Helping Tourism Businesses Succeed

Transcription

1 B2B Networking Trade Discounts Helping Tourism Businesses Succeed Awards FOR EXCELLENCE Digital Marketing Opportunities Your Member Benefits Media AND PRESS Trips WORKSHOPS & ACCREDITED TRAINING COURSES Advertisement on visitsoutheastengland.com GROUP TRAVEL TRADE SHOWS

2 Helping tourism businesses succeed Tourism South East and Visit Kent are not for profit organisations sharing a common goal to grow Kent s visitor economy. By working together to combine strengths they make the most of their resources and energies and businesses benefit from a joined-up package of services and benefits. As a member, you re part of a major force for tourism in the County which is worth 3.4 billion per year to the local economy. There are two levels of membership from which to choose: standard, or the higher level Investor Partner which includes all the benefits listed here along with many more from Visit Kent. For information on how to enhance your membership and become a Visit Kent Investor please go online to visitkentbusiness.co.uk or contact jill.dain@visitkent.co.uk Supporting Your Business Whatever size your business all these FREE benefits are included: Advertising on visitsoutheastengland.com and visitkent.co.uk visitsoutheastengland.com receives 700,000 visits per year from consumers looking for places to stay and ideas for things to do. Your listing can include: 6 photographs and YouTube video footage; detailed description with direct links to your website; logos representing your grading and achievement awards; enquiry form; location map; comprehensive facility listing; dedicated link for accessibility features. Your business will also be featured in spotlight areas across the site such as What s Nearby and on our mobile enabled site m.visitsoutheastengland.com providing multiple opportunities for your property to be discovered. In addition you will have the opportunity to advertise on the events and special offers pages. Traffic to visitsoutheastengland.com will be supported by our promotional activity on social media channels, facebook, twitter and our blog updates. Listing on the Visit Kent Kent Garden of England inspirational website. FREE listing in the Group Travel Guide - the annual bible for travel and coach operators The Group Travel sector is an important market for many in the travel, tourism and leisure industry. There are over 11,000 group organisers in the UK and approximately 9 million people that take a coach holiday each year. If you want to increase your exposure and are able to cater for groups of 10 or more, the Group Travel Guide is a prime route to this market.

3 B2B E-Newsletters Our e-newsletter is a single point of reference to keep you updated with the latest industry news, market intelligence, the launch of new campaign opportunities, legislation updates and TSE lobbying activity on your behalf. Banner advertising opportunities are available at an additional low cost. Invitation to AGM and Tourism Conference + local networking events The annual members conference is the highlight of the year and provides the opportunity for you to be inspired by industry experts and meet up with fellow members. It s one of many events we arrange to provide you with opportunities to meet other businesses and benefit from practical guidance that will help you develop your business. Beautiful South Awards The Beautiful South Awards recognise and celebrate tourism businesses that achieve the very best in quality, innovation and service. You are entitled to FREE entry in up to four award categories covering all types of tourism businesses including, B&Bs, guest houses, hotels, self catering and holiday parks, pubs and restaurants, and visitor attractions. The Beautiful South Awards are a route through to VisitEngland s Awards for Excellence.

4 As a member you receive discount on the full range of TSE services Marketing Whether you want to attract international visitors, groups or other home markets, TSE can help. As experts in tourism and the visitor economy, we offer you a range of compelling marketing opportunities starting from as little as 75. Our services include a range of digital opportunities including banner advertising, inclusion in e-newsletters to our database of 70,000 potential customers and bespoke featured sections of our consumer website If you are looking to target the groups market, we have a year-long calendar of activities for you to choose from. They range from our flagship event Excursions the leading national exhibition visited by over 1,000 group travel organisers - to targeted e-newsletters sent directly to Group Organisers and Coach and Tour Operators. Or if you are looking further afield, we target Europe and as far afield as China with our international marketing campaigns. By working with VisitEngland, VisitBritain and other partners, we can make your budget go further and help you to target markets ordinarily out of reach. For more information contact TSE s digital marketing team, call or marketingenquiries@tourismse.com The Visit Kent marketing team can be contacted on or lynnette.crisp@visitkent.co.uk PR On your behalf, we work closely with VisitEngland and VisitBritain to generate media coverage for our member businesses and destinations. Last year our PR activities generated over 17 million worth of international coverage alone. For all our activities, including the hosting of media and press trips, we look to member businesses for help in return for the benefit of exposure in regional, national and international media. For more information contact Jodie Miller on or press@tourismse.com

5 Welcome to Excellence Training Welcome to Excellence is the most successful customer service training programme in the UK. Over 350,000 people from a range of service sector businesses have participated in our courses designed to transform customer service and boost sales. TSE members benefit from a 10% discount on Welcome to Excellence training opportunities plus Out and About familiarisation trips for front line staff. NEW for 2014 Customer Service Training delivered to your desktop. Contact the TSE training team for more details, call or trainingenquiries@tourismse.com NEW FOR 2014: Customer feedback that helps you improve your reputation online TSE Connect and TapBak provide new cost effective management and promotional tools that make acting on customer feedback simple. Online reviews can make or break a business. Getting instant customer feedback, ideally during their stay or visit, gives your team the opportunity to address complaints quickly and turn around a bad review. TapBak allows your customers to connect with you using the technology they are using. Customers can use their smartphone to give feedback using QR technology while they are on site. Once they have left customers receive a personalised invitation by with questions to cover all aspects of their stay. Through TSE Connect, alerts are sent to your inbox so that you can act quickly on customer comments. You also receive management reports that allow you to track performance and get an overview of how you can improve your service. A delighted customer can be encouraged to post a great review of your business that improves your reputation online. TSE members will benefit from preferential rates and a free trial. To begin your free trial now or for more information contact the TSE Connect team on tseconnect@tourismse.com or call

6 Member discounts continued Market and Customer Research A thorough understanding of customer profiles, needs, motivations and levels of satisfaction will ensure efficient use of marketing budgets and the best possible experience for customers. Specialist teams at TSE and Visit Kent can provide a full range of research services including visitor and customer satisfaction surveys, customer profiling and evaluation of marketing activity. TSE members receive a 20% discount. Contact the TSE research team for more details, call or researchenquiries@tourismse.com Contact the Visit Kent research team for more details, call or research@visitkent.co.uk Discounted Tourism Books, Guides and Maps One of the ways you can enhance your customer s experience is by providing an attractive retail offer. TSE has negotiated with suppliers to give you access to an extensive range of publications. You can benefit from discounts of up to 45% with items being delivered to your door free of postage and packing and no minimum order. Contact the TSE visitor services team for more details, call or visitorservicesenquiries@tourismse.com Business Support & Guidance Support, guidance and business advice is available: From Visit the site to find: Latest news on legislation updates, the red tape challenge and TSE s lobbying activity on behalf of members. Hints and tips on a wide range of topics. Cost effective advertising rates for job vacancies. Latest dates for local networking events and current news stories. Directory of businesses offering TSE members discounted services. A free advisory visit from Visit Kent s Tourism Business Advisory team, offering specialist tourism support to start up and existing businesses with sign posting to wider opportunities. Business tools, including a photograph and video library are also available on

7 SAVE MONEY As a member you receive preferential discount on a wide range of products and services to save you money just quote your TSE membership number. A selection is shown below, further details on these savings and more can be found on Discounted Debit/Credit Card Scheme Save money on your debit or credit transactions. Members of TSE benefit from no set up fee, low cost terminal rental service from per month, electronic transaction fees as low as 1.25%* plus no minimum monthly usage fee. Call for more details. *Based on maximum of 50% cardholder not present transactions. CrownPlan & KeyPlan Insurance Howden Insurance Brokers operate the CrownPlan and KeyPlan schemes specifically designed for hotels, B&Bs and self-catering businesses. The plans provide comprehensive cover to protect your business in straightforward, easyto-understand policies. As a TSE member you receive 10% discount on all new and renewal policies. Contact a specialist on or anthony.dixon@howdengroup.com Take One Media Spend 1,000 and receive the complimentary Select One distribution service in the county of your choice. Spend over 1,100 and receive complimentary distribution in three counties of your choice. Contact the sales enquiries team on or sales@takeonemedia.co.uk Flowers & Corporate Gifts We ve teamed up with eflorist to offer TSE members a 15% discount off floral arrangements, hampers and gift experiences. The floral arrangements (ranging from formal displays to single stem table decorations) can extend a warm welcome to your guests as well as set the scene for your themed events. Quote TSE13 when you call or visit the website See How Customers See You Shopper Anonymous can help increase your profitability by improving the experience you give to your customers and potential customers. After the success of working with TSE in 2013, Shopper Anonymous now offer TSE members: A voucher worth 100 that can be used against either a mystery shop or a consultation to identify customer service issues. Preferential discount on any mystery shop programme. Invitation to practical workshops and seminars (look out for the dates in 2014) To find out more call or info@shopperanonymous.co.uk

8 IN 2013 WE... LAUNCHED MOBILE ENABLED WEBSITE Welcomed 135 AND MEMBERS GUESTS TO the AGM and Tourism Conference Hosted six network events and workshops ACROSS THE SOUTH EAST 150 ATTENDED BY OVER TRAINED OVER MEMBERS 500 PARTICIPANTS FROM MEMBER BUSINESSES ATTENDED INTERNATIONAL TRADE WORKSHOP IN EUROPE &ASIA Generated over 17m WORTH OF INTERNATIONAL TVCOVERAGE ACHIEVED RECORD NUMBER of entries to Beautiful South Awards SUPPORTED Campaign TO CUT VAT Your partnership contacts: For 2014 Tourism South East Holly Austen Membership Sales & Support e: t: Visit Kent Jill Dain Head of Business Liaison, Sales & Skills e: t: