BOUTIQUE HOTEL SOLUTIONS

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1 BOUTIQUE HOTEL SOLUTIONS WEBER DEVELOPMENT GROUP Develop Design Build

2 BOUTIQUE HOTEL INDUSTRY $ 6.3 Billion in Revenue $ 1.1 Billion in Profits If your plans call for 5.6 demanding attention to infinite details and efficient and effective collaboration, let us show you how we can help. % Annual Growth (10-15 Years) WEBER DEVELOPMENT GROUP is uniquely structured to streamline the process of developing a Boutique Hotel concept from start to finish. 5.9 % Annual Growth (15-20 Years)

3 Whether you re planning to roll out a new Boutique Hotel concept, wishing to expand your existing presence, or simply need help refreshing your existing brand, we can help. WEBER DEVELOPMENT GROUP is a team of seasoned real estate developers, financial analysts, architectural designers, artistic designers and fabricators, construction managers and general contractors. We are focused on the Boutique Hotel industry, but also service resorts and other hospitality-related property types. Boutique Hotels are an EXCITING and GROWING segment of the hospitality market, and developers and investors are realizing that NOW is the time to take advantage of this growth. We believe creating a memorable, positive EXPERIENCE is the main ingredient necessary for the success of any Boutique Hotel. We understand today s travelers are far more demanding, and they ve come to expect more than just comfort and convenience when choosing their place to stay. They expect a unique property which provides them an engaging, customized, personal level of service which allows them to feel pampered and special. We believe this begins long before the guest checks in, and actually starts as early as the initial site selection, and when the design concepts are being sketched and the finishes and amenities are being finalized. WEBER DEVELOPMENT GROUP is poised and ready to assist and guide through all aspects of this multi-faceted process. We understand what it takes to develop (and introduce) a new concept into the marketplace, as well as refresh an existing, tired brand, and our team of experts can work with you as little or as much as you desire. We understand you may not need us for everything, so our services can be selected ala carte, or as an all-inclusive approach... whatever works best for you. Our desire is to help you create a concept in which you re immensely proud and delighted.

4 EXPERIENCE MAKES ALL THE DIFFERENCE We know hospitality Our consistent, focused, and specialized strategy enables us to be flexible and adaptive to the ever-changing financial and hospitality environments. We leverage our deep industry-wide relationships to build a strong network of investors, lenders and other pertinent partners, to successfully mitigate risk, all while creating solutions which create long-term value. We know real estate This means our top-down and bottom-up approach to market research, site analysis, facility design, RevPAR metrics, design and construction are all structured to mitigate risk and volatility and drive value-creation. We know design WEBER DEVELOPMENT GROUP is uniquely structured to streamline the process of developing, constructing and renovating Boutique Hotels. No matter how large or small your plan, we can handle it. We ll be your single point of leadership, your single source of contact, and your single source for accountability throughout the entire process. We know construction If your plans call for demanding attention to infinite details and efficient and effective collaboration, our team can help. START CONCEPT ASSESSMENT Consulting Site Analysis Feasibility MODELING & ECONOMICS Site Value Enhancement Financial Services Economic Modeling FINANCIAL FEASIBILITY & RISK ASSESSMENT Segmentation Studies Risk Mitigation REO Assessment

5 MASTER PLANNING Development Services Regulatory Services Licensing Services ARCHITECTURAL Interior Design Brand Development Story Narrative CONSTRUCTION Project Management Estimating Construction Documents FINISH

6 SERVICES DETAILED Modeling: Economic - Financial - Demographic Statistical and Timeline We ll build abstract representations of the current financial and economic climate. This will encompass many things, but will ultimately allow us to create a series of hypotheses about the behavior of markets into measurable predictions. Market: Drive Time and Segmentation Studies Identifying and examining the habits of different groups of purchasers in specific markets will be the focus here. We ll identify the key segments of a geographical area then assess the area s tolerance for willingness to pay premium price for lodging, then identify those services and amenities which are desired. Consulting We provide consulting on new hotel developments, renovations, acquisitions and existing properties. To assure a positive return on your investment, our consulting services are customized to your needs. Site Analysis Site analysis involves the evaluation of a piece of ground in relation to the development program, its environmental impact, and impacts on the community and adjacent properties and project budget and schedule. It identifies environmental, program, and development constraints and opportunities, and ultimately forms the essential foundation for a cost-effective, environmentally sensitive and rational approach to project development. Project Development Feasibility This is the first development stage undertaken after determining the reasons and benefits for undertaking the project. This will consist of various studies, and an initial project outline will be defined. Identifying the most significant risks is critical, and also the best time to identify where value can be added. Site Value Enhancement This is the multi-disciplined task of bringing undeveloped or under-developed real estate to a developable state. We will objectively assess your site, looking for any problems, challenges or opportunities associated with it. Following our assessment, we ll prepare a development plan and strategy for its implementation. Financial Services Bank / Private Equity / Incentives (TIF, NMTC, Historic and Hot Zone Tax Credits, etc.) Our team executes strategic, integrated and comprehensive financial services for each of our clients, helping them make informed real estate decisions. We re experts at securing hotel financing, from equity capital for joint venture opportunities to debt financing, as well as securing TIF and various tax credit dollars. Our team will handle the entire process, navigating the banking and financial community to negotiate your very best deal.

