF WARRANTY GROW PUBLIC RELATIONS OPERATING SUPERVISION ENABLE VIDEO EXCHANGE BUSINESS CONTROLLING SHORT POINT+FORM PAGE #05 CONTENTS TO 100 PAGE OPERATIONS MANUAL

7 ON HEALTH MARY JANE S LIFE SKILLS ON PROBLEMS ON WORKLIFE EATING OCCUPATION SLEEPING EMPLOYMENT ATTITUDE PERFORMANCE STRESS MULTI+TASKING DEPRESSION NETWORKING INJURY NEGLIGENCE LONGEVITY TENURE ON PERSONALS ON BUSINESS BADWILL GOALS GOODWILL ENVIRONMENT RELATIONSHIPS BUYING POLITICS COHABITATION CONTROL ECONOMICS SEXUALITY SOLVENCY RESOURCES INTIMACY INVESTING MANUFACTURING PROCREATION POSTERITY SERVICE PARENTHOOD RETIREMENT ON RESPECT ON HOMELIFE HUMANITY HOUSING EQUALITY COMMUNITY SELF+RESPECT ENERGY+SAVING FULFILLMENT HOME SAFETY LANGUAGE HOMEWORK ETIQUETTE DECORATING SUCCESS SHOPPING SHORT POINT+FORM PAGE #06 CONTENTS TO 100 PAGE LIFE SKILLS MANUAL

8 MARY JANEʼS EMPORIUM YOUR MEDICAL AND RECREATIONAL CANNABIS GENERAL STORE A DIVISION OF ENVIRONOMICAL LIVING GENERIC SUSTAINABLE ECONOMIC DEVELOPMENT