The 7 best tips for more bookings on the Internet

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1 The 7 best tips for more bookings on the Internet

2 Tips for successful advertising of holiday homes 1. High Quality Pictures There is no second chance to make a first impression! Potential guests are primarily interested in appearance, condition and location of a holiday home and therefore take a very close look at the pictures in an advertisement. Varied motives should be used, in order to obtain a positive general impression. Expressive and high-quality pictures say in this case more than thousand words - is the vacation home not convincing on this point, the potential guest will leave the offer immediately. 2. Detailed and Interesting Description If the pictures are convincing, potential guests take a closer look at the description in the advertisement. Here it is important that the advantages of your holiday home are highlighted in detail but not too long. Special equipment features help to stand out from the competition and give potential guests one more reason to make a booking enquiry. You can also score points with tips on sights and excursions in the surrounding area. Do not leave the possibility untried to design the description of your holiday home also as a sales pitch. Because that s what it s all about. Place a call to action at the end of your sales pitch.

3 3. Quick Response Time Booking enquiries from potential guests should be answered as quickly as possible. It is very common that booking enquiries are asked to several different hosts at the same time. If the guest is waiting too long to answer, the potential guest may have already booked elsewhere. Some online portals offer hosts a so-called SMS service. This means that hosts receive an SMS notification as soon as an booking request is made from a booking portal on which they advertise their holiday home. However mentions that the majority of guests prefer an instant booking system. This is the fastest and most comfortable solution for you and the guest. General questions about accommodation should of course continue to be answered promptly. 4. Transparent Prices Potential guests want to know exactly what they have to pay for a holiday in their dream holiday home. Long price lists with many additional costs (i.e. cleaning costs) are intransparent and act as a deterrent. The rental prices should be clear and easy to understand.

4 5. Current Occupancy Calendar A well-maintained occupancy calendar is important so that potential guests can see at a glance whether the desired accommodation is still available at all. If the occupancy calendar is not maintained, potential guests must take up additional contact with the host - a hurdle with which many potential guests jump off and decide for another vacation home. The majority of guests prefer an instant booking system. 6. Visibility / Traceability It is essential to be found well. Either via your own website or via the well-known booking portals. For your own website there are various ways to be found well. On the one hand this happens via SEO techniques (seach engine optimazation) or via paid traffic (paid per click advertising). Where paid traffic is easier to implement, whereas SEO represents a long-term investment and is associated with high costs. This variant is also susceptible to changes in the search algorithm (i.e. Google of Bing) and therefore not recommended for short-term success. The above points 1 to 5 are crucial for the findability in Google and the booking portals. For you as the host, it is extremely important to ensure that these points are well implemented.

5 7. Traffic The easiest way to generate relevant traffic is a so-called Channel Manager. With such a system it is possible to be bookable via an account on various booking portals at the same time. Points 1-5 are also crucial here. Convrent offers an easy way to use such a Channel Manager. Contact us now for a free strategy call on. I would be happy to advise you on the implementation of all points and the marketing of your holiday home property. Robert Simon The Holiday Home Rental Sales Strategist robert.simon@convrent.com Convrent a division of Simon & Simon Real Estate ohg Carl-von-Ossietzky-Str Freiburg Germany Contact: robert.simon@convrent.com Company Registration Number: Amtsgericht Freiburg HRA Controlling Authority: Amt für öffentliche Ordnung Basler Straße Freiburg Germany According to article 34c trade regulation act General Manager: Robert Simon and Bernhard Simon VAT vid: DE