(Directorate of Distance Education) #$%&' ( ) *+,-

Transcription

1 !" (Directorate of Distance Education) #$%&' ( ) *+,-!"# $% "%& ' (# & )*#&' &$#$"" ' +', # - './ Note: Answer all the Five sub-questions and each sub-questions carries 2 marks. Answer to each sub-question shall be in not more than six sentences. 5 X 2 = a) Define Marketing. b) What is macro environment? c) What is corporate marketing? d) Define Marketing Audit e) Define Consumerism. '.0 Note: Answer any Three of the following questions and each question carries 10 marks. Answer to each question shall be in not more than five pages. 3 x 10 = Explain the importance of marketing research in the present business world. 3. What do you mean by new product development? What are the factors that contribute to the success or failure of new product? 4. Critically examine the role and relevance of different influencing factors on pricing decisions. Contd..5

2 " 5. Define Market Segmentation. Explain the different bases for segmentation of market for consumer goods. 6. Define Product Life Cycle. Describe how marketing strategies differ from one phase to another of PLC. '. Note: Answer any Two questions and each question carries 15 marks. Answer to each question shall be in not more than eight pages. 2 x 15 = Define services. Trace out the reasons for recent growth of services market. 8. Write an analytical note on Marketing Performance. 9. Discuss the management of product support services. ' + - a. This section is only for the students of New Scheme with 20 internal assessment marks b. Answer any One question and it carries 10 marks. Answer to the question shall be in not more than five pages. 1 x 10 = Write an explanatory note on consumerism in 21 st century. 11. How do micro environmental factors affect marketing polices, decisions and strategies * * * * * * *

3 !" (Directorate of Distance Education) #$%&'!( ) * +,,-.!(& * /(0!"# $% "%& ' (# & )*#&' &$#$"" ' +', # - '!12 Note: Answer all the Five sub-questions and each sub-questions carries 2 marks. Answer to each sub-question shall be in not more than six sentences. 5 X 2 = a) Who is an opinion leader? b) How is attitude measured? c) What is Product Perception? d) What are the methods of determining sample size? e) Define social class. '!1/ Note: Answer any Three of the following questions and each question carries 10 marks. Answer to each question shall be in not more than five pages. 3 x 10 = Explain the Engel-Balckwell model of consumer behaviour. 3. Elucidate the relationship between MIS and Marketing research. 4. Describe the process of market and sales analysis research. 5. Critically evaluate the external determinants of buying behavior. 6. Explain the role of opinion leaders in the firm s promotional strategy. Contd..2

4 '!1 Note: Answer any Two questions and each question carries 15 marks. Answer to each question shall be in not more than eight pages. 2 x 15 = Explain the different methods of primary data collection. 8. A movie producer is bringing out a new movie..in order to map out his advertising campaign, he wants to determine whether the movie will appeal most to particular age group or whether it will appeal equally to all groups. The producer takes a random sample from persons attending preview of the new movie and obtain the following results. Particulars Age group (Years) Under & over Total Liked the movie Disliked the movie Indifferent Total What inference will you draw from this data? 9. Explain the stages in consumer decision making process. '!+ - a. This section is only for the students of New Scheme with 20 internal assessment marks b. Answer any One question and it carries 10 marks. Answer to the question shall be in not more than five pages. 1 x 10 = Construct a questionnaire to study the post-purchase behavior of a consumer after the purchase of perfumes. Assume your own city as your study area. 11. Describe the ethical issues relating to marketing research. * * * * * * *

5 !"# (Directorate of Distance Education) $%&'(!) * +,---./!++/'0+!"# $% "%& ' (# & )*#&' &$#$"" ' +', # - (!1/ Note: Answer all the Five sub-questions and each sub-questions carries 2 marks. Answer to each sub-question shall be in not more than six sentences. 5 X 2 = a) What is meant by convenience goods? b) What is product positioning strategy? c) Define agricultural marketing. d) What is a speciality agricultural product? e) What do you mean by rural marketing? (!12 Note: Answer any Three of the following questions and each question carries 10 marks. Answer to each question shall be in not more than five pages. 3 x 10 = What are major functions of distribution channel? Explain. 3. Define agricultural input. Explain the types of agricultural inputs. 4. Explain the role of Government of India in the development or strengthening of Agricultural Marketing Infrastructure, Grading and Standardization. 5. Discuss the essential traits required for rural sales person. 6. Discuss the role of co-operative marketing in promoting agricultural marketing in India. Contd..2

6 # (!1 Note: Answer any Two questions and each question carries 15 marks. Answer to each question shall be in not more than eight pages. 2 x 15 = Describe the classification of agricultural market based on frequency, type of product, function and location. 8. Explain the problems and prospects of agricultural marketing in India. 9. Read the following case carefully and answer the questions given at the end of the case. Shakti is HLL s rural initiative, which targets small villages with population of less than 2000 people. It seeks to empower underprivileged rural women by providing income-generating opportunities, health and hygiene education through the Shakti Vani programme, and creating access to relevant information through the ishakti community portal. Shakti is a pioneering effort in creating livelihoods for rural women, organized in Self-Help Groups (SHGs), and improving living standards in rural India. Started in 2001, Shakti has already been extrended to about 50,000 villages in 12 states- Andhra Pradesh, Karnataka, Gujarat, Madhya Pradesh, Tamil Nadu, Chaatisgarh, Uttar Pradesh, Orissa, Punjab, Rajasthan, Maharashtra and West Bengal. The respective state governments and several NGOs are actively involved in the initiative. Shakti already has about 13,000 women entrepreneurs in its fold. A typical Shakti entrepreneur earns a sustainable income of about Rs 700 Rs 1,000 per month, which is double their average household income. Shakti is thus creating opportunities for rural women to live in improved conditions and with dignity, while improving the overall standard of living in their families. In addition, it involves health and hygiene programmes, which help to improve the standard of living of the rural community. HLL s vision for Shakti is to scale it up across the country, covering 100,000 villages and touching the lives of 100 million rural consumers by Shakti Vani is a social communication programme. Women, trained in health and hygiene issues, address village communities through meeting at schools, village Contd..3

7 baitahaks, SHG meeting and other social fora. Shakti, the Internet-based rural information service, has been launched in Andhra Pradesh, in association with the Andhra Pradesh Government s Rajiv Internet Village Programme. ishakti has been developed to provide information and services to meet rural needs in medical health and hygiene, agriculture, animal husbandry, education, vocational training and employment and women s empowerment. The vision is to have 3,500 kiosks across the state by Questions: a. How does the Shakti play pivotal role in empowerment of rural women entrepreneurs? b. Discuss the role of Government in successful carrying of schemes in relation to rural women entrepreneur development. (!,. a. This section is only for the students of New Scheme with 20 internal assessment marks b. Answer any One question and it carries 10 marks. Answer to the question shall be in not more than five pages. 1 x 10 = Discuss the causes for personal selling in rural market 11. Explain in detail the classification of agricultural products. * * * * * * *

8 !"# (Directorate of Distance Education) $ %&'()*! +$, -! "#$ %& # &' ( )$ ' *+ $'( '%$%# # (,( - $. )!./ Note: Answer all the Five sub-questions and each sub-questions carries 2 marks. Answer to each sub-question shall be in not more than six sentences. 5 X 2 = a) What do you mean by Services? b) Define Service Quality. c) What is Service Market Segmentation? d) What is meant by Physical Evidence in Service Marketing? e) What do you mean by CRM? )!.0 Note: Answer any Three of the following questions and each question carries 10 marks. Answer to each question shall be in not more than five pages. 3 x 10 = Consumers often exhibit distinctive behavioral patterns in relation to purchase of service. Discuss. 3. Discuss the pricing strategies applicable for services with suitable examples. 4. Critically evaluate the GAP model of service quality. 5. What is service positioning? Explain the different service positioning strategies. Contd..2

9 # 6. State the reasons for the growth of the service sector. List out the key service business in India and their contribution to the growth of the sector. )!. Note: Answer any Two questions and each question carries 15 marks. Answer to each question shall be in not more than eight pages. 2 x 15 = Traditional marketing is also applicable to services. The only difference is that it has to be applied to the service sector. Comment. 8. Define Service component mix? Explain the components of the marketing mix. 9. Define CRM. Explain the CRM practices of a service organisation of your choice. ( )!% a. This section is only for the students of New Scheme with 20 internal assessment marks b. Answer any One question and it carries 10 marks. Answer to the question shall be in not more than five pages. 1 x 10 = Examine the guidelines for the development of physical evidence strategies 11. Explain the market for educational services and the marketing approaches of educational institutions. * * * * * * *

10 !" (Directorate of Distance Education) #$%&'!"# $% "%& ' (# & )*#&' &$#$"" ' +', # - ( )* Note: Answer all the Five sub-questions and each sub-questions carries 2 marks. Answer to each sub-question shall be in not more than six sentences. 5 X 2 = a) What are channel strategies? b) Define Global Corporations. c) Identify the marketing support agencies in global markets. d) What do you mean by market dynamics? e) Define Values. ( )+ Note: Answer any Three of the following questions and each question carries 10 marks. Answer to each question shall be in not more than five pages. 3 x 10 = Discuss the major functions performed by global market agencies. 3. Briefly explain the control and administrative system in place to monitor international marketing activities in India. 4. Describe the functions of Logistics and Channel Mangers in promoting Global Trade. 5. Explain how cross cultural values influence International Market Dynamics. 6. Explain the important factors considered while selecting international markets. Contd..2

11 " ( ) Note: Answer any Two questions and each question carries 15 marks. Answer to each question shall be in not more than eight pages. 2 x 15 = All global markets are not conducive for trade. Elucidate with suitable examples. 8. What are the major challenges faced by international trading houses? Discuss. 9. Assuming yourself as a manager of Export Oriented Company, design an appropriate control and administrative systems for managing multinational business activities of your business. & ( $ a. This section is only for the students of New Scheme with 20 internal assessment marks b. Answer any One question and it carries 10 marks. Answer to the question shall be in not more than five pages. 1 x 10 = Discuss the ethical and social issues faced by contemporary marketing managers. 11. Explain the different types of transfer price determination. * * * * * * *