Tom Meyvis. Employment

Transcription

1 Tom Meyvis Stern School of Business New York University 44 West 4 th Street, KMC 9-75 New York, NY Phone: (212) Fax: (212) tmeyvist@stern.nyu.edu Employment 2001-Present Assistant Professor of Marketing New York University, Stern School of Business Oct 2004 Visiting Professor, Graduate School of Business, University of Chicago June 2004 Visiting Professor, Catholic University Leuven, Belgium Education 2001 Ph.D. in Marketing, University of Florida 1996 Licentiaat in de Psychologie, Catholic University Leuven (Belgium) Concentration: Experimental Psychology 1994 Kandidaat in de Sociologie, Catholic University Leuven (Belgium) 1993 Kandidaat in de Psychologie, Catholic University Leuven (Belgium) Honors & Awards 2003 JCR Outstanding Reviewer Award 2002 Winner John A. Howard AMA Doctoral Dissertation Competition 2000 AMA Doctoral Consortium Fellow 1998 Tilburg University Dissertation Summer Scholarship 1996 Grinter Fellowship, University of Florida ( ) 1996 Graduated with Great Distinction, Licentiaat in de Psychologie, Catholic University Leuven (Belgium) European Commission Erasmus grant for research internship at the Department for Cognitive Psychology, University of Padova (Italy). Research Interests Consumer decision making, branding strategies, pricing strategies, consumer learning, role of perception and memory in advertising effects, role of affect in consumer decision making.

2 Publications Meyvis, Tom and Chris Janiszewski, (2004) When are Broader Brands Stronger Brands? An Accessibility Perspective on the Formation of Brand Equity, forthcoming, Journal of Consumer Research. Meyvis, Tom and Chris Janiszewski (2002), Consumers Beliefs about Product Benefits: The Effect of Obviously Irrelevant Information, Journal of Consumer Research, 28 (March), Janiszewski, Chris and Tom Meyvis (2001), "Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment," Journal of Consumer Research, 27 (June), Cooke, Alan, Tom Meyvis, and Alan Schwartz (2001), Avoiding Future Regret in Purchase Timing Decisions, Journal of Consumer Research, 27 (March), Pham, Michel, Tom Meyvis, and Rongrong Zhou (2001), Beyond the Obvious: Chronic Vividness of Imagery and the Use of Information in Decision Making, Organizational Behavior and Human Decision Processes, 84 (March), Papers under Review Meyvis, Tom and Alan Cooke, Learning to Improve: The Biased Processing of Mixed Feedback, invited revision at Journal of Consumer Research. Working Papers Janiszewski, Chris, Lien Kwee, and Tom Meyvis Promotional Composite Brand Alliances: The Influence of Partners and Promotion on Brand Associations. Meyvis, Tom and Jinhong Xie Switching between Pricing Schedules: A Dynamic Advantage for Flat Rates. Work in Progress Protecting the Brand by Blaming the Procedure: Procedural Regret as a Brand Inoculator, with Alan Cooke and Suzanne Nasco Overestimating Change: Consumers Predicted Responses to New Service Plans or Products, with Cenk Bülbül When Breaks Break Down: The Irrational Rationing of Remedies, with Leif Nelson Changes in the Evaluation of Incumbent Brands Following the Rejection of Inferior Alternatives, with Nikki Lee. 2

3 The Importance of Competition in Brand Extension, with Stijn van Osselaer. Rebates, Promotions, and Price Matching Offers that are Simply Not Worth the Effort: Effects on Consumer Purchase Satisfaction, with Nikki Lee Thinking beyond Price: Estimating Usage under Flat Rate Pricing Schedules, with Geeta Menon Free to Choose or Free to Consider: The Importance of Perceived Control at Different Stages in the Choice Process, with Simona Botti The Total Loss Effect: When Are Perceived Losses Determined by Prices Paid and not by Price Deviations? with Eric Greenleaf Aggregation vs. Segregation: The Effect of Presentation Format on Risk Taking in Repeated Gambles, with Leif Nelson and Manoj Thomas Presentations Refereed: Asymmetric Loss Aversion in Price Rate Switching Decisions, to be presented at the Association of Consumer Research Conference, Portland, October 2004 Switching between Pricing Schedules: A Dynamic Advantage for Flat Rates, Presented at the Society for Consumer Psychology Conference, San Francisco, February Learning from Mixed Feedback: The Biased Processing of Store Price Comparisons, Presented at the Association for Consumer Research - European Conference, Dublin, June Learning from Mixed Feedback: The Biased Processing of Store Price Comparisons, Presented at the Association for Consumer Research Conference, Atlanta, October Switching between Pricing Schedules: The Stickiness of Flat Rates, Presented at the Marketing Science Conference, University of Alberta, June Evaluating Choices: The Effect of Mixed Feedback, Presented at the Annual Conference of the Society for Judgment and Decision Making, New Orleans, November Competition Between Multiple Brand Associates: The Importance of Accessibility in the Evaluation of Brand Extensions. Presented at Association for Consumer Research European Conference, Jouy-en-Josas, France, June Invited: Asymmetric Loss Aversion in Price Rate Switching Decisions, Facultés Universitaires Catholiques de Mons, Belgium, June

4 Learning from Mixed Feedback: The Biased Processing of Store Price Comparisons, University of Chicago, April Switching between Pricing Schedules: The Stickiness of Flat Rates, Catholic University Leuven, Belgium, Marketing Winter Camp, December 2002 Consumers' Beliefs in Product Benefits: The Effect of Irrelevant Product Information, John A. Howard Award Presentation at the Summer Educators Conference, American Marketing Association, San Diego, August Learning from Mixed Feedback: The Biased Processing of Store Price Comparisons, Catholic University Leuven, Belgium, Marketing Winter Camp, December 2001 Consumers' Beliefs in Product Benefits: The Effect of Irrelevant Product Information. University of Alberta, Canada, March 2001 Tilburg University, The Netherlands, Winter Research Camp, December 2000 UC-Berkeley, November 2000 Northwestern University, November 2000 University of Chicago, November 2000 Wharton School, University of Pennsylvania, November 2000 Duke University, October 2000 New York University, October 2000 Columbia University, October 2000 Stanford University, October 2000 University of Colorado, October 2000 UCLA, October 2000 Harvard Business School, October 2000 MIT, October 2000 INSEAD, France, September 2000 Are Broader Brands also Weaker Brands? An Inference Perspective on the Evaluation of Brand Extensions, Tilburg University, The Netherlands, August Teaching Experience Consumer Behavior (MBA), New York University, Spring 2003, Fall 2003 Consumer Behavior (undergraduate), New York University, Spring 2002, Spring 2003, Fall 2003 International Marketing (undergraduate), University of Florida, Spring 1999 Lab Instructor, Introduction to Business Statistics, University of Florida, Summer 1998 Professional Affiliations American Marketing Association Association for Consumer Research Society for Consumer Psychology 4

5 American Psychological Association American Psychological Society Society for Judgment and Decision Making Professional Service Editorial Review Board: Journal of Consumer Research Ad Hoc Reviewer: Journal of Marketing Research, International Journal of Research in Marketing, Journal of Economic Psychology, ACR Conference (2002, 2003), SCP Conference (2003, 2004) Program Committee: ACR Conference (2004) Service at NYU Dissertation committee member: Suresh Ramanathan (University of Chicago) Sucharita Chandran (Boston University) Nikki Lee (Rutgers University) Nidhi Agrawal Manoj Thomas Advisor: Cenk Bülbül Member of the Faculty Recruiting Committee (2001, 2002, 2003) Chair of the Faculty Recruiting Committee (2003) Languages English, Dutch, French, German, & Italian 5