Eddy Kicker & Associates

Transcription

1 Eddy Kicker & Associates Prelisting Package Selling your home is my number one priority! Eddy Kicker & Associates

2 My enclosed Marketing Proposal and information can never take the place of a personal meeting. It will give you a chance to know a little bit about me, and the marketing plan I will use to sell your home in the shortest time possible. I have 20 years of sales and marketing experience that I would like to put to work for you. Please take about thirty minutes and review the information included and complete your Seller s Homework sheet and fill out the utility bill sheet. That way, when we do meet, I can place my full concentration on what's most important to you. Together we will determine the highest possible price the current market will bear and why. If you will be moving locally, we can also discuss the type home you will be looking for. Additionally, we will determine who the targeted buyers for your home may be and develop marketing strategies to attract their interest. These targeted buyers are almost always willing to pay the highest price for your home. I'll explain this concept and strategy in more detail when we meet. I am really looking forward to the special opportunity to serve you in your real estate needs now and in the future. Please take a moment and visit my web site at Your home will be featured here as well as other sites to maximize your home s exposure to potential buyers. Please call me if you have any questions or concerns. Sincerely, Eddy Kicker Eddy Kicker & Associates Phone: Fax: mail@eddykicker.com 2

3 TOTAL EXPOSURE Marketing Plan for your home Pictures. I will take the pictures of your home for use in Multiple Listing Service and for all of our other marketing components. Virtual Tour. The photos of your home will be converted into a virtual tour and posted in in MLS and thousands of other property search websites. Internet Upload. Over 93% of today s homebuyers will utilize the Internet during their home search. My site averages over 700 unique visitors per day and your home will be included in my featured listings on the home page. Your home will also be shown on Craigslist, YouTube, Zillow, Trulia, Realtor.com and hundreds of other sites to give your home the maximum amount of exposure. 3

4 Advertising-Print. Print advertising for real estate is not an effective medium so we will concentrate our efforts on maximum exposure of your home on the Internet which is where the buyers are spending their time. The Internet provides home buyers with real time up to date information on ALL the homes for sale with much more detailed information than print can provide. Street Flyer. A street flyer about your home will be produced that features photos of your home, description, school assignments, HOA fees and Property Tax Information. In addition there will be a QR code on your flyer so home buyers can instantly access all the information about your home, all photos and details from their smart phone or tablet. Sign. I will place our For Sale sign in your front yard. Please make sure it is always up and visible for prospective buyers to see. Feedback. Feedback from other agents showing your property and marketing activities will be delivered to you weekly. I can provide this information either over the phone or via . Please let me know your preference. Public Open Houses. I will be happy to discuss this with you. Many homeowners do not feel comfortable opening their homes to the public when unqualified buyers/nonserious prospects might be the only people that come. Showings. Showings sell your home! Please make every effort to have your home ready and available to show at reasonable times. I utilize The Appointment Center that is open 7 days a week from 8:00 am to 8:00 pm and they will contact you when a Realtor wants to show your home. Realtors can also schedule showings on The Appointment Center s site 24 hours a day. This ensures we will not miss showing opportunities. 4

5 Seller s Homework Please supply original or copies of the following Survey Appraisal (Use for Square Footage Calculations Only) Mortgage Paperwork Latest Tax Bill Average Utilities (SEE SEPARATE WORKSHEET) Declarations/Covenants (if applicable) Key to front door and deadbolt Homeowners/Association Information-(SEE SEPARATE WORKSHEET) Contact Information Husband s name: address: Husband s work telephone number: Wife s name: address: Wife s work telephone number: Home Telephone Number: Home Fax Number: Children s names and ages: Any dogs or cats? If so please specify if they are indoor or outdoor pets. How much advanced notice will you require for showing appointments: (Remember you need to make it easy for prospective buyers to see your house) 5

6 There's No Place Like Home Tell Me Why Your Home Is Special I m sure you have enjoyed living in your home and have been pleased with its many features. I can make sure we tell prospective buyers about all the special features of your home. Please fill in the items so I can target our marketing efforts to those prospects most likely to buy your home. Home features that we have really enjoyed: I think my home is well suited to a: (Family, couple, seniors, single person, etc.) because it has these features: What advertising media did you use when you were looking for a home? Local Newspapers Yard Signs Agent Reputation Other: Your Name: Address: City: State: Zip: Eddy Kicker Eddy Kicker & Associates Phone: mail@eddykicker.com 6

7 Eddy Kicker Eddy Kicker & Associates 3445 Pelham Road Suite D Greenville, SC Setting the Price of your home The three factors to consider in selling your home are location, condition and price and they are all related. 1. Location Your home's location and setting influences its value. A home inside a quiet subdivision sells for more than the identical home on a busy street. Remote areas typically sell for less than close-in area. Views, streams and trees usually enhance value. You obviously have no control over location. 2. Condition New homes enjoy a marketing edge over resale homes because they are shiny and clean. You have nearly complete control over condition and you can increase value and decrease marketing time by being sure your property is in the best possible condition. 3. Pricing If IBM stock is trading between 104 and 108, it does no good to insist on selling at 112. Likewise, your home must be priced within the appropriate range. You must actually "sell" your property twice: first to a buyer and then to an appraiser. The buyer is more subjective and compares the amenities of your home to those of other homes in the same price range. The appraiser is more objective and compares age, size and cost-identifiable features in your home against other properties that have sold. We will discuss all the issues pertaining to pricing your home and arrive at an informed decision. 7

