COMMUNITY ADVISORY COUNCIL. November 15, 2018

Transcription

1 COMMUNITY ADVISORY COUNCIL November 15, 2018

2 PRESENTATION Recommendation: Receive presentation by Senior Engineer Ed Pike from Energy Solutions.

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16 CEO S REPORT Recommendation: Receive report from CEO Tom Habashi. New Employee Introduction: Matt Willis Update on PCIA Decision Welcome New Members Gonzales Business Park

17 Update on MBCP Programs Recommendation: Receive report by Energy Programs Manager Beth Trenchard.

18 EV Incentive Program RFP for Program Administrator RFP Launched: 10/25/18 Participants submit questions: 11/8/18 MBCP responds to questions: 11/15/18 Deadline for proposal submissions: 11/20/18 Name awardee: 12/4/18 Dealer, Manufacturer Volume Discount Monterey Bay EV Association Electric Auto Association Central Coast Chapter Ecology Action Bay Federal Credit Union

19 CALeVIP Charging Station Program Incentive Program Implementation Services Agreement (previously called Co-Funding Agreement) received 10/29 under review. Ongoing customer meetings to identify necessary program elements Support adoption of charging station building codes.

20 Solar Installations on Affordable Housing Single Family Homes Grid Alternatives SASH Program Administrator SASH Program Manager SASH Funding Limited Availability of Existing SASH Funding Customer Next Steps No RFP Required Identify Targeted Areas Co-marketing, Outreach Plan Eligibility Establish Invoice Change by 2020 Requirements (Neg Impact to Timeline MCBP Customers)

21 Solar, Storage, Charging Stations Installations on Affordable Housing Multi-Unit Dwellings Issue Developer RFP Co- Marketing & Outreach to MUD Owners Installations in 2020

22 Questions?

23 UPDATE ON MBCPOUTREACH & COMMUNICATIONS Recommendation: Receive report by Marketing & Communications Manager Peter Berridge.

24 FY 18/19 Key Initiatives Community Engagement Events Chambers, NGOs, community groups Strategic partners Underserved communities Educational opportunities Sponsorship and Advertising Recalibrating scope for 2019 Continued event sponsorships and paid advertising Message MBCP value proposition Service offerings Programs Rebate Options Online Community Offense vs. defense Acquiring tools Growing social network and online community Video content Website rebuild Spanish-speaking website alternative MBCP Brand House Service Offerings: MBchoice and MBprime Rebate Options: MBshare and MBgreen+

25 Phase 2: Same Goals Different Customer Stay Connected with Non-Residential Customers Key customers and trade organizations Identify success stories, advocates and influencers Re-Tool Tactics Bigger, broader audience Founding agencies vs. trade groups Leverage strategic partners More paid advertising Dial Up MBCP Brand in Community Foster goodwill Position MBCP as valuable resource Peak event season MBCP signature events Support MBCP Staff

26 26 Phase 2 Highlights -Outreach Outreach YTD > 49 Presentations > 63 Community Events +250k total attendees >8 Public Forums >1 million enrollment notification mailers +/-30k mailers to NEM, Solar Choice, CARE, FERA customers

27 27 Phase 2 Highlights - Enrollment Total Enrollment (Phase 1 + Phase 2) 98% of eligible load 97.59% total customers 6,600 residential opt-outs 170 MBprime opt-ups 50 MBgreen+ and MBshare opt-overs

28 28 Phase 2 Highlights Online Community E-Newsletter 3k subscribers (+44%) Facebook 994 followers (+30%) Twitter 387 followers (+31%)

29 Phase 2 Key Learnings Message Balancing act: bedrock message >< evolving message Education Reassurance Collaboration Building trust 29 Bedrock message Local choice, clean energy, economic vitality Cleaner energy at a lower cost Stability, savings, local accountability, local investment Understanding your bill Community Using data to better understand customers Keeping tabs on other online communities Detractors Advocates and Influencers What are we missing? Tactics Missed opportunities around first residential billing cycle Putting ourselves in customer s shoes Fortifying the boundaries of our own messaging Ambassadors and third-parties

30 Post-Enrollment (Sept.-Dec. and Beyond) Transitioning from New Public Agency to Trusted Resource Being patient Being humble Anticipating and positioning Focusing less on intangibles, more on tangibles 30 Developing a plan that we can execute towards Team goals and actionable strategies that ladder up to MBCP mission and strategic plan Refining roles and responsibilities Building Customer Confidence and Brand Trust Testimonials Emissions and cost-savings metrics Setting the stage for program opportunities and touting the benefits Supporting Sub-Brands and Programs Fall advertising/promotional campaign Strategic partners (promotions, advertising, matching funds, etc) Programs preamble Supporting MBCP Staff Departmental goals 2019 Marketing and Communications Goals and 2019 Outreach Plan

31 Media and Communications Update

32 Residential Enrollment Highlights Phase 1 Non-Residential Enrollment: 37,500 accounts vs. Phase 2 Residential Enrollment: 235,000 accounts o Much less load than Non-Residential o MANY more voices, questions, comments July enrollment during PG&E s higher summer rates MBCP charges appear to be an "extra charge" on PG&E bill Misunderstanding = calls, s, and online discussions

33 Residential Communications Campaign Setting the Record Straight o New collateral Understanding Your Bill and Know Your Costs Responding to Facebook Group posts discussing MBCP costing more Cities and Counties responding to constituents and sharing the flyers on their social media October e-newsletter featured strong message about MBCP cost savings, links to flyers. Shared out on social media

34 Press Releases o MBCP in the News Newsworthy, productive storylines MBprime Launch Go Local RFO Major Renewable Energy Deal/Joint-Procurement w. SVCE Retried Debt 1 yr ahead of schedule Before PCIA Vote: Rally Cry and Form Letter ahead of vote After PCIA Vote: CPUC Commissioner Peterman s misguided quote Setting the Record Straight campaign MBCP Signs Contract for CA s Largest Solar + Storage Project Highlights 33 Earned Media Spots in broadcast and print from 8 press releases Building credibility as the local energy leader National coverage: Solar + Storage coverage includes: Bloomberg, PV Magazine, Renewable Energy Mag, Energy Storage News, PV Buzz, Energy Central, Renewables Now, and more

35 2019 HERE WE COME!!!