Capital Markets Day 2018

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1 Capital Markets Day TOKMANNI CMD

2 Tokmanni today #1 1 million MEUR 3,420 General discount retailer in Finland Customer visits per week Stores in Finland Revenue % growth in 1-9/2018 Employees 2 TOKMANNI CMD

3 3 FOCUS 2018: CUSTOMER CONFIDENCE

4 Tokmanni story Head office, central warehouse, central supply chain management 2008 Nationwide store network reach One brand 2015 IPO Consolidation of seven independent general discount retailers Shanghai sourcing office together with Europris 4 TOKMANNI CMD

5 Tokmanni like-for-like customer visits development 0.2% -0.4% -0.1% -1.0% -1.4% TOKMANNI CMD Sources: Tokmanni Group Oyj annual and quarterly reports

6 Tokmanni revenue development Tokmanni revenue development-% Tokmanni like-for-like revenue development-% 3.0% 3.3% 2.9% 2.7% 2.7% 0.0% -0.3% -0.6% -0.1% % 6 TOKMANNI CMD Sources: Tokmanni Group Oyj annual and quarterly reports

7 Improving Tokmanni s customer confidence 7 TOKMANNI CMD

8 Smart shoppers are overemphasized and price insensitives underemphasized in Tokmanni s customers 57% Whole population Tokmanni s customers Smart shoppers Compares always prices and buys the biggest part on discount or on sale 45% Sale and discount addicts Buys the biggest part on discount or on sales but doesn t actively compare prices 33% 31% Price insensitives Does not often compare prices and sale or discounts are not motivators 18% Price comparers Compares always prices but sale or discounts are not motivators 9% 4% 3% Smart shoppers Sale and discount addicts Price insensitives Price comparers 8 TOKMANNI CMD Note: Tokmanni s customers = Customers that frequently visit Tokmanni Sources: TNS Mind 2018

9 Unbeatable prices in destination categories and products 914 TOKMANNI CMD

10 Wider assortment in destination categories TOKMANNI CMD

11 Renewing store concept in destination categories 16 TOKMANNI CMD

12 Stronger marketing TOKMANNI CMD

13 Quarterly incentive program for the whole Tokmanni personnel 13 TOKMANNI CMD

14 Tokmanni like-for-like customer visits development 2.7% 0.2% -0.4% -0.1% -1.0% -1.4% Q1-Q3/ TOKMANNI CMD Sources: Tokmanni Group Oyj annual and quarterly reports

15 Tokmanni revenue development Tokmanni revenue development-% Tokmanni like-for-like revenue development-% 9.9% 5.9% 3.0% 3.3% 2.9% 2.7% 2.7% 0.0% -0.3% -0.6% -0.1% -1.3% Q1-Q3/ TOKMANNI CMD Sources: Tokmanni Group Oyj annual and quarterly reports

16 Tokmanni s Capital Markets Day Disclaimer This presentation has been produced by Tokmanni Group Oyj for Capital Markets Day. Tokmanni Group Oyj does not accept any responsibility to anyone for the information contained in this document. Tokmanni Group Oyj has indicated within this document the sources of the information presented but have not established the reliability of those sources. Tokmanni Group Oyj assumes no liability for the contents, possible errors and/or omissions in this presentation. This presentation does not constitute recommendations as to whether any stakeholder should proceed with any of the conclusions presented in the document. Consequently, Tokmanni Group Oyj assumes no liability for any investment-decisions that any stakeholder or organization may undertake for which decisions information in this presentation may have been used. The European general discounter review performed by us has been restricted as regards the scope, time and the material and information available to Tokmanni Group Oyj. The presentation shall not be copied, quoted or referred to, in whole or in part, without Tokmanni Group Oyj s prior written consent. 16 TOKMANNI CMD