Social Media Marketing. ACCORD Corporation Bridgette Winicki

Transcription

1 Social Media Marketing ACCORD Corporation Bridgette Winicki

2 Outline General Information Getting Started Different Social Media Accounts Benefits of using How to Create an Account for it Getting the Best Results from your Social Media Increasing your Following (Followers) Other Social Media Platforms Do s and Don t s

3 General Information Social Media allows you to connect with others, share information, and use the applications for marketing purposes (which is mostly FREE!!) A lot of people use social media daily As of 2017, approximately 81% of the U.S. population uses some sort of social media Almost 9/10 businesses use social media for marketing purposes Increases brand awareness/recognition More inbound traffic Improves search engine rankings Creates higher conversion rates Betters your customer satisfaction

4 Getting Started Make a company/business address if you do not already have one Free accounts: G-Mail, Yahoo mail ( It is typically best to use your business s logo for your profile picture If you don t have one, then make one! Or find someone that can Creates brand recognition Find which social media site works best for you/your business

5 Facebook The #1 social media network in the world Facebook for Business Leverage the power of the internet to help grow your business/brand Helps connect you with more people Includes: Business pages Advanced social advertising platform Detailed analytical tools to measure success Increases your exposure to potential customers 1.19 BILLION Facebook users Free of charge to make a Facebook page Helps reach a targeted audience You can also make ads and direct them towards targeted customers

6 How To Create a Facebook Business Page ( Login to your personal Facebook, look to the left column for CREATE click the Page link Pick your purpose for the page and input your business s general information Add a profile picture (logo) and a cover photo that helps build brand recognition Share for your friends and colleagues to see! Gain a following For easy connection between social media accounts, try making a Facebook page with your business s

7 How to make a Facebook Ad Within Facebook, use ad creation in Ads Manager or Power Editor Click Create Campaign Choose an advertising objective click Continue Choose what you would like to advertise and then select your audience, budget, images and text Set your budget- Yes, a Facebook ad will cost money Daily Maximum Budget- Your ad runs until your maximum budget is met each day, for a prespecified number of days Lifetime Budget- Your ad runs continuously until a maximum amount is reached, or the advertisement end date arrives. What you pay for Cost Per Click (CPC)- the cost for 1 click to our website Average cost is $0.65 per click Cost Per Mile (CPM)- the cost for 1,000 impressions, or views of your ad

8 Twitter Allows you to give business update s quickly to your followers in 140 characters or less More widely used with the younger generation Good for quick responses, instant feedback, business updates/promotions, and other relevant information Monitor you brand s reputation

9 How To Create a Twitter Page ( Start with a new Twitter account Sign Up Enter a cell phone number for account security and validation verify account Personalize page to your business s desire Profile Picture (logo) Wallpaper Add businesses information Try following other local businesses for support and networking possibilities Start tweeting about your business!!

10 Instagram Instagram is a social media site that lets you share pictures and videos to your following audience Lets you connect with customers You can learn what people like by viewing pictures they have liked and what they share Reach new audiences Hashtags You can share your pictures to your other social media sites Can potentially help drive sales Send out exclusive promotions You can also create an ad (you pay for it)

11 How to Create an Instagram ( You can easily create an Instagram by logging in through your Facebook account Links them together! Keep note that Instagram works best when using the app on your smartphone Personalize page Add profile picture logo Add your business s bio (description, name, address) Start posting pictures or videos!!

12 Linked-In Linked-In is a great, free tool that allows you to follow and gain a following of people in more professional setting You can connect with other similar businesses or local businesses to gain more networking connections Helps to create more brand recognition Lets you create shareable content that can benefit your audience Great for introducing new products or services Differentiates your business from your competitors Helps you find job candidates when you need to hire

13 How to Create a Linked-In Account ( To create an account, you can login in with your business s Facebook profile Or create one from your Once created, you can start setting up a Company Page From here you can personalize your page Linked-In is a more professional social media site

14 Snapchat Snapchat is an application on your smartphone that lets you take pictures and videos and share them with your Snap contacts You can showcase new products Send out exclusive promotions Provide quick video answers to customer questions Show what it s like behind the scenes Stand out from your competition Not a lot of companies use Snapchat Note that Snapchat requires a smartphone with a camera

15 How to Create a Snapchat Account Download the Snapchat application Tap Sign Up Put your, or your business s, information Pick a username Make a password Verify your account/ Start gaining a following by adding your own friends and begin networking!

