SIGN ME UP! We hope that you enjoy, and wish you a wonderful fall season!

Transcription

1 IGN E UP!

2 SIGN ME UP! Welcome to the Fall 2015 edition of Sign Me Up! featuring the best ads of the season, each one chosen by Fluent s team of acquisition marketing experts. In the following pages, you ll see great examples of ads that were effective at getting users to sign up for newsletters, apply for special offers and savings, join loyalty clubs, and more. All of the brands featured in this book provide great examples of how to do customer acquisition the right way! We hope that you enjoy, and wish you a wonderful fall season!

3 1. HANDY Handy grabs the user s attention immediately with a compelling offer and a strong benefit statement at the center of the ad. There s no ambiguity here about the company s services or value prop. A simple 2-field lead form closes the deal for new sign-ups. $19 for a 2-hour home cleaning is pretty tough to beat. Who wouldn t give it a try for just filling out that short form? Brian Audley, Senior Account Manager, Ad Operations

4 2. L OCCITANE EN PROVENCE Companies that have a strong product should always lead with it in their ad creative. L Occitane En Provence really stands behind their product and offers two definitive proof statements here: that 95% of women recommend it, and that it is the best-selling anti-aging cream. A free trial like this really tells customers that a company believes that its product speaks for itself. It doesn t hurt that the satisfaction rate is 95% either! Raelene Li, controller

5 3. SHOE CARNIVAL Shoe Carnival uses a solid offer combined with an additional reward of 50 points to get users onboard with their Shoe Perks program. This one is a winner because it features simple creative that resonates well with their most valuable consumers. For a loyalty program, it helps to get a jumpstart on points from the initial signup. This one offers 50 points towards your first 200 and 20% off your first order just for signing up. Adam Koncz, Sales manager

6 4. HAMMOCK COAST, SC Vacation ads need to incite an emotion for the user a yearning for relaxation, for a break. This photo does a great job conveying that. The quiet beach and the soft tide spell serenity and calm, which is exactly what they re shooting for here. An effective vacation ad needs to make you want to visit that place. This one paints a great picture of relaxation and a break from reality for me. Amadou Sow, Marketing Manager

7 5. FABLETICS A notable celebrity mention usually helps drive interest, but a celebrity wearing the product in the ad creative is even better. Beyond that, there are a few simple things that make this one great: It highlights the attractive price and uses the wording VIP member to convey exclusive perks. $25 plus free shipping for an outfit designed by Kate Hudson?! Where can I get started? Kerry Sorenson, Campaign Manager

8 ABOUT FLUENT Fluent, LLC, a cogint company (Nasdaq: COGT), is an industry leader in people-based digital marketing and customer acquisition, serving over 500 leading consumer brands and direct marketers. Leveraging a massive reservoir of proprietary audience data, as well as millions of real-time survey interactions with consumers every day, Fluent enables advertisers to more effectively target and acquire their most valuable customers, with precision, at a massive scale. The company s headquarters is in New York City, with a satellite office in Washington, DC. fluentco.com I sales@fluentco.com I