Setting Your Salon Digital Objectives & Path. Chief & Sarah

Transcription

1

2 Setting Your Salon Digital Objectives & Path Chief & Sarah

3 Define your Intentions Fill Your Books Gain Following Local Global Creative Outlet Industry Recognition

4 Using Social Media to fill your Books Content Focus Must be Consistent Services you want to be known for The types of clientele you want to attract Tips & Tricks Get your bio up to speed! Geotagging posts and IG stories Hashtags on posts & IG stories Interacting on Community pages and posts Searching places nearby Searching community hashtags

5 What your IG Bio should Include Your name The name field in your bio is searchable! Use this opportunity to input your own tagline that describes what you want to be found for. For example: LA Barber Educator Colorist Your name your REAL name Your clients and future clients want to know you as much as you want to know them. Including your real name in your bio (if it isn t already in is the first step to this. Your location If you have setup your facebook page, you can input your address and this will pull through to your business profile automatically. Your credentials Your time to shine! Show off a bit. Your personal hashtags and any usernames that you also manage.

6 Gaining a Following: Local IT AIN T WHAT IT USED TO BE Do not get discouraged- over 60% of people who are professional influencers on Instagram are decreasing in following month to month. Decide whether you are an entertainer, an educator, or both. Tips & Tricks Start on Facebook first, include your location and contact information everywhere. Reposting and interacting with local businesses on both Instagram and facebook. Make people and brands feel special. Don t tag competing brands in a post. Respond to DMs and Comments- especially if they are questions. Show us something new Document rather than create- something that seems mundane to you could be a breakthrough for someone else.

7 Gaining a Following: Global IT AIN T WHAT IT USED TO BE Do not get discouraged - over 60% of people who are professional influencers on Instagram are decreasing in following month to month. Decide whether you are an entertainer, an educator, or both. Tips & Tricks Be consistent Almost 80% of posts are not seen due to the algorithm. Just. Keep. Posting. Start on Facebook first, find and add all of the large beauty pages. Add your pictures to Pinterest. Interact with all of the Repost pages on Instagram and Facebook. Like, comment, tag, repeat. Be Everywhere Buy your domain. Get a website. Have a Facebook Page. Have a YouTube channel. Host a podcast. Have a Pinterest Page. Wow Factor The average person looks at a post for seconds. In that time, your post has to make them like it enough to 1- click on your page and 2- hit the follow button. What sets you apart from every other stylist page online? Find what that is and hone in on it. You do not have to be good at everything.

8 Social Media as a Creative Outlet Makes you accountable Having social media as portfolio pushes you to create your best work because it is on display for the world to see. If you build it, they will come. Treat your page as if you have a million followers. Provide Value to them. Tips & Tricks Treat it as art Don t be afraid to experiment Ask for feedback from your followers

9 Industry Recognition Be Beyoncé Be great - at everything. Earn it. Provide value to others in your industry. Give props where they are due and credit when you are inspired. Tips & Tricks Posting Formulas, Diagrams and techniques for all to see, question and gain from. Tagging the brands you use and explaining why you use them. Be responsive- in answering questions, asking questions, commenting, messaging and reposting.

10 Fun Facts via Omnicore No one outside of Instagram and Facebook knows what the algorithm is. Posts with at least 1 hashtag get about 12% more engagement than posts without hashtags. Photos with faces get almost 40% more likes on average. 1 Billion monthly active users on Instagram. 500 Million daily Billion monthly active users on Facebook Billion daily. Average time spent on Facebook is increasing. Posts with locations get almost 80% more engagement.

11 Video Editing imovie Splice Quik Vont Video Capturing FiLMiC Pro Fun Apps Photo Editing Lightroom CC FaceTune PS Express & Photoshop Fix Photo Capturing ProShot ProCam 6 Graphics Canva Spark Post

12 Guided Q&A

13 Thank You!