HOW WILL YOU CELEBRATE?

Transcription

1 HOW WILL YOU CELEBRATE? NO 25: THE JOKER (FOR RISING STAR OF THE YEAR) NO 41: THE BREAK THE INTERNET (FOR SOCIAL MEDIA STRATEGY OF THE YEAR) NO 08: THE FORCE AWAKENS (FOR BEST USE OF DATA) NO 71: THE LEICESTER CITY (FOR SPORTS MARKETING STRATEGY OF THE YEAR) NO 12: THE HOTLINE BLING (FOR MUSIC & ENTERTAINMENT STRATEGY OF THE YEAR) NO 35: THE LEO (FOR LONG-TERM MARKETING STRATEGY OF THE YEAR) (ENTRY DEADLINE: FRIDAY 17TH FEBRUARY 2017) SPONSORED BY:

2 WHO CAN ENTER? Any international organisation, in any sector, that is engaged in marketing a product or service can enter. Whether that be an in-house marketing team, organisations, businesses, sole trader, marketing consultancy, advertising agency, event company, digital agency, integrated agency, design consultancy or PR agency etc. WHAT WORK IS ELIGIBLE TO ENTER? Entries are eligible if they reflect strategies EITHER developed and implemented between 1st January 2016 and 17th February 2017 OR implemented prior to 1st January 2016 if the results of the implementation were assessed after that date. Projects that have been previously entered can be entered again but only if there has been further developments and new outcomes that can be proven or if they are entered into the Long Term Marketing Strategy category. WHY ENTER: Gain positive PR Stand out from competitors Make your brand/agency famous Prove marketing effectiveness Personal and staff development Be seen as award winning Highlight to customers and clients that they are associated with the best JUDGES The awards will be judged by a panel of senior marketers from UK brands which this year includes; Spotify Direct Line Group CNN International Cancer Research UK Google Team GB NFL Ryanair VICE UK More judges will be announced in the coming weeks. Visit for updates. WHAT ARE THE JUDGES LOOKING FOR? Judges will mark your entry on Creative thinking Effectiveness Clear and concise results Evidence of results e.g. testimonials, financials and growth ENTRY FEES First entry: 220 +VAT Additional entry: 175 +VAT Charities and members of The Drum Network receive a 10% discount off the entry fee. ENTRY DEADLINE Entries will close on.

3 HOW TO ENTER 1. Register or log in to the website: 2. The website is now on our new multiplatform so if you have previously registered for these awards, you will need to do so again. 3. Decide which categories you are going to enter. You may enter as many categories as you like but each must be treated as a separate entry and payment made for each. 4. To add an entry, go to the dashboard in the menu at the top of the page and choose My companies from the drop down. On the next page, chose or add the company you would like to enter on behalf of and then click Add an Entry from the option. 5. Add a short description of no more than 60 words as an overview of the project. In the event your entry is nominated, this text will be used on the website to give insight into the project. 6. You are also able to acknowledge another agency if the work has been jointly created. 7. You will also need to use the entry report template to write your entry. Please upload as a PDF document only. 8. Upload hi-res images of your work (this is important as these images are shown online and during the show if nominated) and any supporting YouTube or Vimeo video URLs. 9. In the event of your entry being nominated, images, videos and the summary will be live on the website. Please note: At least one image must be uploaded (file limit 10MB. Accept jpg, gif or png files). The first image will be used in listings of entries and on the night of the ceremony in the presentation. 10. Once you have uploaded all of your entries, go to the dashboard in the menu at the top of the page, chose My Companies again from the drop down, chose the company whose entries you wish to pay for. add all to your basket and proceed with payment from there. 11. Once payment is processed you will be sent a confirmation and a receipt will be sent to your accounts department. 12. If you would like to make any changes to your entry, please do so before you submit as changes cannot be made after this stage. All entries must be made by the deadline on. 13. All late entries will be subject to a 10% late fee Entries and payment should be made online. PLEASE NOTE: You will only receive the second entry rate discount if you enter all your submissions at once. Otherwise you will be charged the full amount each time. Leave your entries in your basket until you are sure they are all complete. If you have any questions please contact on or via WRITING YOUR REPORT Please write one report for each individual entry (you can enter the same report into more than one category, however judges have said in the past that a tailored report per category works better. ). The main report should not exceed 1250 words. You MUST include an additional 250 word executive summary. Your report should include; Your marketing position before you developed your marketing idea and your new strategy, what you did and why it was innovative or special to your organisation. Answers to the questions relating to the information required for your specific category Provide client testimonials to back up and support your results. These will help to strengthen your report and will not be included in the word count.

