2018 Marketing Services Menu

Transcription

1 2018 Marketing Services Menu 1019 Periwinkle Way, Sanibel Island (239) McGregor Blvd. Fort Myers (239)

2 NEW LISTINGS 1Step NEW LISTING MARKET FORM - Complete Ad Form 2018 in appfiles or filled out online at and submit to Rebecca rebecca@sanibelmarketplace.com 2Step LISTING PHOTOGRAPHY Schedule your photography for your listings. Below are some recommended photographers. JMA Photography, Jim Anderson Cinevista Island Photography, Jonathan Tonygyai Scott McPhee Harbourside Photography Step VIRTUAL TOUR & COMPANY E-FLYER JRW Company Feature Benefit Upload photo in your listing appfiles Create preset task Ready for a Virtual Tour Assign to Rebecca You will receive: Branded Virtual Tour MLS compliant Virtual Tour Printable Flyer Eflyer YouTube Video Posted to Company Social Media E-flyer Sent out to all John R. Wood Agents To login to your own Virtual Tour Cafe dashboard go to

3 ADVERTISING OPPORTUNITIES 4Step HOMELOOK MAGAZINE 2018 Cost: $35/ad Homelook Schedule - Listing deadlines and proofing deadlines are at 8am * Indicates this is only a digital edition ESTATE LIFESTYLES 2018 JRW Premium Publication Eligible properties $995,000 & above Cost: $245 per ad per issue, per property *Ad cost is paid for when property sells. Who s Who feature $350 Issues Include Winter / Spring Summer / Fall Look for an from Rebecca for Deadlines and Print Dates THE SANIBEL CAPTIVA REAL ESTATE BOOK JRW Company Co-Op Advertising Cost: $40/ad Includes Online Luxury Syndication * ** * LUXURY SYNDICATION AT ITS FINEST # *** * THE Real Estate Book Luxury syndication with Southwest Florida Real Estate Showcase has global reach. Luxury listings are posted daily to these great luxury brands including: LUXURY PARTNERS # Listings $450,000 and above * Listings $500,000 and above ** Listings $750,000 and above *** Listings $1,000,000 and above - International editions of The Wall Street Journal including Asia, Europe, India, China and Latin America. - Mansion Global English, Spanish and Chinese.

4 ISLANDER WRAP 2018 JRW Company Co-Op Advertising Cost: Cover Property ad w/ head shot $25 Feature Property Option: Back Page 1/2 Property Feature, multiple photos & description $150/ad Distribution: Distribution weekly print 11,465 papers 6,500 - Mailed to homes and business on the Islands 5,000- Bins at all Shopping centers and the Chamber ISLANDER 2018 Island Property Ad Rotation Cost: $0 *Remember to have your ad form filled out and sent along with photo to Rebecca to have your property included on the rotation

5 NEWS PRESS HOMES MAGAZINE JRW Company Co-Op Advertising Cost: $40/ad Distribution: Approx circulation: 44,227 Readership: 199,805 or 73% of Lee County Adults that read the News-Press on Saturdays read Homes NEWS PRESS HOMES MAGAZINE Just Listed Feature Cost: $0 *have your ad form filled out and submitted to Rebecca CAPE CORAL DAILY BREEZE JRW Company Co-Op Advertising Cost: $20/ad Distribution: 47,000 Cape Coral Residents THE SANIBEL CAPTIVA REAL ESTATE GUIDE Island Properties Rotation Cost: $0 *have your ad form filled out and submitted to Rebecca GULF HARBOUR SOUNDINGS Agent Headshot & Property Ad Printed at the fist of every month Limited Space Available. Contact Rebecca for details FACEBOOK ADS Cost: $25-$100 (agent sets budget) Company Created Facebook ads for Listings All Leads go directly to agent To Request an Ad go to

6 ONLINE EXPOSURE COMPANY WEBSITES SanibelRealEstateMarket.com JohnRWoodFlorida.com JohnRWood.com Agent Page includes Headshot - Contact Information - Link to Personal Website Featured Listing Display - Agent Testimonials SOCIAL MEDIA CONTACT MANAGEMENT SYSTEMS JRW Company Benefit HubSpot is inbound marketing and sales software that helps companies attract visitors, convert leads, and close customer Contact Rebecca for additional information rebecca@sanibelmarketplace.com MARKETING JRW Company Benefit MailChimp provides marketing automation for businesses. Send beautiful s, advertise, and build your brand. Company mailchimp account with company newsletters, announcement & just listed templates. Contact Rebecca for additional information rebecca@sanibelmarketplace.com Training by Ann sanibelann@gmail.com

7 MISCELLANEOUS YARD SIGNS Sabal Signs is our vendor for John R Wood signs. John R Wood offers Fort Myers sized and Sanibel sized riders for all agents. Additionally, we provide the top portion with the John R Wood logo. If an agent would like to purchase any additional types of signs or different sizes they can be ordered though Sabal Signs at your expense. Sabal Signs sabalsigns@gmail.com San Carlos Blvd Fort Myers, FL BROCHURE AND POSTCARD OPTIONS Agent Expense When you use Xpressdocs: You are billed via personal credit card for printing costs. Orders delivered directly to your office via Federal Express. Xpressdocs Customer Service: (866) You prepare template for brochures / postcards through Xpressdocs BUSINESS CARDS Xpressdocs Customer Service: (866) Login: / Password: marketing1 New Agents: 500 Business Cards Reorders: You prepare business cards through Xpressdocs NAME BADGES Order from Jeanine Salada jeanine@sanibelmarketplace.com PORTRAIT RECOMMENDED PHOTOGRAPHY Harmon Photography (239) Island Photography, Jonathan Tongyai (239) INDIVIDUAL ADVERTISING Agents may choose to run an individual agent display ad for specific properties or personal promotion at the cost of the agent. Contacts for direct personal advertising are as follows. The Breeze Newspapers: Mark Martins mmartens@breezenewspapers.com (Islander, Island Reporter, Cape Coral Daily Breeze) The News Press Cailey Rue Cailey.Rue@naplesnews.com Florida Weekly Rob Patterson rpatterson@floridaweekly.com Island Sun Bob Pecter bob@islandsunnews.com / ads@islandsunnews.com Seabreeze Community Papers: Margo Williams mwilliams@seabreezecommunications.com

8 JRW Company Benefit BUSINESS TRAINING Technology Director - Ann Neubauer Trained Social Marketing Expert on staff to teach Agents how to leverage social media, marketing and other online resources for effective, modern marketing, lead generation and customer management. Ann works one-on-one with Agents to create custom marketing plans designed to help them reach their business goals. Ann also provides Administrative backup support and assists the Marketing Director for John R Wood Properties agency projects. In addition to personal marketing plan creating, Ann provides specified training for: Facebook for Business Content strategy Posting strategy Detailed training on how to create and post pictures and videos Creating effective lead generation ads LinkedIn Content strategy Posting strategy Leveraging relationships Effective blogging Zillow Writing an effective/modern bio Enhancing active listings Keeping past sales current Requesting reviews Marketing Customer lists organization and storage Creating effective/modern s Sending strategies COMPANY LEAD GENERATION SYSTEMS Looking to grow your database and newsletter list. John R Wood offers different opportunities for agents to grow their database. Contact Jeanine for more information Jeanine@sanibelmarketpalce.com

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