16 Yelp Go-to resource for millions of individuals There are 60 million registered users and over 20 million reviews posted on Yelp As of March 2015, Yelp had an average of 142 million unique visitors per month Customers can view your business s reviews and data without needing to have/make an account on Yelp Reviews from Yelp can be viewed as more trustworthy Relatively easy to use and navigate through Some customers expect to find businesses on Yelp, helps with credibility You can track and use metrics within your Yelp dashboard

17 How to Create a Yelp Account ( Might be a good idea to look at your competitors, get familiar with the layout Complete a business profile Make a fully featured profile so visitors can obtain any/all info they seek Fill out your name and category- Make sure to spell it correctly!! List a detailed address and phone number-make sure to update accordingly if any changes are made Include a link to your business s website (if you have one) Add good quality photos Add any additional important information that is relevant

18 Google Reviews What customers will see from a Google search of your business Displays the ratings and number of reviews Shows essential information of your business Location Hours of operation Phone number The businesses with the best ratings and reviews will show at the top of the list Must be verified businesses with Google Lets you monitor your reviews

19 How to get Google Reviews (Google +) ( The first step is to verify your business by creating a Google + page Verify by calling the number provided by Google If you do not have a G-Mail account for your business then you will need to make one Ask your customers for reviews! Negative experiences are more likely to inspire reviews than positive ones Let your customers know the huge contribution they are making by writing a good review Sweeten the deal by offering discounts to your customers that show proof of having reviewed your business Could potentially lead to better reviews in the future Promote your Google page on other social media sites to obtain more reviews

20 Benefits of Using/Keeping up with a Blog (WordPress, Blogger) Boosts search engine optimization search engines love fresh content Develops relationships with potential and existing customers You can answer any customer questions and obtain feedback Connect people to your brand Allows you to show a more personal side of your business When you take customer s opinions or complaints seriously and try to incorporate them, your customers will appreciate it Creates opportunities for sharing Every time you blog, you create the opportunity for your audience to share it with others Make sure to keep your blog s content fresh Try to post daily and reply to comments Try to have a posting frequency You can link your blog to your other social media accounts to create more traffic

21 Getting the Best Results from your Social Media Keep updating your content regularly Post at least 2-3 times per week Post engaging content for your viewers Advertise strategically Know who your target audience is Try to obtain more relevant fans Engage your customers, run targeted ads, link your social media accounts Have an offline marketing strategy Have positive in-store relationships! Stay updated by optimizing social media on your mobile phone/smart phone Use original pictures or free stock images (Pixabay, Getty Images) Do not pull images from an image search, i.e. Google search You can be charged for using the picture It is plagiarism if you do not have permission to use the picture

22 Increasing your Following (Followers) Prioritize the social networks where your targeted customers are likely to be Focus on the networks were your target buyers spend time Optimize your social profiles Choose identifiable usernames, upload recognizable photos, include clear descriptions of your business If you have a website, use a trackable link Promote your social presence everywhere Cross promotion Add social sharing buttons to all your content Allows your followers to share your content with their other followers! Share useful, valuable content You want to make your accounts worth following 80/20 rule: 80% of content posted should be helpful and valuable, 20% can be self-promotional Post a variety of content Post a lot of compelling visual content Interact with your followers and anyone who mentions you ENGAGE IN INTERACTIONS Find, follow, and build relationships with people in your industry Your competition can be your friend too! Or if you are not tech savvy, you can hire a dedicated social media manager

23 Social Media Dashboards Social media dashboards are a social media management tool that individuals or companies can use to coordinate a social media presence across multiple channels and accounts, through a single interface Free Dashboards: HootSuite, SumAll, Buffer Allows you to track your competition Helps with time management Better scheduling and auto-responses You can see how effective each post is Lets you know if your traffic is coming from social sources

24 Other Social Media Platforms YouTube Pinterest Tumblr Vine Skype Google+ Vimeo Periscope WordPress Blogger Reddit Flickr Etc.

25 Do s Interact with customers Try multiple types of social media Make it searchable if they can t find you, you don t get their business! Keep calm in a crisis Customize your content Don t let just anyone represent your brand Don t s Ignore your audience Talk to automated responses (Robots) Disagree with your audience You cannot take things back once it is posted online Leave your accounts unattended (having too many) Take your relationship to the next step You want new clients, not exactly new friends

26 What Social Media site is best for your Business? Facebook- Good for everyone! Facebook has the most users than any other social media site. Best to post 1-3 times per day Twitter- Good for businesses that can post multiple times per day, typically targets a younger demographic Instagram- Good for businesses that only want to post about once a day. Benefits businesses most that deal with lifestyle, food, fashion, personalities, or luxury brands LinkedIn- Good for business to business interaction, recruiters, and job-seeking individuals. Post frequency should be about 2-4 times per week Snapchat- Targets a younger demographic, typically for posting a couple times a day Google + (Reviews)- Good for companies that are already on other major social networks. Should typically aim for 1-2 reviews a day Yelp- Good for business to business, brick-and-mortar outlets, reviewers, and bloggers. Post whenever business information changes