4 CATEGORIES Grand Prix Cannot be entered. All entries will automatically be considered. Chairman s Award Cannot be entered. All entries will automatically be considered. Marketing Agency of the Year Discuss the service you provide to your client/s. Demonstrate innovations. Demonstrate results produced for your client/s. In-House Marketing Team of the Year Discuss the structure of the team Describe the team s marketing activities over the past year Demonstrate results produced by these activities and how they impacted on the overall company Rising Star of the Year (4 years or less marketing experience) You may enter a report for yourself or for a colleague or other individual who you feel deserves this award Demonstrate the role you have played to overall marketing strategy in the past 12 months Describe your personal development Describe the results produced How did your role contribute to results? New Product/Service Launch Strategy of the Year Show innovation Show how you used marketing resources effectively to launch the product/service Demonstrate evidence of being customer led quantitative results. Use as much evidence as you can provide Re-brand/Re-launch Strategy of the Year Show innovation Show how you used marketing resources effectively to launch the product/service Demonstrate evidence of being customer led quantitative results. Use as much evidence as you can provide Brand Development/Extension Strategy of the Year Show how the brand has been extended into new markets or market segments Demonstrate and discuss what was carried out quantitative results. Use as much evidence as you can provide Branded Content Strategy of the Year Demonstrate how the strategy was innovative and creative What was achieved ROI, impact on the brand, consumer attitudes Global Brand Strategy of the Year Demonstrate presence in different regions, including UK Show that each individual markets needs are met Show how you overcame barriers Show evidence of how you used international networks Demonstrate cost effectiveness and how you applied learning from one market to another Customer Insight Strategy of the Year What models/processes did you use to gain an insight into your consumer behaviour? eg. focus groups, strategy analysis, database development Demonstrate rigour of research process and discovery of genuine insights Demonstrate how this insight led to improvements in brand performance and created a customer led strategy How did this add value to customers?

5 CATEGORIES Cause Related Marketing Strategy of the Year Demonstrate how the cause related marketing strategy between a business and a charity benefitted both parties Show how the brand fits well with charity partner or cause How sustainable was the strategy? How creative was the strategy? Show results that were mutual to both parties Design Strategy of the Year Demonstrate how the design fit with the overall marketing strategy Detail the results the design produced. e.g. on consumer attitudes, increase in revenue etc Advertising Strategy of the Year Demonstrate how the advertising strategy fit with the overall marketing strategy. Detail the results the advertising strategy produced. E.g. increased website traffic, changes in consumer attitudes, and increase in revenue. Direct and Promotional Strategy of the Year Demonstrate how the direct or promotional strategy fit with the overall marketing strategy Digital Strategy of the Year Highlight that the digital strategy fit with the core brand values Provide clear evidence of results. E.g. website traffic, click through rates, page views per visit and average time spent, changes in customer attitudes etc Social Media Strategy of the Year Show that your social media strategy fits with core brand values This can include your use of Facebook, Twitter, Linkedin, Blogs etc PR Strategy of the Year Demonstrate what media was used Media Planning and Buying Strategy of the Year Event or Experiential Strategy of the Year Demonstrate how event/ experiential fit in with overall marketing strategy Demonstrate effectiveness. E.g. number of people attending event, change in customer attitudes and commercial success Sponsorship Strategy of the Year Describe sponsorship strategy Demonstrate innovation

6 CATEGORIES Long Term Marketing Strategy (3 Years or More) Describe overall strategy Demonstrate how the strategy contributed to business development What was achieved clear results showing qualitative and Integrated Strategy of the Year Describe overall strategy including all elements digital, outdoor etc Demonstrate how the strategy contributed to business development Mobile Strategy or Campaign of the Year Show that the mobile strategy fit well with core brand values. SEO Strategy or Campaign of the Year Show that the SEO strategy fit well with core brand values. B2B Strategy or Campaign of the Year What was achieved ROI, impact on the brand, consumer attitudes etc B2C Strategy or Campaign of the Year What was achieved ROI, impact on the brand, consumer attitudes etc Sports Marketing Strategy of the Year Describe the strategy What was achieved ROI, impact on the brand, consumer attitudes etc Music and Entertainment Strategy of the Year Describe the strategy What was achieved ROI, impact on the brand, consumer attitudes etc Best Use of Data Demonstrate how the campaign / strategy uses metrics, segmentation or targeting to improve the end users experience with a brand, product or service Best Programmatic Strategy Discuss the implementation of a successful programmatic strategy in a campaign for a client What was achieved results Best Use of VR [New for 2017] Show that the VR strategy fit well with core brand values.

7 ENTRY RULES All entries must be supplied in the format stated in the How to Enter section. The judges reserve the right to re-allocate entries into other categories where they feel necessary. The organisers reserve the right to retain entries for subsequent publication/exhibition in relation to the awards. No feedback will be given relating to individual entries. The judge s decision is final. If you do not abide by the rules, which results in a cost to the organisers, then the submitting company is liable for costs. Each report entered must be treated as a separate entry and payment must be made for each. TERMS AND CONDITIONS Entry Conditions Once entries are submitted, they will go forward for judging and cannot be amended. Entries must be paid before the judging date. Entries not paid for will be taken out the judging process and therefore, the awards. After judging, entries cannot be withdrawn and refunds cannot be given. Ticket Booking conditions Payment for tickets must be paid before the event takes place. On payment, the online booking constitutes a binding agreement. Cancellation charges will come into effect once terms and conditions are agreed. Booking is made online or an invoice for tickets is issued. Bookings will be confirmed on a first come, first served basis. Ticket Cancellation Cancellations made out with 30 days prior to the date of event are subject to a 20% cancellation charge. Cancellations made between 7-30 days prior to the date of event are subject to a 75% cancellation charge. Cancellations made within 7 days of the date of event are subject to a 100% cancellation charge.