INTRODUCING. So Comfortable, You ll Never Count These Guys Again

Transcription

1 INTRODUCING So Comfortable, You ll Never Count These Guys Again

2 Driving industry growth through A Serta Exclusive Industry First! Turn-Key Program with NO cost to you! Customers Earn up to $1000 toward their next mattress! Why Serta VIP Rewards? Grow your sales today with the promise of valuable rewards! Accelerate repurchase cycles - consumers have financial incentive to replace beds faster Drive additional sales - apply discounts to buy other beds for their homes Keep your store top of mind with your customers Featured in Serta National Advertising starting Memorial Day! How does Serta VIP Rewards work? Customer purchases a qualifying icomfort or iseries bed Customer must register for the program on line, including indicating where they purchased their bed Customer earns $100 per year up to $1,000 toward a new mattress Can redeem first $100 early as 120 days on mattresses $999+ Combine yearly rewards up to $1,000 at a time on mattresses $1,999+ All rewards 100% fulfilled by Serta via mail-in rebate - no expense to you! Ongoing communications with special partner discounts and offers All messages to customers will contain your retailer information! What you need to do... Order in-store materials and display Feature Serta VIP Rewards drop-ins in your advertising Use Serta VIP Rewards as a closing tool Make sure your website information is up-to-date on Serta s dealer locator so you can take advantage of mentions in your campaigns What Customers are saying: It makes a customer feel like they want to keep them as a customer for life. - Steven B. I like how the longer you have the bed, the more money to put towards a new purchase. - Colleen R. Source: GfK Sociolog, Artwork for illustration only, actual creative may vary.

3 The Best Buy Seal and other licensed materials are registered certification marks and trademarks of Consumers Digest Communications, LLC, used under license. For award information, visit ConsumersDigest.com. ** Redemption on $999+ purchase after 120 days. May earn on multiple qualifying beds at once. Maximum redemption of $1,000 on $1,999+ purchase. Value of reward reduced by 50% for twin or full size. Part of registration includes customer agreement to receive marketing communications in exchange for earning rewards. If you opt out of marketing communications you will loose your points after 60 days. Retail Advertising Support - Print Feature Serta VIP Rewards drop-ins in your advertising Use Serta VIP Rewards as a closing tool Make sure your website icomfort information and iseries is up-to-date on Serta s Sleep dealer System locator by Serta Drop-in Choose Gel Memory Foam or Hybrid Technology - Serta makes it easy! NEW for 2014! Featuring Cool Action Dual Effects Gel Memory Foam + EverFeel Technology for up to [XX] s* EARN for up to [XX] s* NEW for 2014! A unique hybrid of dual-action gel memory foam and Serta s most advanced innerspring. for up to [XX] s* for up to [XX] s* Hot Buy Queen Mattress AS LOW AS LIMIT 2 PER CUSTOMER $ 299 new! Earn $100 per year up to $1,000 off your next bed! ** Plus, enjoy other program benefits including special offers! * Restrictions may apply. Offer may vary. Length of financing available may vary. See your sales associate [or dealer website.com] for details. Up to [XX]- Waived Interest, Equal Payments Required. 0% APR for up to [XX] months available. Promotional periods offered may vary. Interest will be charged to your account (at the standard, variable APR) from the end of the promotional period on the remaining balance if the purchase balance is not paid in full within the promotional period or if you make a late payment. Minimum monthly payments for this plan during the promotional period will be the greater of: the amount of the purchase divided by the number of months in the promotional period (rounded up to the nearest $1.00); or $5. Minimum purchase requirements may vary. Policies set by local retailer. See store for details. Excludes delivery and set up fees. Other charges may apply. Offer does not apply to Serta Adjustable Foundations, icomfort Pillows and other icomfort accessories. VArIABLE FIELDs In DIsCLAIMEr number of s FInAnCED AnD DEALEr WEBsItE InForMAtIon Must BE Input BY retailer FREE FREE FREE FREE Local Delivery In-Home Set Up Removal Bed Frame Full Page ROP Ad icomfort, iseries, fect Sleeper FSI (Produced by Color Ad) Serta Ad Support ROP Ad and Drop-In included on CD mailed to retailers week of 3/16/14. Also available online at For FSI Program, mailers will be available through Color Ad. To order, call (888) or Orders@gocolorad.com.

4 Retail Advertising Support - WEB s sent automatically - no cost to retailer Retailer mentioned in every Link to retailer website in every s keep you top of mind with customers Sample Partner

5 Retail Advertising Support - Display Order in store materials and display Use Serta VIP Rewards as a closing tool Make sure your website information is up-to-date on Serta s dealer locator Sticker/Cling Tent Card Serta Ad Support Submit order form from retailer marketing kit or visit to order

6 Refer-A-Friend A Serta Exclusive Industry First! Turn-Key Program with NO cost to you! Customers Earn up to $1000 toward their next mattress! Refer A Friend Program VIP Rewards member can refer-a-friend through online VIP Rewards portal Each referral will receive an exclusive and a valuable mail-in offer on their new purchase just for being referred. VIP Rewards member will earn an additional 100 points when their referral buys a Serta product. All tracking done through an internal online system Refer-A-Friend