Heart Centered Marketing for the Integrative Health Practitioner

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1 Heart Centered Marketing for the Integrative Health Practitioner 1

2 Intention for Today Challenge you to begin to be aware of how you, in fact how all human beings, really speak and listen and how you can take advantage of these rules to create breakthroughs in your life, personally and professionally. 2

3 Stuck, Stopped, Trapped An Exercise Here are just some of the ways stuck might show up for you: Stuck is when you can only see one way forward and it s not the route you want to take Stuck is when you have many options and the thought of choosing paralyzes you Stuck is when you know what to do but don t know how to begin Stuck is when you don t know what to do and you can t quite define the challenge Stuck is when you re doing it all on your own and it s wearing you out 3

4 Separating Your Past from Your Future Realm of ACTION PAST PRESENT FUTURE 2000 VSA Consulting Group, Inc. 4

5 Separating Your Past from Your Future Realm of HISTORY or KNOWLEDGE Realm of ACTION PAST PRESENT FUTURE 2000 VSA Consulting Group, Inc. 5

6 Separating Your Past from Your Future Realm of HISTORY or KNOWLEDGE Realm of ACTION Looks to PAST PRESENT FUTURE 2000 VSA Consulting Group, Inc. 6

7 Separating Your Past from Your Future Realm of HISTORY or KNOWLEDGE Realm of ACTION Looks to PAST PRESENT FUTURE Informs 2000 VSA Consulting Group, Inc. 7

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9 Separating Your Past from Your Future Realm of HISTORY or KNOWLEDGE Realm of ACTION Looks to PAST Vicious Loop PRESENT FUTURE Informs Leads to a past inadvertently filed in the future 2000 VSA Consulting Group, Inc. 9

10 The Vicious Loop What Happened Story 10

11 Separating Your Past from Your Future Realm of HISTORY or KNOWLEDGE Realm of ACTION Realm of POSSIBILITY Looks to PAST Vicious Loop PRESENT FUTURE Informs Leads to a past inadvertently filed in the future 2000 VSA Consulting Group, Inc. 11

12 Your Results Stem from your Filters Filters Thoughts Conversations Thoughts Conversations Results 12

13 Separating Your Past from Your Future Realm of HISTORY or KNOWLEDGE Realm of ACTION Realm of POSSIBILITY Looks to PAST Vicious Loop PRESENT FUTURE Informs ASSERTIONS, ASSESSMENTS EXPLANATIONS, JUDGEMENTS OPINIONS, ANALYSIS INTERPRETATION DEDUCTIONS, APPRAISALS REQUESTS PROMISES DECLARATIONS POSSIBILITIES COMMITMENT 2000 VSA Consulting Group, Inc. 13

14 What s Possible? An Exercise What are you interested in accomplishing that requires you to re invent yourself to accomplish it? What would you be committed to accomplishing if only it were possible? What s worth accomplishing so much so that it would be worth re inventing your whole self? The Last Word on Power, page 32 14

15 Heart Centered Marketing Overview Heart Centered Marketing Defining Your Client Your Marketing Plan Strategy & Objectives Grass Roots Tactics Websites & More Social Media Overview 401

16 Heart Centered Marketing Service It s Not Just a Mindset It s a way of being

17 Heart Centered Marketing A New Perspective on Marketing tapping into the core of your soul clients, figuring out what problems you can solve for them, how you bring value and then speaking and marketing to them in a way that shows you are the solution to the problem Soulful Marketing by Andrea Constantine Page 19

18 Defining Your Client You have to know who you are marketing to in order to: Grow your business/practice Determine what works & what doesn t Determine if this is the right niche for you

19 Defining Your Client WHO IS YOUR TARGET MARKET? Children ages? Women/Men? What challenge are they facing and how can you help them?

20 Defining Your Client An Exercise Who is your soul client? Soulful Marketing Who do you serve best? Deeply connected to who you are your passion those who want to make you leap out of bed every morning Who is your target market? What s your specialty? What are you drawn to? Who do you serve now?

