SUMMARY OF FINDINGS

Transcription

1 SUMMARY OF FINDINGS 1

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5 Finance Advertising Govt Affairs (Quantitative) Ahmedabad Pune SURVEY DESIGN AGE 43% Yrs 41% Yrs 17% (46-60 Yrs) 126 CITIES 4% 17% Bangalore 10% Chennai 28% Delhi-NCR 13% Hyderabad 10% Kolkata 13% Mumbai 6% SECTORS 85% Corporate 3% Entertainment 6% Public Sector 6% Not-for-profit 9 (Qualitative) SPECIALIZATION 52% Corporate Communication 17% Digital Marketing 15% Marketing 6% 6% 6% SAMPLE SIZE Study time Period: December 2017 to February

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7 What is innovation? CREATIVITY 68 NEW TECHNOLOGY 64 CREATIVITY IN ACTION 46 INVENTION 45 DISRUPTIVE COMMUNICATION 43 IMPROVISATION FOR BUSINESS SUCCESS 37 NEW PROCESS 25 NEW PRODUCT DISCOVERY

8 Why is innovation relevant today? ATTRACTS INVESTORS ATTRACTS CUSTOMERS KEY TO MAKE BUSINESS FUTURE READY KEY TO ACCESS NEW MARKETS PROVIDES A COMPETITIVE EDGE ATTRACTS EMPLOYEES HELPS SAVE THE ENVIRONMENT REDUCES COSTS (PROCESS INNOVATION) Weighted top 3 choices averages 8

9 Are you satisfied with your ability to drive innovation in your organization? Satisfied 37% Dissatisfied 63% 9

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11 GOOGLE 19 GLOBAL TESLA APPLE AMAZON 14 SPACE X

12 JIO 17 INDIAN AIRTEL FLIPKART PAYTM 14 OYO

13 Most relevant Innovator Strategies of today s innovators Fast Followers 13

14 Successful brands vindicate most relevant innovation strategies 14

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16 DOMAIN INVENTOR INNOVATOR Search Engines Archie Google Online Retail NetMarket Amazon Electric Cars Toyota with Pirus Tesla Smartphones Social Media Network Simon Personal Communicator Friends United Apple Facebook 16

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18 How do successful innovators institutionalize innovation? BUILDING A STRONG CULTURE OF INNOVATION 32 LEADERSHIP PASSION AND LEADING BY EXAMPLE 28 READINESS TO EMBRACE FAILURES ENCOURAGING TEAMWORK AND GIVING FREEDOM TO STRONG DESIRE TO BEAT THE BEST LEADERS COMMUNICATING VISION WITH TEAMS MAKING INNOVATION A STATED MISSION

19 Through leadership communication 10% Encouraging and embracing failures 13% Leadership leading by example 31% Giving freedom of expression to employees 16% Communication which energizes employees 30% 19

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22 Government 15% Business 21% Not-for-profit 16% Politics 25% Entertainment 23% 22

23 Segment-wise most innovative communication campaigns POLITICS ENTERTAINMENT BUSINESS Har Ghar Modi PadMan Challenge Jio Digital India NOT-FOR-PROFIT GOVERNMENT #MeToo #SwachhBharat

24 Most innovative communication campaigns across sectors Global CHEETOS MUSEUM 26 LINKEDIN- BRING IN YOUR PARENTS DAY 21 MOTOROLA PHONE LIFE BALANCE Indian TEA FOR TRUMP 31 SAVLON HEALTHY HANDS CHALK STICKS 27 HAR GHAR MODI

25 Most innovative communication campaigns in the digital medium Global HEINEKEN #OPENYOURWORLD 29 SPOTIFY: PLAY THIS AT MY FUNERAL 26 #METOO CAMPAIGN Indian JIO DIGITAL INDIA 28 AMBUJA CEMENT - CHHAT PE MILTE HAIN 26 BOROSIL INDEPENDENCE DAY

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27 The essentials of innovative communication CREATE NEW DIALOGUES 25 OFFER A COUNTERPOINT TO PREVAILING THINKING 24 FUTURISTIC IN APPROACH 23 TAKE A HIGH GROUND (SOCIETAL GOOD) 23 FOCUSED ON SOLVING BUSINESS PROBLEMS 21 UNCONVENTIONAL 20 INNOVATING WITH THE MEDIUM

28 TECHNOLOGY START-UPS CONSUMER BRANDS HEALTHCARE SME'S FINANCIAL MEDIA EDUCATION B2B AGRICULTURE

29 Leadership communication 5% Regional communication 9% B2C communication 11% Paid media communication 3% Digital distribution 29% Content 21% Internal communication 22% 29

30 Artificial intelligence Messaging apps like Whatsapp and WeChat Big data 360 degree videos Social media 2.0 Interactive s Voice activated interfaces and voice activated devices Virtual Reality Augmented reality Apps which enable customized tracking and listening 30

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32 THINK OUT OF THE BOX, DARE TO EXPERIMENT CROSS REFER - CHECK WHAT'S HAPPENING AROUND THE GLOBE DON'T CORPORATIZE- SPEAK AUDIENCE LANGUAGE STUDY CONSUMER-MEDIA PATTERNS, INSIGHTS FOCUS ON IMPACT ON BUSINESS KNOW YOUR MEDIUM- BE WHERE YOUR AUDIENCE IS FOCUS ON SOLVING PROBLEMS LESS IS MORE - MINIMALISTIC TOUCH THE HEART INTEGRATE ACROSS CHANNELS

33 This is only a summary of the findings To get a copy of the detailed report with full analysis you can send a request to dilip@firstpartners.in