Web Design & Social Media Final Cumulative Project

Transcription

1 Web Design & Social Media Final Cumulative Project

2 Website Design You (and your partner) have been hired by a business/organization owner to promote their business and their new app. You will do this by creating a presentation along with a website. Websites should be designed to allow for viewing on as many different platforms as possible. Explanations should include the development and design process, the use and implementation of innovative technology, and the use and development of media elements. The task is to develop an identity that has a cohesive design structure to be used throughout the website. The five-page or more site should have elements that relate to the business/organization, including but not limited to: Business Home Page About Contact New App Social Media Page Layout and Design Overall design is aesthetically appealing Design is consistent across all pages Design shows creativity and originality Design maintains a high level of usability Proper use of grammar, spelling, punctuation, etc. Copyright laws have been followed, permissions are cited on the website, and the use of templates is defined at the bottom of the page Product/service message is clear Theme fully and effectively developed Technical Site is compatible with multiple platforms Overall code, readability, white space, semantic, efficient, separation of structure Site interactivity functions and is error-free Additional technologies; i.e. Flash JavaScript, etc. are used appropriately Site is compatible with multiple browser variants Delivery of Statements are well organized and clearly stated Describes the development and design process Explains the use of chosen social media elements and why they were selected Demonstrates self-confidence, poise, and good voice projection Demonstrates the ability to effectively answer questions

3 Social Media Campaign Create a social media campaign to market the business/organization s new app: You must use at least three sources of social media (ie., Twitter, Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Vine, YouTube, etc.). The app idea is yours to create; making sure it is relevant to the business/organization. Effectively address a recruitment opportunity and a strategic approach to targeting prospective members, as well as engaging existing members. Topic is addressed effectively and is appropriate for the audience. Campaign has high level of engagement and interactivity: Likes, shares, retweets, RSVPs, etc. Demonstrates knowledge of social media marketing beyond community management, including but not limited to: developing unique content, effectively utilizing existing content, optimizing content for search, and distributing content across as many platforms as possible within a limited budget. Describe any applicable insight/research methodology as to why you have chosen specific platforms, messaging, content, engagement and outreach strategies. Overall campaign images, videos, copywriting, graphic designs (if applicable) is creative and appealing. Final product indicates a clear thought process, a well-formulated campaign, and execution of a firm idea. Effectively communicate required information and drive the campaign toward a clear call-toaction. Comply with state and federal copyright laws. Design & Distribution Overall campaign is aesthetically appealing Campaign is consistent across all platforms Campaign shows creativity and originality High level of interactivity and engagement Product/service message is clear Theme fully and effectively developed Explains the development, creative design, implementation, and distribution process Benefits matched to customer and prospect needs Copyright information noted, if applicable Presentation/Delivery Graphic design when used, shows creativity and originality Additional technologies i.e. Videos, linked to social media pages appropriately Campaign elements gain attention and have eye appeal Format is consistent and appropriate Participants demonstrate self-confidence, poise, good voice projection Demonstration the ability to effectively answer questions

4 Social Media Calendar Creating a social media plan starts with understanding what each network can bring to your business. For any chosen month, you ll want to focus your efforts on a select group of social media sites that will offer the right features for connecting with your audience. This calendar will have a post strategy that supports your campaign of promoting the new business app. Here s an overview of how each network could work for your business. Facebook: As a small business, you ve probably already seen how Facebook can be used to engage with fans and promote your business throughout the year. On Facebook, you can use different types of content including text, images, videos, and links to engage your fans. You can also take advantage of Facebook s advertising capabilities to target nearby consumers and drive local success. Lastly, with one-third of Facebook users now mobile-only, Facebook is also one of the most powerful networks for connecting with local consumers on their mobile device. Twitter: Twitter is one of the best networks for engaging with your audience and sharing helpful and engaging content. But did you also know that Twitter is a valuable platform for customer service? People love Twitter because it gives them direct access to the people and brands that are important to them. By monitoring your Twitter activity and responding to follower questions and feedback, you ll never miss the opportunity to turn a social interaction into a new opportunity for your business. Pinterest: Users approach Pinterest with more of a shopping mentality than they do on other social sites. In fact, 47 percent of US online shoppers say they bought something as a direct result of a Pinterest recommendation. While you may use other networks like Facebook or Twitter strictly for engagement purposes, on Pinterest you re able to connect with consumers at a unique stage of the buying process: the looking and browsing stage. Pinterest is the perfect platform to highlight gift ideas, and showcase all that your business has to offer this holiday season. Instagram: Instagram is one of the best networks for creating engaging content for your business this holiday season. Its user-friendly tools make it easy to create images and video clips your customers and potential customers will love. You can snap photos of staff members preparing for an upcoming holiday sale, or show off gift ideas with creative images your audience will love. YouTube: The holidays are the perfect time to create and share videos from your business. Your videos don t have to be a big budget production. Something as simple as a video from your smartphone wishing customers a happy holiday, or an interview about upcoming holiday activities, can go a long way toward making a more personal connection with your audience. Best of all, you can easily share your videos on your different social networks or even add them to your holiday s. One month calendar is created with at least three social media sites being used for business Frequency of posts is specified Ideas are creative and a minimum of 15 days have social media activity

5 The final piece in your social media plan (calendar) will be deciding on a frequency to post on each platform. Below we have outlined recommended frequencies for all the different social networks. Remember that this is your social media plan. Focus on the networks you think offer the biggest opportunity for your business. These frequencies can provide guidelines as you start putting your calendar together. (Note: Frequency will be most important on sites like Facebook, Twitter, Pinterest, and Instagram. On YouTube, you ll likely be creating one or a series of videos, and won t need to focus on posting on a daily or weekly basis.) Example Calendar: