Digital Economy week 9

Transcription

1 Digital Economy week 9 The Digital Society Poonpong@gmail.com

2 What is the digital society?

3 What is Digital Society A modern, progressive society that is formed as a result of the adoption and integration of Information and Communication Technologies at home, work, education and recreation. A society increasingly dependent on (networked) information and communication technology Significant changes on how people spend their time and relate to each other

4 In a Digital Society, people avail various government services, pay their bills and taxes, access important information and register companies through an online gateway that works 24/7. People prefer reliable and secure electronic transactions to cash. All residents are issued national identity cards based on smart-card technology that enables biometric authentication with a capability for multipleapplications such as personal identification, financial transactions, medical records and employment status in a single card.

5 Information Technology Enabled Services (ITES) will create more job opportunities through technology parks, IT incubators, and call centres. All governmental units will be electronically connected with each other and will provide better public services. People will be highly IT literate and will use e- Government services to better their lives. Lastly, a digital society will boast of highly advanced telecommunications and wireless connectivity systems and solutions. Source(s):

6 Topics related to Digital Society The growing Digital Divide Interpersonal Relations in the Digital Society The changing nature of interpersonal relationships in light of social networking sites (e.g. Facebook, Flickr, MySpace) and new communication means (sms, online messaging)

7 Digital Divide Digital Divide: The growing digital divide, including the rural-urban divide, the age divide, accessibility risks for people with disabilities, problems for developing countries.

8 Topic 1: The Digital Divide The big picture, without detail... You need to find out the detail!

9 What is the Digital Divide? The gap between people with good access to digital technology, and those with very limited or no access. It includes the imbalance both in physical access to technology the resources, abilities and skills needed to effectively use the technology

10 Some facts about the digital divide in the UK 1 in 4 adults in the UK have never used the internet A third of households in the UK don t have the internet 39% of the people in UK without access are over 65 49% of people without access are in the lowest socio-economic groups (DE) 70% of people who live in social housing aren't online 80% of government interactions with the public take place with the bottom 25% of society, so failing to encourage everyone online keeps government costs high [Martha Lane Fox, Digital Inclusion Champion]

11 Types of digital divide Age divide Wealth divide (developing-developed / poor-rich ) Health divide Rural-urban divide

12 Interpersonal Relations in the Digital Society Interpersonal Relations in the Digital Society: The changing nature of interpersonal relationships in light of social networking sites (Facebook, Flickr, MySpace) and new communication means (text messaging, online-messaging). The culture and consequences of having a second life. Identity and impression management.

13 Rights in the Digital Society: Freedom of expression and privacy. Civil rights in a digital society. Ownership in a digital world (e.g. rights to music, Flickr photos, YouTube videos). Cyber-crime, cyber-terrorism and cyber-bullying. Security for the digital society. Information credibility and authority in a Web2.0 world (e.g. Wikipedia).

14 Impact of the Digital Society: How digital technology has changed the way we do business (e.g. Amazon, e-bay, I-Tunes) and the way the markets work. The potential of and issues in using digital technology for Health, Education, Entertainment, Transport, Science and Governance. Digital behaviour intervention: how technology may encourage people to live more healthily and sustainably. The environmental impacts of a digital society.

15 Social Media & Social Network

16 The difference between the two is that social networking involves direct communication and requires conversation between two or more parties. Social media offers channels by which the content we put as marketers and content strategists can be acted upon.

17 What social media and social networking have in common One thing that social media and social networking have in common is that they both depend on viral marketing to become truly successful. If the content goes viral, more and more people will be paying attention and the more online traffic you have, the better your chances are of increasing your business. A simple way to look at the basic difference between social media and social networking is that social media helps people to make the connection and social networking enhances that connection.

18 What social media and social networking have in common People get together because they have common interests, passions, and causes and they continue to strengthen their relationships as they get to know each other through interaction over time.

19 Social networking The main purpose of social networking is to connect with other people. There are other end results that come from those connections on many occasions, such as revenue, for example. Some people argue that social networking came before social media and some others believe that it was the other way around.

20 Social networking (cont.) The foundation of social networking is basically the human side. You fill in your profiles on social media channels and people interact with you based on the personal details that they read about you. Of course, you can do social networking for work or for pleasure. Many strong relationships exist as a result of social networking online. Social networking is about mutual communication.

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22 Social Networking Friendship Keeping in Touch Developing new relationships Sharing Photos Links Interests Community Causes Beliefs Advocacy

23 How popular are Social Networks? According to the analysts at Hitwise, social networks in general are more popular than search engines in some parts of the world Facebook s overall web traffic pulled ahead of Google s for the first time in the U.S. in March of this year. Facebook dominates the current crop of social networks, accounting for the majority (55%) of all social site visits. When compared to the wider web, Google gets around 9.3% of all web traffic, while Facebook captures just over 7%

24 Social Network Social Networking sites offer a way for people with common interest to interact with one another They include services such as chats, s, video chats, and instant messaging

25 Information posted on the sites is free for all to view (unless you make profiles private) Spamming sometimes occurs from a gathering of the s used on such sites Messages sent by users of some social networking sites such as MySpace have been used in court as evidence against its users School officials have recently begun using sites such as Facebook to make sure their students are acting appropriately and not harassing each other

26 Background Info Attempts to make social networking sites began in the early 90s Some of the first popular sites were classmates.com (1995) and sixdegrees.com (1997) Today, there are hundreds of social networking sites, ranging from dating sites to the friendship based sites, such as Facebook and Myspace

27 Popular Social Networking Sites Facebook.com Membership includes approximately 85 percent of U.S. college students Targets students and younger people One of the most popular sites today Myspace.com More than 80 million profiles created Second most viewed site in America Created in 2003 by Tom Anderson Friendster.com One of the first sites that became popular Created in 2002 by Jonathan Abrams

28 Popular Sites continued Xanga.com Blog based social networking site Classmates.com Over 40 million users Created in 1995, one of the first social networking sites though the term did not exist when it was created Livejournal.com Not only profiles but also blogs The above mentioned sites above are mostly popular in America but other exist that are popular in other countries such as Orkut in Brazil and Mixi in Japan

29 Benefits of Social Networking Sites Social networking sites are easily accessible Low-income students have access to technology in order to use social networking sites Over 90 percent of students have internet access and over 70 percent have profiles Helps encourage communication and keep people connected Social networking sites makes it easier to keep in contact with others Allows for sharing of information and creativity, such as images, writing, etc.

30 Benefits continued Fosters communication skills Users learn basic and some advanced technological skills People learn how to develop customized content and people learn more about online design Users are able to keep up with new operations and uses for the internet

31 Criticisms: Safety & Privacy In 2006, two men were arrested in separate incidences for allegedly engaging in sexual contact with minors, whom they met through MySpace. One of the minors was 14 years old and the other was "Every community site has to deal with pornography, hate messages or violent content," said Kent Lindstrom, president of Friendster. 2 Many adult users of social network sites such as MySpace and Facebook expose themselves to risk from identity thieves and hackers, according to a new US study. 3 1). Cnet 2).Cnet 3). The Register

32 Safe Social Networking Think about how different sites work before deciding to join. Think about keeping some control over the information you post. Keep your information to yourself. Post only information that you are comfortable with others seeing and knowing about you. Remember that once you post information online, you can not take it back Flirting with strangers online could have serious consequences. Be wary if a new online friend wants to meet you in person. Trust your gut if you have suspicions. Source: Federal Trade Commission

33 How does social media affect our interpersonal relationships Social Media Affects How We Use The Word "Friend" Facebook greatly influenced our use of the word friend, although people s conceptions of the word may not have changed as much. When someone friends you on Facebook, it doesn t automatically mean that you now have the closeness and intimacy that you have with some offline friends. And research shows that people don t regularly accept friend requests from or send them to people they haven t met, preferring instead to have met a person at least once.

34 Some users, though, especially adolescents, engage in what is called friend-collecting behavior, which entails users friending people they don t know personally or that they wouldn t talk to in person in order to increase the size of their online network. This could be an impression management strategy, as the user may assume that a large number of Facebook friends will make him or her appear more popular to others.

35 Social Media Affects How We Think About Our Offiline Social Networks Although many have critiqued the watering down of the term friend when applied to SNSs (social networking sites), specifically Facebook, some scholars have explored how the creation of these networks affects our interpersonal relationships and may even restructure how we think about our relationships.

36 Even though a person may have hundreds of Facebook friends that he or she doesn t regularly interact with on- or offline, just knowing that the network exists in a somewhat tangible form (catalogued on Facebook) can be comforting. Even the people who are distant acquaintances but are friends on Facebook can serve important functions.

37 Social Networking Social Networking is the use of communities to engage with others: Facebook, MySpace, LinkedIn, Twitter. Social Networking sites often include social media tools to facilitate the interaction and conversation

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44 Social networking is an integral part of reaching new and previous visitors to your website. Social networking is the easiest and fastest way to get information in front of large groups of people at a time. There are a number of unique social networking sites available. Here s a list of the top 10 social networking sites. Facebook Users create a profile and add friends in order to view their posts, pictures and likes. Users can put links, status updates and business pages right in front of all of their friends. Has over one billion active users.

45 Twitter Twitter is a social networking site that allows users to submit tweets of up to 140 characters long. These tweets are immediately placed in front of anyone following them. Has over 500 millions registered users. LinkedIn A social networking site aimed at people in professional applications. Allows users to target others in similar occupations for business networking purposes. Has over 200 million users.

46 Pinterest A pinboard style photo sharing website which allows users to create and manage image collections based on the chosen theme. Users can browse other pinboards and re-pin images they like. Receives 85.5 Million unique visits per month. MySpace A social networking website which allows users to connect with friends. Users can post status updates, share links and connect based on similar interests. Receives around 25 million unique visits per month.

47 Google+ A unique social networking and identity service created by Google. Allows users to connect, share information and links with friends, and lets them rate content and websites. Allows users to connect with other aspects of Google Services. Has over 500 million registered users. DeviantArt An online community which allows users to showcase their artwork. Users can then connect in groups, share portfolios and interact with each other. Has over 14.5 million members and receives around 140,000 submissions per day.

48 LiveJournal A social networking websites which allows users to keep a blog, journal or diary. The service has become increasingly popular for political commentary. Receives over 20 million visitors monthly. Tagged A social discovery website which allows members to browse the profiles of other members, play games and share tags. Reports over 100 millions users. CafeMom A social networking site specifically targeted towards mothers. The most trafficked website for women, receiving over 8 million unique visits per month

49 Social media If you consider what you understood media to be before the Internet existed, it was about television, newspapers, magazines, etc. Once media became available through the World Wide Web, the media was no longer static. Tremendous interactivity capabilities became available to everyone and it felt much more like a personal, one-on-one relationship than anything else.

50 Social media (cont.) At the heart of social media are relationships, which is in common with social networking. Social media is a very broad term and really encompasses several different types of media, such as videos, blogs, etc. Social media is a place where you can transmit information to other people. Social media is a vehicle for communication. Social media lets everyone share content that other people can share, in turn, with their online connections. You create the buzz through social media.

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52 photo credit: dbarefoot s_what_is_social_media.ppt

53 Social Media Consumer generated media It is media that is designed to be shared, sharing means that it is easy to comment on, that it is easy to send, there are no costs associated with viewing the media and last but not least it is always available. Social media enables people to share information with friends and colleges using the Internet

54 RSS Readers Really Simple Syndication

55 Why is Social Media important? If your kids are awake they are probably online The average young American now spends every waking minute except the time in school using a smart phone, computer, TV or other electronic device according to a new study from the Kaiser Family Foundation. Those ages 8 18 spend more than 7 hours a day with such devices. And that does not count the hour and a half that youths spend texting or talking on their phones

56 16 to 24 year olds They have higher demands!! Growing up online has shaped how teens and young adults receive, process and act on information. They expect information to be brief, instant and always on (there are no office hours)

57 Peer Endorsement The vast majority of people report the opinion they trust most is from someone like me. For the first time in our history, peers have bested the wisdom of experts Peer endorsement is the single greatest decision-making accelerant. Through Social Media, peer influence cycles are happening at a velocity never before seen. Decision making is clearly becoming more social

58 The Asian Market

59 Why do colleges invest in Social Media? For many of the same reasons they invest in more traditional marketing and advertising Create awareness Encourage connection Inspire loyalty Create ambassadors Recruit best fit students Build powerful relations with alumni Create stronger reputations

60 How can you use it to enhance student support? Social Media provides context, pictures, words, shared meaning Facebook, YouTube ( some examples education programme information, housing, orientation, announcements)

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62 Video Share/Stream Youtube.edu Ustream

63 Q & A