What is. Taylor s Bringing Print to Life Getting Millennials (and others) Involved in Print!

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1 What is Taylor s Getting Millennials (and others) Involved in Print!

2 Taylor - Leading the Way A Innovation and Technology Center was launched for developing and showcasing leading technologies applied throughout Taylor Corporation. The Innovation Center, in collaboration with the Minnesota State University, focuses on applying emerging technologies to create amazing products and services. Over 300 Taylor Patents $40 Million+ spent on New Technology in 2016

3 Getting Millennials (and others) Involved in Print! When Internet marketing was still in its infancy, many pundits predicted online marketing would eventually spell the demise of print and direct mail. They were wrong! Direct mail and print not only remain viable, their ROI continues to rise and outpace . Taylor presents many ways to bring your print to life allowing your customers to further interact with your marketing message. Some of Taylor s technology that brings Print to Life Lenticular Augmented Reality Hyper-Personalization NFC

4 AR- Augmented Reality AR - Transform everyday print objects into A multimedia player Bring print to life with rich media, including video messages, photo slideshows and music clips. A social media hub Encourage interaction with links to share, follow and like your content on various social media networks. A conversation Find new ways to connect quickly via or phone and with instant interactive polls and surveys. Whatever you imagine Use your creativity by embedding HTML, allowing other apps to open and other advanced features.

5 AR- Augmented Reality Why? + Mobile Engagement + Improve Message Acceptance + Increase Readability + Involve Millennials + Drive Engagement to the Next Step + Measurement of Activity

6 AR- Augmented Reality It is all about the Content! How to bring Print to Life? + Plan your process. + Create an attractive campaign concept. + Provide engaging interactive content. + Use pages suitable for tracking. + Add an instructions

7 AR- Augmented Reality It is all about the Content! How to bring Print to Life? + Add eye-catching calls-toaction. + Run preliminary tests. + Complement the printed content. + Run final tests. + Spread the word!

8 AR- Augmented Reality Costs Creating AR is not expensive, you can now turn any PDF into an AR piece but why and what is the Next Step! Challenges with AR + What App are you going to suggest Prospects use to view your AR? + What Content do you show (real costs are in creating content)? + What are you wanting to Measure? + What is the Goal?

9 AR- Augmented Reality Examples/Results Sent to 2,820 DMA attendees % Response Rate % Microsite Visits Card Redemptions Sales Meetings

10 AR- Augmented Reality Examples/Results View their web site Donate View videos Donate

11 AR- Augmented Reality Examples/Results View their web site Add me to your contacts

12 Lenticular Movement in a Printed Piece 3D / Motion / Zoom / Morph

13 Lenticular Movement in a Printed Piece 3D / Motion / Zoom / Morph

14 Lenticular Direct Mail Action Communicate Movement Before & After With You/Without Your Donation Personalized

15 NFC Near Field Communications Bump Technology

16 Innovative Multi-channel Integration Hologram

17 QR Codes Their Back!

18 One Partner 86+ Resources

19 One Partner 86+ Resources Direct Mail & Transactional Communications Variable print Finishing and mail prep Lettershop Comingling Inserting up to 9 x 12 Billing statements, notifications, letters 6 U.S. facilities Kitting & Fulfillment Web-based ordering tools with real-time updates Static and dynamic kit building and fulfillment Most of U.S. population within 2-day shipping 3 U.S. facilities Corporate Identity Business cards, letterhead, envelopes Memo pads Post-It Notes Promo products Complete range of finishing capabilities Web-based ordering solutions 6 U.S. facilities 3 International facilities Print Manufacturing Hundreds of production devices Offset up to 41 wide sheetfed Digital up to 65 x 145 Web up to x 26.5 Complete range of finishing capabilities 6 U.S. facilities 3 international facilities Plastic Cards and Services Card manufacturing (e.g. gift cards) 1-to-1 card fulfillment Secure card packaging 1 U.S. location 1 international facility Retail Graphics Large and grand format digital Screen printing Installation Complete range of finishing capabilities Web-based ordering solutions 6 U.S. facilities Data and Analytics Data modeling Data processing List acquisition and management 2 U.S. facilities Packaging and Labels Digital, offset, and flexo Lamination, cold foil, cast and cure, foil stamping Complete range of finishing capabilities 4 U.S. facilities Marketing-on-Demand Tools App-based marketing tools for field sellers Print management technologies Social media monitoring tools and SMS message deployment 6 technology development centers globally Mobile Marketing Mobile strategy development Mobile app development Dedicated teams 1 U.S. facility and 1 international facility Print + Mail + Mobile + Data

20 Thank you! Art Calamari Vice-President of Strategic Accounts Peter Strandes Taylor Strategic Relationships