The Book Industry. A discussion from the academic viewpoint. Claudio Feijóo 1 (and some comments from Enrico Turrin)

Transcription

1 The Book Industry A discussion from the academic viewpoint Claudio Feijóo 1 (and some comments from Enrico Turrin) The book industry. A discussion 1 Universidad Politécnica de Madrid, Spain cfeijoo@cedint.upm.es Access the presentation at: es.academia.edu/claudiofeijoo Media and Content Industries Validation Workshop Statistical, ecosystems and competitiveness analysis IPTS, Seville, October

2 Commonalities with other MCI that went digital Supply side Oligopolistic structure, increasing role of media conglomerates Fragmentation (industrial, linguistic, ) Heterogeneity of EU markets High added value, high productivity (success stories) Decreasing use of human capital Decreasing revenues for the analogue formats Relevance of retailers / on line retailers Inventory costs Independent creative workforce, role of publishers Disruption of the whole ecosystem (vertical integration, platform competition) Demand side Long tail of titles Wide demographics (younger audience used to digital media) Correlation with cultural aspects 2

3 Recorded music industry: a similar story? Digitalization. Phase I Decline on physical spending, not compensated by digital growth (ereaders / ebooks) Prosumers Self publishing Digitalization. Phase II Virtualization (dematerialization / cloud services) The saviours ( cannibalizing the old industry): proprietary/ open but not open devices and open formats Conclusion: Digital transformation of the book industry won t stop Potential US domination For discussion: extreme protection (the cultural argument ) vs. radical policies (funding digital libraries, public procurement) vs. usual innovation policies vs. shy legislative initiatives (out of commerce, orphan works) 3

4 Video games: a growth engine? On line gaming A different user experience Other business models: freemium, service fee Niche markets: educational, scientific, technical, medical Role of social networks Just prescribers? Conclusion: Create an added value experience from the book For discussion: econtent programmevs. soft credits / financial help (tax exemptions, etc) 4

5 TV: a two sided market? New business models Advertising Pay per view/use The technology side New devices (e readers, ) Conclusion: Not repeating the digital tv failures again For discussion: Quotas and subsidiesvs. device industry 5

6 A mobile vision Japan s success story Reading and writing on a mobile Manga Smartphones and tablets Experimenting with new business models Value added in apps Context awareness Conclusion: Just another application For discussion: Leading innovators and entrepreneurs into the mobile (book) applications domain 6

7 The Book Industry A discussion from the academic viewpoint Claudio Feijóo 1 (and some comments from Enrico Turrin) The book industry. A discussion 1 Universidad Politécnica de Madrid, Spain cfeijoo@cedint.upm.es Access the presentation at: es.academia.edu/claudiofeijoo Media and Content Industries Validation Workshop Statistical, ecosystems and competitiveness analysis IPTS, Seville, October