21 Defining Your Client An Exercise Choose One: (Type of Client) What problems you can solve for them/how can you support them? How do you bring value to them? What makes you unique? Answer: So What?

22 A Marketing Plan Strategy & Objectives Goal: Purpose, generic action, may not be measurable Objective: Measurable, usually shorter term Target Market: Your clients Messaging: How you talk to your clients Tactics: Specific actions & techniques Results: Did you reach your objective?

23 A Marketing Plan Tactics & Results Grass Roots & Guerilla Marketing Serve through your website You have a specific offering Give away valuable, informative content Make an irresistible offer Capture s

24 A Marketing Plan Tactics Grass Roots & Guerilla Marketing The market is constantly changing Always have a call to action Always include a way to contact you

25 A Marketing Plan Tactics Grass Roots & Guerilla Marketing Mail a letter, personal card Follow up with a phone call, , text Business card include a description on the back Consider refer a friend promotions Find online local forums and get involved Organize a charity event Consider social networks

26 A Marketing Plan Tactics Grass Roots & Guerilla Marketing Review who your client is and what do they do? Where do they hang out? What publications are they reading? What do they do for fun? What networking events do they attend? What websites, blogs, or forums do they read? THIS IS WHERE YOU SHOULD BE TOO.

27 A Marketing Plan Tactics Grass Roots & Guerilla Marketing Free marketing Writing Speaking Publicity Host a contest or create a campaign Referral Marketing Social media/blogging

28 A Marketing Plan Tactics Grass Roots & Guerilla Marketing Low Cost Marketing Introductory events, workshops, health fairs Newsletters Constant Contact Lead groups or referral groups Print a hand bill

29 A Marketing Plan Tactics Grass Roots & Guerilla Marketing SOCIAL MEDIA

30 Getting Results The internet, social media, and the future of connectivity.

31 Main Focus Building Credibility Producing High Value Content

32 Building Credibility Why is the internet important today? How can the internet help you reach people? How does having a presence on the internet help your credibility? The power of free use both ways The importance of a home base

33 Social News Forums Blogs Podcasts Ads Websites Major Platforms for Internet Marketing

34 Major Social Media Sites YouTube Facebook Twitter LinkedIn Pinterest Flickr (images only/comments) Wordpress Blogs Free (website/blog) Mobile Social Media (Instagram mobile only pics)

35 Spreading and Creating Quality Information Standing out to your audience The dilution of factual information on the internet (the Wikipedia Effect) There are so few content creators, and so many content consumers (link to your blog) Good content is professional but approachable, visual & cite sources Using HootSuite and similar programs for consistency across your social presence

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37 Creating a Breakthrough In Your Business or Marketing Predictable Breakthrough 37

38 Creating a Future An Exercise To produce this breakthrough, what is missing? To produce this breakthrough, what support structures would you create and use?

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40 ON BEING COMMITTED Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it. - Johann Wolfgang von Goethe 501 Robinwood Lane, Wheaton, IL C F 40

41 Reading List The Last Word on Power: Executive Re Invention for Leaders Who Must Make The Impossible Happen by Tracy Goss Soulful Marketing: Heart Centered Marketing for Conscious Entrepreneurs by Andrea Costantine Guerrilla Marketing, 4th ed: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson Synchronicity: The Inner Path of Leadership by Joseph Jaworski First, Break All the Rules: What the World's Greatest Managers Do Differently by Marcus Buckingham and Curt Coffman Finding Your Own North Star: Claiming the Life You Were Meant to Live by Martha N. Beck Unstuck: A Tool for Yourself, Your Team, and Your World [Bargain Price] [Paperback] by Keith Yamashita and Sandra Spataro Change or Die Fast Company May 1, 2005 by Alan Deutschman 41

42 Resource List Software that collects names: List Building: Free royalty free images: Free key words tracker: 42

43 Contact Information Questions? Evie Caprel Live Well Healing, Inc. Heart Centered Marketing centeredmarketing.com