8 THE FACT OF THE MATTER IS PRICE FACT The best chance for selling your property is within the first seven weeks. Studies show that the longer a property stays on the market, the less the seller will net. It is very important to price your property at a competitive market value at the signing of the listing agreement. The market is so competitive that overpricing by even a few thousand dollars could mean that your house will not sell. Interestingly, your first offer is usually your best offer. Here are reasons for pricing your property at the market value right from the start in order to net you the most amount of money in the shortest amount of time. An overpriced home: Minimizes offers Lowers agent response Limits qualified buyers Lowers showings Limits financing Wastes advertising dollars Nets less for the seller CLEAN FACT Most people are turned off by even the smallest amount of uncleanliness or odor when buying a home. Sellers lose thousands of dollars because they do not adequately clean. If your house is squeaky clean, you will be able to sell your home faster and net hundreds if not thousands of dollars more. If you are planning on moving, why not get rid of that old junk now so that your house will appear larger. Odors must be eliminated especially if you have dogs, cats or young children in diapers or if you are a smoker. You may not notice the smell but buyers do. Most agents have a difficult time communicating to their sellers about odor. By employing me to get the most money for you, the seller, do not take offense if I must confront you about odor problems. ACCESS FACT Top selling agents will not show your home if both the key and access are not readily available. When your home is being shown, please do the following: Keep all lights on Keep all drapes and shutters open Leave soft music playing LEAVE THE PREMISES Take a short walk with your children and pets Let the buyer be at ease and let the agents do their jobs PAINT AND CARPET FACT Paint is your best improvement investment for getting the greatest return on your money. Paint makes the whole house smell clean and look neat. If your house has chipped paint, exposed wood or the paint looks faded, it is time to paint. If your carpet is worn, outdated or an unusual color, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don t think that buyers have more money than you have to replace carpet. They don t. They simply buy elsewhere. YARD FACT Your front yard immediately reflects the inside condition of your house to the buyer. Greenville has a good climate therefore outside activities are important. People enjoy their yards. Make certain that the trees are trimmed so the house can be seen from the street. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris. Remove parked cars. These all add to curb appeal. If a buyer does not like the outside, they simply drive on. 8

9 Visit our Web Sites: My listings are accessible through hundreds of sites. I provide 24-hour advertising and information services via the Internet for global exposure to market your home. The site located at incorporates the latest communication tools such as auto responders and mail lists for instant response capability. The software is designed to notify me of any request for information. Then my virtual office immediately responds with additional information and follow-up services. 9

10 SERVICES PROVIDED TO THE SELLER: Assist in determining Fair Market Value by reviewing market demand, seasonality of sales, location and many other variables, which often alter your home's value. Suggest ways to improve salability based on Fair Market Value. Locate qualified Buyers through the local and national multiple listing services, as well as various advertising mediums. Keep you, the Seller, informed. Highlight showings by illustrating the best features. Present an objective, third party viewpoint. Keep up-to-date with the best financing available. Synchronize buyer/seller transactions. Assist with all the steps involved with the closing. Handle any and all complications that occur throughout this process from before the contract to after the closing. Work full-time, ALL THE TIME, for the seller. Eddy Kicker Eddy Kicker & Associates Phone: Fax:

11 Do s and Don ts Do keep your home in top showing condition at all times. You never know when the right buyer will come to your home. Do leave your home during all showings. Buyers like the freedom to look around and make comments to their agent without worrying about you hearing them. Do let me know if you are going to be out of town. When we get an offer I will need to be able to find you quickly. Many times you must respond to offers in 24 hours or in some cases even quicker. Do keep your yard neat and cut. The first impression a buyer gets is what they see driving up to your home. Work to make this the best impression possible. Do let me know if you have suggestions about how we can better market your home. Do remember that I will be working and marketing your home until it is SOLD. Don t ever hesitate to call me if you have any questions, comments or concerns. Selling your home is my number one priority. 11

12 On The Average Buyers Inspect 12 Homes Before Deciding. That Means 11 Other Homes Are Competing Against Yours! 12

13 Receipt As the: Designated agent of Seller Designated agent for buyer Other I HEREBY ACKNOWLEDGE RECEIPT OF THE FOLLOWING: RE: SELLER: BUYER: PROPERTY: (SIGNATURE) (PRINTED NAME) COMPANY DATE: TIME: 13

14 HOMEOWNERS ASSOCIATION INFORMATION Please provide us with the following information if your property is subject to a Homeowner s Association. Name of Association: Contact Name: Address: Phone: Fax: $ Annual Dues OR Is there a monthly regime fee? $ Covers period from 20 to 20 Is there an HOA Transfer fee when a home sells in your subdivision? If so how much? Are there any upcoming assessments? IF THERE ARE NO MANDATORY HOMEOWNER ASSOCIATION DUES, PLEASE PRINT YOUR NAME AND SIGN BELOW. Please print your name Date Signature Please print your name Date Signature 14

15 UTILITY INFORMATION WORKSHEET ADDRESS: # OF PEOPLE LIVING AT HOME: CHILDREN: THERMOSTAT SETTING SUMMER: WINTER: PHONE COMPANY: VENDOR MONTH YEAR ELECTRIC GAS WATER TRASH January SECURITY SYSTEM February March April May June July August September October November December Total Average