7 REO Assessment / Disposition Our team can market and manage Real Estate Owned (REO) portfolios held by government agencies, financial institutions, servicers and clients. We re experts at providing full-service, turnkey asset management. We can design a disposition strategy which minimizes hold time and maximizes return. We provide expertise in all areas of REO assessment / disposition, including property preservation and protection, inspection and assessment, valuation, asset management, marketing, reporting, title review and closing. As Dutch Architect, Aldo van Eyck, once said, Whatever space and time mean, place and occasion mean more. This is our goal. Regulatory Services We will handle the numerous details associated with regulatory and licensing services, such as: inspection support services, licensing information, violation enforcement, plan review, general conditions and standards. Developer Services Our team is able to recognize potential in available land sites for later development, as well as secure financing for your proposed facility. We will lead you through the entire process of purchasing the land and developing your site, designing the perfect building for your site, then manage the construction of your building, all while closely monitoring budget and timeline.

8 Master Planning Our master planning teams encourage the exchange of ideas between all disciplines involved to reach the most streamlined, cost-effective result. WEBER DEVELOPMENT GROUP is uniquely structured to streamline the process of developing. Our solutions are based on a clear understanding of core facts, client aspirations, site opportunities and constraints, economic thresholds, and the evolution of policies and regulations against the project timetable. Architectural / Interior Design Services Our team consists of an amazing group of seasoned and highly talented architects and designers with experience in not only hotel and resort development design, but also in museum and exhibit design, amusement and waterparks, zoos, luxury and multi-family housing and revitalization of the urban core. Brand / Theme Development Having worked with numerous national thematic companies, such as: Disney, Nickelodeon, Crayola, Lego, Paramount, Mercedes-Benz, Six Flags / Premier Parks, etc., we understand the value and critical importance of having a strong brand identity. Story Narrative Development Working in unison with Brand / Theme Development, our creative team are masters at weaving a story around any topic of interest you may have or wish to incorporate into your project. Our experience shows this is always favorably received by the guests.

9 Construction Project Management The key to any successful project is having skilled and knowledgeable management in place. We maintain a culture which places high value on critical thinking, open communication, and a willingness to invest early in good planning. Our process is to continually look ahead to see the big picture and evaluate the path of our progress as we perform our work. Construction Scheduling The schedule is a critical component to the success of your project, as it will identify and organize your project s tasks into a sequence of events which then create the management plan to allow us to understand our resources, constraints and risks. Our team is able to calculate the critical path we need to take in order to successfully complete your project in the shortest amount of time. Cost Estimating / Preliminary Budgeting Our in-house estimators will prepare a detailed take-off for your project, including hard bids from at least three qualified subcontractors in every trade. We provide full disclosure on our pricing and our fees, so you will see where every dollar is going. Construction Document Preparation We will prepare all necessary construction documents, bid forms, pre-qualification criteria, plans and specs, etc. General Construction We are a fully licensed and bonded general contractor, and we work hand-in-hand with our in-house architectural design team, and our client, from day one in a true Design-Build relationship. This is a great advantage to our client, as we can simultaneously price what is being designed to ensure we re providing the most accurate cost estimates, and are staying within our client s budget. Oftentimes, our site work construction can begin while the final design work is being completed saving you valuable time. Depending on the size of your project, this time savings can be as much as a few months. Every detail matters. Our team is dedicated to excellence, unique design, and maximum profitability. Signage Signage is one of the more visual aspects of your brand, so it s critical that it be well designed and appropriate for your business. Colors and content are important. Signs need to be easily read by potential customers in the normal flow of traffic, usually a timespan of only 5 to 7 seconds. Our creative design team can provide renderings of optimum signage visibility for your specific building and site. And, we ll handle all permitting requirements as well. Specialty Design / Fabrication We love the creative aspect of our work, and we believe our talents can contribute heavily in the success of a project. We re experts at crafting designs for a themed element of a lobby, crafting a mascot for the entrance of the facility, or simply creating some unique and unusual element to help differentiate you from everyone else.

10 Tom Weber President Tom is a 30+ year veteran in the design and construction industry. His experience includes a variety of environments, ranging from multi-family housing and commercial construction, to highly branded and themed environments all across the world. Tom manages the daily operations of our Architectural Design and Fabrication Divisions. Donald Weber, AIA Vice President Donny is a 30+ year experienced architect, business owner and artist, whose extensive international and domestic experience has positioned him to become a frequent lecturer on the subject of positive ROI impact as a result of having a properly branded program. Donny leads our Development Division and is instrumental in the structuring and programming of various joint venture opportunities.

11 Joe Argabrite, AIA Director of Architecture Anita Massey, MBA Director of Marketing and Sales Greg Solomos Bellwether Enterprise Joe is a 30+ year proven Senior Architect whose career has spanned a variety of industries, including hotel and resort development, luxury and multi-family housing, urban core revitalization, master planning, museum and exhibit design, amusement and water parks, and commercial construction. He s expert at developing a brand experience through a tapestry of concepts, images and designs. Anita is a 25+ year seasoned professional, specializing in international marketing, strategic planning and business development. As part of securing new business opportunities for the firm, she conducts market research and analysis to benchmark competitive positioning within various industries. Brand development, market plan development, and trademark registration are also points of her responsibility. Greg is a 30+ year commercial real estate veteran. Manager of the Kentucky operation for Bellwether Enterprise Real Estate Capital, with 26 offices located throughout the U.S. Bellwether currently services over $10 billion in commercial real estate assets, and over $4 billion of new loans, joint ventures and commercial real estate transactions annually. Bellwether is very active in hospitality lending and, through its specialized lending group, has placed over $1 billion of loans on hotels and resorts throughout the country.

12 BOUTIQUE HOTEL SOLUTIONS Do your plans call for demanding attention to infinite details and efficient and effective collaboration? Let us show you how we can help. WEBER DEVELOPMENT GROUP Anita Massey Director of Marketing and Sales (502) (812) webergroupinc.com